First of all, what is the difference between telemarketing of decoration companies and other industries? For example, in insurance, finance and other industries, telemarketing is often very professional, and the words and expressions are very fixed, giving people a very professional feeling. But the decoration industry is different. Telemarketing in decoration industry can't be called list, only list. Why? A telephone list of the decoration industry, many companies often play. There are 500 owners in a real estate, and the occupancy rate is relatively high, 80%, so there are 400 owners who want to decorate. Of these 400 households, 200 may have already booked other decoration companies, so there are 200 households left. Of these 200 households, 100 may not be renovated immediately. Then there are only 100 households left. Of the 100 households, 50 may be busy when you call, so they won't listen to you for a long time. Of the remaining 50 households, 40 may be looking at the decoration recently, but they have been tired by the decoration company, so they will only consider what they are looking at for the time being. So there are only 10 households in the end. It is possible that you are looking for decoration, and you are not busy on the phone. So why is it called "sweeping the list"? Because the decoration company calls people in need. Usually in the list of 100, on average, there may be two or three people who really need it. When you are unlucky, you may make hundreds of phone calls, or you may not have any.
Understand this point, when doing telemarketing for decoration companies, we must put our minds right. Good attitude, but also need some skills:
1. Usually, when talking to the host on the phone, you need to finish what you want to say in 20 seconds, such as the company, activities and who you are.
2. When you speak, speak quickly and clearly.
3. Strong psychological quality. Telemarketing is a process of rejection. The decoration industry is even more wonderful, because before and after the owners handed over the house, many owners received calls from dozens of decoration companies a day, and they were impatient and even angry. Salespeople are likely to be abused by the owners, so they must have a strong psychological quality.
Bottom line: telemarketing in the decoration industry is indeed a challenging job, but it is not a problem to earn tens of thousands a month. In recent years, the home improvement industry has developed rapidly and made great profits, which is suitable for salespeople who want to make big money.
Telephone marketing skills and words of decoration companies
The first is the value of the phone book. Specifically, we should choose the latest version of the directory. You must use this year's catalogue. It is inefficient to use last year's or earlier catalogs. What can you possibly hear by calling from the old directory? Someone stepped down? The general manager died last year? You dialed the wrong number? Such an answer. Next, we should put the customers who need to buy products into the list. If the products to be sold will play the role of tax final accounts (tax saving) like enterprise insurance, or play the role of cost control for profit-making enterprises, then the relevant target enterprises should also be included in the list. The catalogue we used this time is the data provided by large catalogue companies engaged in selecting and selling enterprise catalogues. After reading it, make sure that Mr. M's catalogue is perfect. If you want to quickly gather valuable customer lists and quickly carry out telephone sales, you can consider buying data from some large directory companies.
Second, conceive the perfect telemarketing route before you start calling. Many people in society hate to make an appointment with others or make telemarketing. Others said they were afraid to call. But I'm not afraid anymore, because I found the only way to make phone calls less scary. That is to conceive the perfect telephone line in advance, and then make a phone call while watching it. Why do people hate and fear making phone calls? There is only one reason, that is, it is difficult to react quickly when you suddenly hear something you don't know, and you will be nervous. So? How do you guide the topic? Asked by others how to answer, how to turn passivity into initiative? In this way, it is very important to write the expected questions into the conversation manual before making a phone call. You can't say what you can't write. That's what humans do. And as long as you can speak, you can write. So, before you make a phone call, you must write down what you want to say on paper and arrange it. This process is indispensable. Then look carefully at what is written on the paper and you can make an appointment successfully. This is an indispensable telemarketing skill. So I suggest you: this time, write down the simple telephone lines first, then find out the shortcomings by calling and improve slowly. ? The so-called perfection? Telephone line? Is to make a basic script first, constantly improve it, and gradually become something of high quality. In order to achieve the perfect effect, it is very common for some telemarketers to spend two months modifying the 15 line.
The third step is the sense of mission. ? When we have a sales customer list and telephone sales lines, we can actually make a phone call immediately. But what kind of products are we launching? How good is it? How to bring benefits to each other? If you don't know this, you can't do it for your product. Intoxicated? Among them, there is no confidence in speaking and no charm in language. Therefore, you must first be very familiar with your company's products, organize them in your own language and conceive perfect lines.
Learn these product knowledge, when you explain to customers, customers may not understand. But the more important purpose is to make you think on the phone? This product is great? Must be able to meet customer requirements? . Only when you call with this mentality can you instill your ideas into your customers with enthusiasm and enthusiasm, thus achieving success.
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