Marketing Director Job Responsibilities (15 articles)
With the development of society step by step, we can come into contact with more and more job responsibilities, and formulating job responsibilities is conducive to improving work efficiency and work quality. I'm sure that most people have a headache about formulating job responsibilities, and the following is a list of marketing director job responsibilities that I have sorted out, just for reference, let's take a look.
Marketing Director Job Responsibilities 1
I. Business Responsibilities
1. Participate in the formulation of the company's marketing strategy. According to the marketing strategy, formulate the company's marketing mix strategy and marketing plan, and organize the implementation after approval.
2. Responsible for the overall and on-site command of major public relations and promotional activities.
3. Regularly check and analyze the marketing environment, objectives, plans and business activities, adjust marketing strategies and plans in a timely manner, formulate preventive and corrective measures, and ensure the completion of marketing objectives and marketing plans.
4. According to the market and the same industry, formulate the market price of the company's new products, and implement it after approval.
5. Responsible for the negotiation and signing of major marketing contracts.
6. Preside over the formulation and revision of the working procedures and rules and regulations of the marketing system supervisor, and implement them after approval.
7. Formulate the annual professional training plan of the marketing system and assist the training department in its implementation.
8. Assist the general manager to establish and adjust the company's marketing organization, and establish, expand and adjust the marketing network for market segments.
9. Responsible for decomposing and issuing annual work objectives and marketing budgets, and timely adjusting and effectively controlling them according to the actual situation of the market and the company.
10. Visit key customers regularly and irregularly to understand and deal with problems in a timely manner.
11. Liaise with government counterparts and relevant social groups and institutions on behalf of the company.
2. Management responsibilities
1. Organizational construction
(1) Participate in the discussion of the company's organizational structure at or above the departmental level;
(2) Determine the organizational structure of subordinate departments;
(3) When it is found that the position setting or job division of the subordinate department is unreasonable, the problem should be pointed out in time, the adjustment should be made, and the human resources department should be notified.
2. Recruitment and appointment and dismissal
A. Employment requirements
(1) Put forward the employment requirements of direct subordinate positions, and prepare the job responsibilities and qualifications of the position, and submit them to the general manager for confirmation;
(2) Confirm the employment requirements (including job responsibilities and qualifications) submitted by direct subordinates, and submit them to the general manager for confirmation.
B. Interview
(1) Conduct the initial examination of the position of direct subordinate;
(2) Conduct a re-examination of the position of the direct subordinate and make the final determination;
(3) Organize the personnel participating in the interview.
C. Handling of unqualified employees
(1) Put forward suggestions for the treatment of unqualified direct subordinates and submit them to the general manager for confirmation;
(2) Confirm the handling suggestions of unqualified employees put forward by direct subordinates and submit them to the Human Resources Department.
3. Training
(1) Propose a training plan for direct subordinates and submit it to the general manager for confirmation;
(2) Confirm the training plan proposed by the direct subordinate and submit it to the Human Resources Department.
4. Performance appraisal
(1) Put forward the performance appraisal principle of direct subordinates and submit it to the general manager for confirmation;
(2) According to the performance appraisal principle confirmed by the general manager, discuss and determine the performance appraisal method with the manager of the human resources department;
(3) Evaluate the direct subordinates and communicate with them. Submit the results of the evaluation to the Human Resources Department.
5. Work communication
(1) Summarize the work report, communicate with the general manager, and pass the information to the direct subordinates;
(2) Responsible for conveying the company's policies, principles, strategies and other information quickly, clearly and accurately to direct subordinates;
(3) Establish a written and interactive work notification system and communicate with direct reports.
6. Incentives
(1) Propose the incentive principles of subordinate departments and direct subordinates, and submit them to the general manager for confirmation;
(2) According to the incentive principle confirmed by the general manager, discuss and determine the incentive method with the manager of the human resources department.
7. Funding review and control
(1) Examine and approve the expenses of subordinate departments according to the financial system, and confirm the rationality of expenditures;
(2) Supervise and control the expenses of subordinate departments, and report monthly expenses to the general manager.
8. Work report:
Regularly report to the general manager in writing about their work and the work of subordinate departments.
9. Demonstrate leadership ability
(1) Guide, encourage, and spur subordinates to work hard;
(2) There are ways to improve the work effect and work efficiency of subordinates;
(3) Be able to depict the company's strategic intentions and lofty prospects for subordinates.
Marketing Director Job Responsibilities 21. According to the annual market sales target determined by the company, formulate the annual sales plan and implementation strategy of the region to ensure the completion of the sales task in the region;
2. Responsible for organizing and collecting target market information, regularly (monthly) analyzing and forecasting market trends, user business development trends, competitive characteristics, and trends, and submitting analysis reports to the company;
3. Responsible for organizing and implementing the bidding, business negotiation, contract signing, contract execution, user problem handling and other related market sales work in the region;
4. Responsible for the construction and training of the regional sales team, follow up and supervise the work of team members, and supervise the completion of employee performance goals;
5. Monitor the market actions of competing brands in the region, collect customer needs in the region, and win projects in combination with agency and company resources;
Marketing Director Job Responsibilities 31. Participate in the formulation of the company's marketing strategy. Formulate the company's marketing mix strategy and marketing plan according to the marketing strategy, and organize the implementation after approval.
2. Responsible for the overall and on-site command of major public relations and promotional activities.
3. Regularly check and analyze the marketing environment, objectives, plans and business activities, adjust marketing strategies and plans in a timely manner, formulate preventive and corrective measures, and ensure the completion of marketing objectives and marketing plans.
4. According to the market and the same industry, the market price of the company's new products shall be formulated and implemented after approval.
5. Responsible for the negotiation and signing of major marketing contracts.
6. Preside over the formulation and revision of the working procedures and rules and regulations of the marketing system supervisor, and implement them after approval.
7. Formulate the annual professional training plan of the marketing system and assist the training department in its implementation.
8. Assist the general manager to establish and adjust the company's marketing organization, market segmentation, and establish, expand and adjust the marketing network.
9. Responsible for decomposing and issuing annual work objectives and marketing budgets, and timely adjusting and effectively controlling them according to the actual situation of the market and the company.
10. Visit key customers regularly and irregularly to understand and deal with problems in a timely manner.
11. Liaise with large machinery factories and relevant social organizations and institutions on behalf of the company.
Marketing Director Job Responsibilities 41. Prepare the analysis of the economic benefits and profit and loss of the department
2. Review the rules and regulations of the subordinate departments
3. Organize and train the head of the department
4. Organize and convene marketing seminars
5. Approval of the use of unplanned funds
6. Supervise and review the company's asset management and sub-library management of subordinate departments
7. Organize marketing work review and commendation meetings
8. Handling customer disputes
9. Coordinate the work of the same level departments
10. Review the expenses of subordinate departments
11. Assess the cost of sales
Marketing Director Job Responsibilities 51. Participate in the formulation of the company's sales strategy, specific sales plan and sales forecast.
2. Organize and manage the sales team to complete the company's product sales goals.
3. Control the balanced development of sales budget, sales expenses, sales scope and sales target.
4. Recruit, train, motivate and evaluate subordinate employees, and assist subordinate employees to complete the assigned task indicators.
5. Collect all kinds of market information and feedback to superiors and other relevant departments in a timely manner.
6. Participate in the formulation and improvement of sales policies, norms and systems, so that they can continuously adapt to the development of the market.
7. Develop and collaborate with enterprises and partnerships, such as the relationship with dealers and agents.
8. Assist superiors to do a good job in market crisis public relations.
9. Assist in formulating enterprise products and corporate brand promotion plans, and supervise the implementation.
10. Properly handle customer complaints and receive customer visits.
Marketing Director Job Responsibilities 61. Sales information communication and follow-up 2
. Preparation, collection, summary and analysis of various sales reports
3. Transmission and delivery of various documents and sales reports
4. Review, collection and reporting of various expenses
5. Attendance management of personnel in the area for which they are responsible
6. Liaison, coordination and communication with various sectors
7. Complete other tasks assigned by the leader
Marketing Director Job Responsibilities 7Responsibilities
1. Responsible for the drafting, negotiation, signing and implementation of contracts;
2. Responsible for work negotiation with suppliers;
3. Responsible for communicating with customers, providing high-quality services, and ensuring customer satisfaction;
4. Responsible for the development of product business;
5. Responsible for the connection of various tasks within the department and the management of the team.
Job requirements:
1. College degree or above, major in biology, food, medicine, international trade and other related majors;
2. More than 3 years of experience in food ingredients and biomedical industry;
3. Experience in supplier management and new product (supply) development;
4. Able to develop related products independently or lead the team;
5. Experience in sales team management
6. Proficient in the use of common office software;
7. Stable customer resources or supplier resources are preferred
8. Good communication, execution and negotiation skills, strong team spirit, strong sense of responsibility, and able to work under pressure.
9. Experience in relevant exhibitions is preferred
Marketing Director Job Responsibilities 8Responsibilities:
1. Formulate individual, quarterly, annual marketing and sales promotion goals for individuals and teams and complete individual and team goals.
2. Seek cooperation in different markets and marketing, formulate cooperation plans and implement them.
3. Responsible for building the team's marketing and channel activities, and responsible for the sales team's marketing activities.
4. Collect and feedback relevant information about the market and industry dynamics, and submit market and marketing research reports.
Job Requirements:
1. Male or female, willing to develop in Suzhou for a long time.
2. College degree or above, working experience in education and training management is preferred.
3. Pursue individual, team, and campus-wide goals to be set and achieved.
Marketing Director Job Responsibilities 91, responsible for the company's marketing strategy, brand development planning and project development planning, the development of the company's overall market work plan, put forward marketing, brand, public relations, activities and other aspects of the specific direction and implementation plan;
2. Formulate the company's annual budget, allocate task indicators in each section to ensure that the performance indicators are achieved;
3. Within the scope of the budget, organize and supervise the implementation of the annual marketing plan, reasonable allocation, scientific delivery, timely evaluation, and effective control of operating costs;
4. Conduct market research and analysis, study the development status of peers and the industry, regularly conduct market forecasts and intelligence analysis, and provide a basis for the company's decision-making;
5. Effectively carry out business management, brand management and project management, strive to do a good job in the perfect combination of clinical and market, promote the service marketing of clinical departments, strengthen the marketing awareness of the whole hospital, and continuously improve the reputation and satisfaction of patients;
6. Strengthen media cooperation, handle media relations, monitor public opinion in real time, and be responsible for the company's overall public relations strategy and crisis public relations.
7. Manage the marketing team, establish and improve the work process, system norms and scientific performance appraisal plan of the marketing department; Strengthen talent training, build an efficient marketing team, and conduct market training and guidance for team members and relevant departments.
8. Innovate marketing models and medical service models to continuously develop and meet the needs of patients. Actively develop third-party resources, strive for project cooperation, and optimize integrated marketing;
Marketing Director Job Responsibilities 10Responsibilities:
1. Responsible for formulating and planning monthly, quarterly and annual sales plans and programs in the responsible area;
2. According to the regional task, carry out market expansion and achieve sales performance indicators;
3. Responsible for market research, and provide suggestions for developing new channels and new ideas according to market trends;
4. Responsible for guiding the work of all sales personnel, dealing with difficult problems encountered in sales and making adjustments in time;
5. Responsible for maintaining market channels and establishing good cooperative relations;
6. Responsible for supervising and implementing the company's product sales, developing new markets, layout and building momentum