Investors want to judge the quality of a brand, and the simplest thing is to investigate the brand awareness. After all, a good franchise brand can't be without popularity, and the reason why the shopkeeper chooses to open a franchise store is to use brand popularity to attract more customers. Without a certain brand awareness, the advantages of joining will be lost by more than half.

2. Number and operation of shops

As long as it is a franchise brand, there will definitely be a certain number of franchise stores, and the specific situation of these franchise stores is also an important factor to judge the quality of a franchise brand. Look at the number of franchisees of this brand first, and then look at the daily operation of these franchisees. The most direct way is to find the managers of several franchisees. I have a general understanding in my heart.

3. Product competitiveness

Some snack products can be recognized by consumers, and the life span of such products is generally not too short; And some products attract a large number of consumers to punch cards overnight through the network celebrity economy, but the consumer evaluation is general, and the vitality of this product will not be too long. Although it is hot at present, it will be easily replaced. Therefore, testing brand products is also a key link.