The marketing methods of liquor sales include: catering channels, supermarkets and KA, group purchase, custom-made liquor and tasting.

1. Catering channels

Catering is the main battlefield of liquor agents and the terminal consumer market, which has the characteristics of high marketing expenses and great pressure.

2. Shangchao and KA

Shangchao and KA can make liquor as a product image display and a price benchmark, which is an important channel to maintain the brand. Although the purchase is mainly sporadic and the channel cost is high, the sales volume is good.

3. Group purchase

Group purchase is the marketing of key customers. It is also a channel for bulk purchase by adopting targeted communication strategies and sales plans for groups with purchasing power and influence.

4. Customized liquor

Liquor can be produced according to customers' needs, which can not only effectively target effective customers, but also increase sales, improve consumers' brand loyalty and expand brand image and influence. Generally speaking, there are high-end customization, product customization and personalized customization.

5. Tasting meeting

Tasting meeting marketing is spread through word of mouth in the name of consumers. Invite consumers and experts to taste liquor, experience and show product features and benefits, and use word-of-mouth communication to stimulate consumption.