High-income people who are not sensitive to price often go to high-end restaurants. At this time, even if they don't provide paper towels, there will be no problem, because paper towels at the same price are very small compared with meals, so they won't care. In this way, the restaurant can charge extra. For comparison, two tissues are more expensive than a meal 10 yuan, but cheaper than a meal, 200 yuan. The author mentioned this phenomenon in the Economics of Milk Coke, and the basic explanation is this.
Low-end restaurants offer unlimited napkins-the quality is so poor that diners generally don't take them away because the quality is worse than the napkins that diners usually use.
Decent fast food provides a certain amount of napkins, the quality is not bad. Equivalent to the quality that diners usually use.
High-end restaurants provide free hot towels, and the number of times is controlled by the store. Of course, if customers ask for extra hot towels, they can get decent napkins. Generally 1 yuan/bag is not too expensive. Equivalent to the quality that diners usually use.
Explanation:
1. Low-end restaurants include the cost of napkins in the cost of meals to limit people's use with low quality.
2. Decent fast food puts the cost of napkins into the meal fee, because the quantity is limited and there is no need for low quality to limit the use.
3. High-end restaurants provide free hot towels, which are included in the meal fee. Because of the good service of high-end catering, the hot towels normally supplied in the store can meet the requirements of customers, and less hot towels are needed.
4. If you use low-quality napkins for decent dining, it will lead to customers' dissatisfaction, and it is inconvenient to restrict the use of napkins (people with different meals may bring their own napkins, and customers' demand for napkins is different), so use the method of drinking napkins alone.