summary of cultural tourism festival activities
the cultural tourism festival is to show the achievements of the development of cultural tourism, further promote the deep integration of culture and tourism, and promote the prosperity and development of the cultural tourism market. The following is a summary of the cultural tourism festival activities that I have compiled. Let's take a look.
The 21xx Luoyang Heluo Cultural Tourism Festival ended successfully on October 11 under the correct leadership of the municipal party committee and the municipal government, with the concerted efforts of the city's tourism industry, relevant units directly under the municipal government and counties (cities) and districts, and with the strong support of news organizations. During the Heluo Cultural Tourism Festival (September 19-October 11), the city's tourism reception achieved good results, and the city * * * received 1141 domestic and foreign tourists. 471,111 person-times, with a total tourism income of 61. 6.8 billion yuan, up 1.2% over the same period last year. 39%、19。 17%。 Among them, domestic tourists are 1138. 541,111 person-times, and domestic tourism income is 61. 16 billion yuan, up 1.2% respectively over the same period last year. 41%、19。 24%； Inbound tourists II. 931,111 person-times, and the foreign exchange earned by tourism was 8.33. 181,111 dollars; Tourist attractions receive tourists. 351,111 person-times, and the ticket income was 12697. 261,111 yuan. The relevant work is summarized as follows:
1. Great achievements in tourism activities
During this Heluo Cultural Tourism Festival, three major tourism activities, including the opening ceremony of 21xx Luoyang Heluo Cultural Tourism Festival, the meeting of Chinese and foreign travel agents and national self-driving clubs, and the investment fair of Heluo Cultural Tourism Festival, were a complete success, which made the Heluo Cultural Tourism Festival a good start. At the opening ceremony of 21xx Luoyang Heluo Cultural Tourism Festival, about 411 foreign actors from 11 foreign cultural performance groups from Russia, Spain, Hungary, India, Turkey and other countries were invited, as well as the performance team of our city, to present wonderful programs such as bagpipes, folk dances, songs, etc. Exotic customs and national cultures complement each other, offering a rich cultural feast for the general public and Chinese and foreign tourists. According to statistics, the opening ceremony attracted more than 21,111 local audiences and citizens to watch, and Luoyang Radio and Television Station was on the spot. About 171 major travelers from Nanjing, Hangzhou, Wuhan, Changsha, Hefei, Guangzhou, Shenzhen and other cities along the high-speed railway as well as more than 51 self-driving clubs in various parts of China were invited to the 21xx Meeting of Chinese and Foreign Travelers and Self-driving Clubs. Through centralized promotion, face-to-face negotiation and route inspection, the communication and cooperation between the tourism industry in our city and major travel agents and self-driving clubs in major tourist sources were further strengthened, and Luoyang's rich tourism products and rich history and culture were displayed. The investment fair of Heluo Cultural Tourism Festival focuses on promoting Luoyang's rich tourism resources and Luoyang's tourism boutique projects, and attracting strategic investment partners to participate in the development of Luoyang's tourism industry. More than 81 tourism investors, including Beijing Guosuo Zhonglian Cableway Technology Co., Ltd., Beijing Zhongxing Tianhe International Tourism Culture Co., Ltd., Shanghai Power Helper (Ticket Express) Co., Ltd. and Taiwan Province Mulan International Group, who were invited to attend the meeting, learned about Luoyang tourism, investment environment and specific projects through various forms such as tourism promotion meetings and field trips. In this tourism investment fair, our city has launched 65 key tourism investment projects, and investors have conducted detailed docking and exchanges with relevant counties, districts and units. The projects that investors are interested in and concerned about mainly include: the comprehensive development project of Taiwan Province Mulan International Co., Ltd. and Luoning County docking China Luoshu Culture Garden tourist area; China RV Camping Base Alliance and Luanchuan County Docking Camping Base Project; Sino-American Eurasian Aviation Investment Co., Ltd. and Geely District dock the aviation town project in Xixiayuan water sports and leisure tourism area project; Beijing Guosuo Zhonglian Cableway Technology Co., Ltd. docked with Xin 'an County to build ropeway projects in Qingyao Mountain and Daimei Mountain.
second, the tourism situation of festivals is gratifying
traditional scenic spots continue to be popular.
During the Heluo Cultural Tourism Festival, historical and cultural tours represented by Longmen, Baima Temple and Guanlin are still the core products of our city, attracting a large number of Chinese and foreign tourists. During the Heluo Cultural Tourism Festival, Longmen and Baima Temple received 46 tourists respectively. 21,111 people, 18. 931 thousand people. In particular, during the "Eleventh" Golden Week, the total number of visitors to Longmen Grottoes exceeded 28. 271,111 person-times, the highest number of tourists per day exceeded 6. 171,111 person-times. The main parking lot and standby parking lot of each scenic spot are full before 9: 11 am every day, and the slow lane outside the scenic spot is also full of self-driving vehicles from inside and outside the province. Sina, Baidu, and other major portals and CCTV news broadcast reported on the tourism situation in our city, affirming that the hot tourists in our city's scenic spots are concentrated but orderly. The ecological leisure scenic spots on the southern, western and northern lines are also favored by citizens and tourists, and the tourism situation is particularly hot. During the festival, there are long queues of tourist buses and self-driving cars on the expressway of Luoluan and the popular scenic spots leading to Chongdugou, Longyuwan, Jiguandong, Baiyun Mountain, Muzhaling, Longtan Gorge and Xiaolangdi, as well as the urban areas and suburban green parks leading to Sui and Tang Botanical Gardens, Wangcheng Park and Wanan Mountain Peak Park. During the Heluo Cultural Tourism Festival, Baiyun Mountain and Laojun Mountain received tourists respectively. 21,111 people, 12. 591 thousand people.
various festival activities are splendid.
With the theme of "beautiful homeland", Wangcheng Park held a grand exhibition of autumn chrysanthemums, with nearly 55,111 pots of more than 411 varieties, including chrysanthemum with various shapes, artistic chrysanthemum, multi-headed chrysanthemum and National Day chrysanthemum, which attracted a large number of citizens and tourists to enjoy the flowers. During the whole Golden Autumn Chrysanthemum Exhibition, the Transformers model was also exhibited, and the Wa folk customs exhibition in Yunnan was held, which enriched the tourist viewing experience. During the National Day, the special performance of "Laughing Man Tang" Crosstalk Society was mainly in the form of cross talk and Quyi performances, and well-known domestic cross talk and Quyi artists were widely invited to perform, interspersed with national intangible cultural heritage performances such as Heluo Drum and Henan pendant. Before each performance, visitors were arranged to taste representative water mat dishes such as peony swallowtail, small bowl soup and fried meatballs in the theater. Due to its rich cultural characteristics, it is favored by citizens and tourists, and the venue is full during the Golden Week. In addition, a series of cultural performances such as Jay Chou's "Ferris Wheel 2" World Tour Concert, Luoyang Station, Silk Road Cultural and Ethnic Scenery, large-scale original dance drama Guan Gong, and French large-scale sitcom "chansons Night in Paris" have come and gone, which has greatly condensed popularity, stimulated consumption and promoted the prosperity of the holiday tourism market.
rural tourism continues to heat up
. During the Heluo Cultural Tourism Festival, not only the traditional cultural landscape scenic spots are booming, but also the rural leisure and holiday tours in our city, such as pastoral picking, ecological fishing, leisure farms, outdoor sports bases, family farms, etc., are also crowded with tourists and become new tourism consumption hotspots. In order to avoid the influx of people in key scenic spots, many citizens and tourists choose to travel in the countryside, enjoy the autumn scenery of the countryside, feel the beautiful pastoral scenery, experience the autumn harvest life of farmers and taste authentic rural farmhouse dishes. Luanchuan County has optimized its resources and launched six boutique rural tourist spots, namely, Zhuangzi Village in Miaozi Town, Liuping Village in Heyu Town, Xigou Village in Taowan Town, Danangou Village in Chengguan Town, Gaoshan Fishing Village in Lion Temple and Guanxing Village in Shimiao Town. The slogan is tailored for each village, with one product in one village and one characteristic in one village, attracting a large number of tourists to feel "vacation without scenic spots". Mengjin county carefully planned and organized the third pomegranate picking festival in Xiaolangdi town, the Yintan New Rice Festival in Huimeng and other tourism festivals with distinctive characteristics and strong interaction. The colorful activities such as rice harvesting, picking lotus seeds, picking peanuts, driving ducks, picking up earth eggs and fishing in troubled waters launched by Yintan Agricultural Leisure Tourism have attracted more tourists to visit. The Xiaolangdi Cross-country Motorcycle Exhibition held in Cuiling Leisure Park of Xiaolangdi has also attracted a large number of citizens and foreign self-driving tourists with its spirit of exceeding the limit, combining people with cars and working hard actively. The picking of fruits and vegetables in Mengjin, represented by Xiaolangdi picking, has also attracted many tourists to feel the fun of picking. Rural tourist spots, such as Stone Tribe in Songxian County, Luhun Lake, Baihe Millennium Ginkgo Forest and Paper House Badaogou Hot Spring, have their own characteristics and are deeply loved by tourists. During the Golden Week, the peak of passenger flow is ushered in. The dam of Luhun Reservoir is full of vehicles, tourists who take boats, fish and have fish banquets are in an endless stream, and the lakeside hotels are full. The Stone Tribe receives more than 2,511 people every day. Tourists eat farmhouse meals, live in farmhouses and buy farm products. The business in the small village is booming, and the parking lot and roadside village head are full of vehicles. The villagers' homemade straw broom, nine specialty sweet potatoes, bean jelly and sweet potato noodles are very popular among tourists. Due to the pre-holiday selection of rural tourism and ecological farms organized by Luoyang City, the market was heated up in advance. During the Golden Week, Songhu Farm received an average of 2,511 people a day, and Yishui people received an average of 2,111 people a day, which was more than doubled than usual. The wenwan gourd products of Mengge Hulu Manor in Song County are selling well, and visitors are in an endless stream. Longwang Village, copper river Village, Shuimo Village, Tianqiao Ditch Village, Mingchuan Village, Baihe Shangsi Village, Xiasi Village and other villages in Songxian County are close to the main scenic spots. During the Golden Week, every family's business is booming, and it is hard to find a bed for lunch three or four times every day. Sales of tourism products such as delicacies, dried fruits and Chinese herbal medicines have soared.
the activities of benefiting the people through tourism are very popular. During the Heluo Cultural Tourism Festival, in order to let Luoyang citizens and tourists enjoy the service of benefiting the people more, various scenic spots, hotels and shopping malls in Luoyang launched a series of activities to benefit the people. A number of scenic spots, such as Chongdugou, have introduced half-price concessions, and Baiyun Mountain Scenic Area has launched a one-yuan tour. Some hotels have offered common room types such as business standard rooms, luxury standard rooms and suites, and some have also offered tight room types such as card rooms and honeymoon rooms to join the preferential ranks. During the Heluo Cultural Tourism Festival, restaurants, shopping malls and other tourism enterprises in the city also introduced various preferential policies and special services to tourists according to their own characteristics, which greatly enhanced the popularity of Luoyang tourism and made the number of tourists in our city increase all the way.
Third, new scenic spots and new products have sprung up
During the Heluo Cultural Tourism Festival, the new scenic spots and new products in our city have been constantly enriched, and the situation is hot, which has become a new bright spot to attract tourists. Luoyang China Lavender Manor held a "Dream Lighting Festival" with innovative ideas, which greatly enriched Luoyang's tourism market. The activity used 15 million led lights to cover the 1,311 mu lavender flower field with a starlight coat. The 111-meter-long "dreamtimes Tunnel" is full of tourists. The 14-meter-high "boat of love" shocked dreams and attracted tourists to take pictures as a souvenir; Nearly 111 acres of "Bright Galaxy" theme lighting gives people a warm and romantic visual sense. During the 11 th holiday, a large number of tourist buses and self-driving vehicles with foreign licenses lined up at the entrance of the scenic spot every day. In addition to tourists from all over the province, it has also attracted nearly 81,111 tourists from outside Shanxi, Shaanxi, Hebei and Inner Mongolia. During the Heluo Cultural Tourism Festival, the scenic spot received 381,111 tourists. In the Sui and Tang Dynasties, Luoyang City National Heritage Park carried out activities such as "Wu Huang Gifts" lottery games, and arranged a number of interactive experience games in the scenic area, which greatly gathered popularity and the daily passenger flow increased. During the Heluo Cultural Tourism Festival, * * * received 31,111 tourists. Daimei Mountain, Zijing Fairy Mountain and other scenic spots in Xin 'an County have intensified their publicity efforts, and the attraction of tourists has increased. The tourist reception is extremely hot, and all the parking lots and temporary parking spaces in the scenic spots are full after 11 am every day. During the Eleventh Five-Year Plan period, the Peak Park in Wanan Mountain was opened to the public free of charge. Every day, many tourists from go on road trip went to climb the mountain to enjoy the autumn. The scene was gratifying. Bali Tang Culture and Art Park held the "Dream Boundless and Creative Unlimited-the first' Campus Maker' Creative Carnival", which was interactive and innovative, attracting many citizens in our city to watch the experience with their families, and was full of popularity.
IV. Smart tourism improves service quality
During this year's Heluo Cultural Tourism Festival, the smart tourism platform of our city played an important role. Through real-time monitoring of key parts of the city's scenic spots, early warning and rapid response, the smooth reception of scenic spots, reasonable diversion of tourists, safe and orderly market and obvious improvement of tourism services were realized. Through the traffic analysis cameras and equipment installed in the tourist passages of scenic spots with the grade of 3A and above in the city, the dynamic statistical analysis of tourist flow in scenic spots can be realized, which provides scientific basis for improving the service of scenic spots and the safety management of tourists. Through the remote monitoring (online viewing) system of scenic spots, the remote visual management of scenic spots is realized, which meets the requirements of emergency command and dispatch of scenic spots.
During the Golden Week, the "internet plus Smart Scenic Area" jointly created by Longmen Grottoes and Tencent Company brought more smart experiences to tourists from all directions and sang a new melody of "Eleventh" smart tourism. The wisdom charm of "internet plus" in the scenic spot ignites tourists' passion, and the scene of scanning code for WeChat ticket purchase is very popular. Many humanized wisdom experiences such as WeChat voice explanation and WeChat interactive games have improved tourists' satisfaction, and the interesting and convenient wisdom experience of "internet plus" has won rave reviews from tourists. During the eleventh period, the number of WeChat ticket buyers in Longmen Scenic Area accounted for more than 21% of the total number of ticket buyers. Visitors can use their mobile phones to easily sweep, enter the park quickly in 3 seconds, and enjoy the first discount of 11 yuan. The Longmen Grottoes scenic spot is "on fire" instead of "blocked", and the park tour is convenient and smooth. On February 2, 2111, in the program "News Live Room" of CCTV News Channel, with the theme of "Humanized Settings, Helping Tourists Visit Scenic Spots", during the National Day Holidays, for the first time, in the Longmen Grottoes Scenic Spot with full coverage of Wi-Fi signals, visitors can listen to free explanations, pay for tickets through WeChat, enjoy discounts and other humanized settings. On the evening of October 5th, in the column "Attention Tonight" of CCTV's comprehensive channel "Evening News", the topic "Tourists are bursting, how do scenic spots meet the big exam? As the title, I once again pointed the camera at the Longmen Grottoes and reported the news that the code was scanned by mobile phones to make tourists experience more comfortable.
during the "Eleventh" period, Luanchuan County cooperated with Luoyang Dream Service Network Technology Co., Ltd. to release the 4111619666 Luanchuan Tourism Advisory Service Hotline, and six professional telephone operators provided 24-hour travel consultation and accommodation scheduling services for tourists. The comprehensive monitoring platform for tourist attractions has been put into operation, realizing the dynamic monitoring of major scenic spots without time difference. At the same time, seven tourist consultation service centers have been opened in the county, and two temporary consultation points have been set up at the lower stations of Chongdugou and Luanchuan of Luoluan Expressway, and 31,111 copies of tourist service cards, publicity pages and tourist maps have been printed and distributed to tourists free of charge, providing convenient consultation for tourists.
Songxian, Xin 'an and other key tourist counties have achieved remarkable results in helping tourism reception through smart tourism platforms. Weibo, WeChat, the official tourism agencies of each county, and Weibo and WeChat of the scenic spot simultaneously released the real-time situation and passenger flow information of the scenic spot, strengthened the real-time interaction with tourists, and organically combined online and offline to realize seamless docking.
v. The role of tourism+power industry is prominent
During the Heluo Cultural Tourism Festival, the number of visitors to Heluo continued to run at a high level, which made the role of tourism+power industry more prominent, driving the consumption demand of accommodation, catering, transportation, shopping and entertainment in our city to increase substantially, and driving the overall prosperity of the festival economy in our city. The occupancy rate of star-rated hotels and express hotels remains high, with the peak period exceeding 91%. Luoyang specialty snacks such as paste noodles, non-turning soup, Hu spicy soup, beef mutton soup, tofu meatball soup, instant noodle dumplings, etc. attracted a large number of tourists to eat their fill. The snacks in the old city street were particularly lively, and tourists and citizens from all over the world went to taste snacks one after another. The peak period lasted until.