About syb milk tea store business plan

Introduction: nowadays, many places will use the business plan, a perfect business plan can enhance the entrepreneur's self-confidence, so that the entrepreneurs obviously feel more easy to control the business, more certain about the operation. I think many people are worried about how to make a business plan, here is my help to organize the business plan about syb milk tea store, welcome to read and collect.

First, the project

(a) project background

Tea drink was born in 2007 in Taipei City, Daan District, adhering to the heart of a good cup of tea, so that every customer to feel the idea of a healthier, more delicious tea, tea drink in just five years. Within five years, Tea Drinks has developed from a small pearl milk tea store in the NTU business district into a boutique fashion tea drink chain company with nearly 200 stores in Taiwan. The company's mission is to provide the best possible service to its customers by offering a wide range of products and services, and to provide the best possible customer service to its customers.

(2) Project Introduction

"Brand is the guarantee of quality". Although some people say they are not superstitious about brands, they still agree with this statement in their heart. Opening a brand milk tea store will make consumers feel more comfortable drinking. Tea drinks insist on always insisting on quality and health! Achievement of the first brand of healthy drinks! The principle of product development, to bring consumers the most healthy products is always the pursuit.

(3) Market Prospects

At present, the milk tea is ready to sell, is the young force, urban white-collar one of the favorite drinks, drink milk tea has become a fashion trend. And with the milk tea of the people, their demand for milk tea will be greater, milk tea market will be more broad. And there is no off-peak season for milk tea, you can do it all year round, the ups and downs of the market will not be too big, and the revenue is guaranteed.

The target consumers of tea drinks are young forces and urban white-collar, which fits the mainstream consumer group of milk tea. Its segmentation is the mid-range market, highlighting the quality. With the improvement of people's living standards, their demand for quality is also higher and higher, low-quality milk tea will inevitably be eliminated, milk tea tends to quality is an inevitable trend.

Second, the industry analysis

(a) the current state of the industry

Milk tea belongs to the beverage industry continues to develop, a wide variety of products are endless, and because of the many types of milk tea, the taste of change, the development of the more rapid. With the emergence of Taiwan's pearl milk tea, milk tea quickly popular across the country, a variety of milk tea stores have sprung up in the city's streets and alleys. Milk tea after more than a decade of evolutionary development, consumers for milk tea consumption more rational, but also pay more attention to the quality of milk tea. This makes the development of milk tea store has slowed down, investors for the quality of milk tea also have more to consider.

The rapid development of milk tea stores also means that the milk tea competition is fierce. Milk tea also toward the development of two opposite directions: one is the low-grade milk tea store to win more customers, selling price is low, playing the price war; the other is the high-grade milk tea store to fight quality, excellent quality, good environment, high prices. Both have their own consumer groups, but the milk tea consumers more 'is the middle class. Therefore a moderate price, quality assurance milk tea store will be more favored by consumers.

(2) SWOT analysis

Strengths analysis

(1) Milk tea is ready to sell, instant consumption. And most of the products of the milk tea store can be both cold and hot drinks, there is a market all year round.

(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary ingredients and additives. Additives are mainly red beans, peanuts, pearls, and raisins and so on. Thus, while drinking milk tea and "eat" fun, other drinks provide a single additive, can not be compared with milk tea.

(3) The storefront can be large or small, a small one-time investment, low risk, short return on investment cycle, high rate of return.

(4) open the milk tea store technical threshold is low, simple operation, training a few days can be operated, and the need for less operators, generally about three can be.

(5) Milk tea has more than 10 series of more than 100 kinds of specialty products, a wide range of products, optional. Milk tea has milk tea, fruit juice, tea drinks, smoothies, and coffee series.

(6) Milk tea brand and quality assurance, adhere to the "zero creamer, zero fruit powder" principle of product development.

Weaknesses: disadvantage analysis

(1) milk tea store capital technology threshold is low, both an advantage and a disadvantage. Because of the low capital and technology threshold, the number of people who can open a milk tea store is also high, the milk tea market can easily reach a saturated state, and the focus of competition is concentrated on price competition.

(2) The added value of milk tea is low, and it can't be tapped for memorable connotations.

(3) Milk tea store business depends largely on the location of the store. Consumers who buy milk tea are generally in line with the principle of proximity, they will not drink a cup of milk tea and run far.

(4) The quality of the store's products depends directly on the quality of the raw materials he uses. And the source of raw materials is transparent, the successful store is easily copied by others, the store is difficult to operate for a long time.

(5) Due to the media's propaganda, consumers have the wrong perception of milk tea, thinking that milk tea is "flavored, sugar, pigmented water".

(6) There is no ability to research and develop raw materials, only passive acceptance of raw materials provided by manufacturers, so that their products are not unique.

Opportunities: Opportunity Analysis

With the continuous publicity and promotion of milk tea, milk tea emphasizes "zero cream, zero fruit powder" has formed a deep impression in the minds of some consumers, and as a quality standard to measure milk tea. Measurement of milk tea. Therefore, the milk tea franchisee as long as the process of opening the store spared no effort to publicize the emphasis on this concept, so that it is y rooted in people's minds, consumers will take it as the evaluation of the quality standard of milk tea, when other brands can not do this, they will naturally choose milk tea. "Zero creamer, zero fruit powder" is the USP of milk tea, i.e. unique consumer proposition.

Threats: Threat Analysis

(1) The quality of milk tea stores varies, and the price point of low- and medium-grade milk tea stores is relatively low, which is attractive to some consumers.

(2) Milk tea is a replaceable product, consumers can choose other drinks to replace milk tea. Thus, opening a milk tea store should not only compete with other milk tea, but also compete with other kinds of drinks.

Three, product introduction

Milk tea developed more than ten series, more than a hundred kinds of products, divided into cold, warm, hot three kinds of products, there is a market all year round. And milk tea every season will launch new products, as the season's main focus, to ensure that the product is updated. Milk tea a la carte menu can be freely adjusted according to local conditions and sales.

Four, store location

store location in addition to the university surrounding, but also can look at the regional economy, income levels, planning, population quality and other development trends, focusing on the business district's customer flow, the quality and quantity of purchasing power and the quality of the store itself, from which the cost is not high, the value-added potential of the store. Specific reference is as follows:

Regional Location Selection

Commercial Area Shopping Center / Large Supermarket / Commercial Pedestrian Street

Dining Area Flavors Food Street p paging title e

Entertainment Area Playground / Large Entertainment Plaza / Tourist Attractions

Campus Area Higher Education Institutions / Primary Schools and Elementary Schools

Business Area Office Space

These are the most important areas of the business community in the world.