1. Tourism product advertising planning

Shanxi businessmen and people, Shanxi Jinmei, Pingyao ancient city.

Pingyao ancient city is located in the middle of Shaanxi province. It was built in the period of Zhou Xuanwang, and was expanded in the third year of Hongwu in Ming Dynasty (1371). It has a history of more than 2711 years. It still retains the basic features of the county seat in the Ming and Qing Dynasties, and is the most intact ancient city in the Han area of China.

Pingyao is considered as one of the most famous tourist attractions in the world. The four best-preserved ancient cities are also one of the only two ancient cities in China that have successfully declared the world cultural heritage with the whole ancient city.

the world heritage center describes Pingyao ancient city as an outstanding model of China ancient city in Ming and Qing dynasties, and Pingyao ancient city has preserved all its features. Moreover, in the development of China, it shows people a complete picture of extraordinary cultural, social, economic and religious development.

2. Tourism product publicity planning

It seems that the subject should be the person in charge or operation of a tourist attraction, right? There are many ways to promote tourism, but there is no doubt that the effect still needs to be linked to money in the early stage. Of course, a good planning scheme can make you really spend your money on the cutting edge, thus achieving twice the result with half the effort. The following are some suggestions on the topic based on my experience, for reference only.

First of all, promotion costs money, and tourism is still an expensive project. It is very difficult to really develop a tourism project without huge financial support in the early stage. However, a small matter, like a stone thrown into the sea, can't afford to turn over many big waves. What is the seawater after spraying? Therefore, in the process of operation, the subject must take the control of funds as the first consideration. Why put money first? Because I have seen too many half-dead scenic spots, what I can't do is that I can't. I can't bear to spend money. Saving money is of course something to consider, but really no one can make horses run fast and give them back the grass.

well, cut the crap and let's get down to business. But a complete planning scheme needs a long-term planning by a team. From this point of view, it is far from clear, so I can only make some suggestions for reference.

1. Create your own core attraction. This scenic spot can be a story or a unique scenery. However, because all the scenic spots like to imitate now, the unique landscape is easy to be copied. For example, in recent years, the glass bridge of a popular scenic spot was imitated and built by hundreds of scenic spots immediately after a family became famous, even shine on you was better than Blue. Therefore, I personally suggest that it is best to build your own core attractions of local culture. After all, this need not be imitated.

2. Determine the profit model. At present, there are many profit models in scenic spots. I won T to talk about other profit models, but I personally think that only one is king, and this model is quite consistent with the concept of Internet operation model. Let me give you an example, the West Lake. The West Lake is free of charge, but through the free drainage of people from the West Lake, it has brought dozens of times more profits to local businesses, restaurants, accommodation and other industries than the ticket cost. This is the concept of tourism ecological circle, which attracts a large number of people to consume with a core, thus realizing the continuous growth of people flow for decades.

3. The above is generalized and needs time to settle. The following are the specific operations of some relatively low-cost promotion methods. Short videos are very popular at present. If you can, you can set up a short video team to create short video content with characteristics and promote it on short video platforms such as TikTok. Of course, if the funds are sufficient, you can also invite tourists and online celebrities to experience and promote them with goods. Don't underestimate this model. But what needs to be reminded is that it is easy to start a business and difficult to keep it. Even if the scenic spot is alive, whether it can continue to develop is another matter.

4. For special products, e-commerce websites in the United States are developed today, and now e-commerce projects combining self-media platforms are being grafted, such as selling short videos while watching, window display function of TikTok headlines and so on. If these can perfectly match the content of the short video, I don't think it is difficult to bring the goods. If the subject finds it difficult, please give me some money, and I will help you plan.

haha, the above is a joke. In short, tourism promotion can be done overnight. Its success mainly depends on whether the planning team is strong and whether the execution is in place. However, I personally think that short video is definitely a perfect publicity channel for the tourism industry, and the subject can make efforts on short video.

3. How to write the content of tourism product advertising planning

For several years, soft text has been used as an auxiliary form of tourism advertising, and its role is nothing more than supplementing some mechanisms, concepts or viewpoints that hard advertising can do, and not extending and infiltrating. Soft articles that are not favored by merchants have plummeted in the media!

With its advantages, the first case of amazing power broke out in the industry. For a long time, when we strongly praised Shi Yuzhu's writing style, we still questioned whether soft prose has super potential.

Advertisements in the form of tourism soft articles borrowed from the industry have mushroomed, occupying the layout travel of citizens. Although there are good and bad writing styles, the common point is that all operators have mastered the essence of soft writing. -stand in the hearts of consumers and speak.

Henan Jiaoguang, as the first professional tourism consulting company, insists that a good scenic spot essay means that what you say is well-founded and has rules to follow. Believe it or not! In the era when tourism consumption becomes rational, soft writing will make you contribute in a more rational way. This is the invisible power of soft writing!

Playing soft articles in the sales of scenic spots is actually playing psychological games with the target tourists. We should carefully consider every point of contact with the audience. This is not to deny the role of hard advertising. As long as it is effective, why stick to form!

Now there is a misunderstanding in the tourism industry: soft writing equals newspaper media! Jiaoguang Company believes that, in a sense, TV topics, public service advertisements and travel brochures are also soft articles. Since everyone thinks so, why can't Tang take the lead and take the innovative soft-text model as the perfect breakthrough point of scenic competition and breakthrough planning?

a good-looking article is not necessarily effective. Only tourism soft articles can really grasp the essence and exert endless lethality. Rational soft writing can brainwash people, and emotional appeal is just the finishing touch.

4. Tourism product advertising planning company

Tourism image promotion strategy refers to the general policy to guide tourism image promotion. That is to say, the state formulates general policies to guide the promotion of tourism image, and guides all departments and localities to promote tourism image.

the promotion of tourism image is related to the development of tourism, and the state attaches great importance to the promotion of tourism image. All departments and regions should adopt various ways and measures to enhance the tourism image according to the tourism image promotion strategy formulated by the state. For example, promoting tourism destinations, tourism products, tourism facilities and tourism service functions. Thereby enhancing public awareness and recognition.

the government's tourism image promotion work mainly includes three aspects: 1. The state formulates and implements the tourism image promotion strategy. 2. The work of the State Council tourism authorities in enhancing tourism image. 3. Local people Local governments at or above the county level shall make overall plans to promote the local tourism image.

according to article 25 of the tourism law of the people's Republic of China, the state formulates and implements a tourism image promotion strategy. The State Council tourism authorities organize overseas publicity of national tourism image, establish tourism image publicity institutions and networks, and carry out international tourism cooperation and exchanges. Local people Local governments at or above the county level make overall plans to promote the local tourism image.

5. Tourism product advertising planning case

Hong Kong-Zhuhai-Macao Bridge

(2)

One bridge flies to Hong Kong, Pearl City, and Sixth is the most extraordinary place in the world.

the momentum is like a rainbow, and the upsurge is like fire.

Ding's hatred and humiliation lasted for a hundred years, but the sea will be remembered for generations.

Romania Romania

It takes a hundred years for Europe and America to ridicule, and eight years for China and the United States to fight hard.

to meet a 11,111-ton cruise ship, you should be brave enough to resist the terrible impact.

take a breath, hold your head high and shake the earth, and drink and laugh at the ghost spring!

five

steel leaps in leaps and bounds, and rainbow hangs in the ocean.

the rope tower goes through the clouds, and the pier stands in the sea.

the vast and majestic figure shocked the world, and the lofty and beautiful face set off the blue sky.

connecting the Pearl ladies of Hong Kong and Macao, you can see the beauty of China everywhere.

(6).

One bridge connects three places, and six places are the strangest in the world.

charming, heroic, charming, charming, graceful and energetic.

China is proud of its beautiful sails, and the Sota dolphin is tall and strong.

communicate with the sun and the moon quickly, and the ocean is magnificent.

6. Specific contents of the advertising plan for tourism products

Various contents can meet the needs of different users. The tourist area uses adventure story lines to connect the sightseeing routes in series and edit them into short videos to enhance the attraction of tourist attractions to consumers. There are high-quality content, good means, and finally, the most important thing is that the coverage is wide enough. When choosing a channel, there are the following types of channels.

through KOL communication, social networks and short video channels, we will expand the video exposure and attract people who like to travel, surf the internet and watch video sketches. Advertisements suitable for sightseeing spots and holidays.

Seize the grassroots opportunity, and live broadcast with short video, thus gaining stable traffic and sticky fans. At the same time, agricultural products can be promoted to promote agricultural and sideline products and local animal husbandry. However, it is worth noting that the live broadcast takes a long time to invest. Although the stability is high, the progress period is long.

:7. Tourism product advertising plan book

1. When reviewing, you should see the outstanding creative highlights of the copy from the tourism promotional film. In the production of promotional films, creativity is the highest pursuit of promotional film planners. Similarly, creativity is the life of tourism copy in the planning scheme of tourism propaganda film. The creativity of tourist propaganda films should focus on showing beautiful scenery, extending imagination and being comfortable and relaxed. People travel just to relax, so we must grasp the psychology in the planning of people's travel propaganda films. Creative scenery, whether beautiful or quiet, magnificent or mysterious, should bring people infinite reverie and fascination. Second, there should be an introduction to the comprehensive features and spiritual features of tourism projects in the copy. Today, most of the time, American tourism propaganda films mainly call for tourism, and attracting investment is another hot spot. This city has become a bright spot with its comprehensive appearance and outstanding spirit. Therefore, the copywriting performance of tourist propaganda films can better embody the comprehensive outlook and spiritual outlook that tourism projects can show. The above is what I saw in Honggua Media. I hope I can help you!

8. Tourism product marketing planning

What is marketing? It is to dig deep into the connotation of the product itself, meet the needs of prospective consumers and many businesses, and let consumers know more about the process of buying products. Marketing here can be understood as marketing promotion. The purpose is to let consumers buy our tourism products. General marketing promotion methods are online and offline. Offline marketing includes push, leaflets, on-site activities, channel providers and so on. Network marketing also has different promotion channels and marketing methods. Common promotion methods are forum posting community, self-media platform is also a hot promotion method at present, and short videos and other popular methods. Travel agencies can also sell their products on some large e-commerce platforms. Of course, there are more important search engine marketing, including SEO and SEM. Of course, with the rapid development of the Internet era, new marketing methods and channels emerge one after another. Today, S's very practical marketing method may be out of date in the future, but no matter how the channels and methods change, it is the core idea of marketing to remain unchanged. Dream Tour S brand creates tourism and has been deeply involved in the tourism industry for more than ten years. It has summed up the six-step eco-marketing method to create tourism, successfully helped thousands of tourism enterprises achieve marketing breakthroughs, and profoundly grasped the core of successful tourism marketing. This is the success of tourism marketing.

:9. Tourism product advertising planning scheme

1. Paradise on earth, Jiuzhai

3. Jiuzhaigou, round you a clear dream. T go to Jiuzhaigou if you don''t. I don't know the beauty of Jiuzhai.

5. Jiuzhaigou is the most beautiful place, with beautiful scenery in heaven, fairyland on earth, Xanadu and Sichuan.

6. Jiuzhai, your paradise, my paradise!

7. A walk in Jiuzhaigou will make you live to ninety-nine.

8. There is only one earth and only one Jiuzhaigou in the world.

9. Come to Jiuzhaigou and enjoy the beautiful scenery!

11. Jiuzhaigou, a fairyland on earth, is a rare reward.

11. Enter Jiuzhai and win a fairyland.

12. When asked where the scenery is beautiful, passers-by refers to Jiuzhaigou.

13. Paradise on earth, Jiuzhai Taoyuan.

11. Tourism product advertising planning ppt

At present, the newly-built landscape in China is in a period of green and yellow, so it is difficult to have high-quality products. A good garden landscape should conform to the environment, architecture and layout, and also meet the requirements of practicality, aesthetics and timeliness. Classical gardens in China pay attention to elegance, rhyme, strangeness and quietness, with pavilions, pavilions and pavilions as the backdrop. With the development of environment and technology, great changes have taken place in the structure, layout and materials of buildings, and garden buildings have also presented various styles. But there are not many excellent garden works that can really stand the test of time.