Economic Analysis of Business Decision-making

Data, model and decision data, modeling and decision.

Communication manager, communication manager.

Organizational process organizational process

financial accounting

TeamProject team project

Specialized courses mainly include two to five core courses and a large number of elective courses, which are selected according to the different focuses of students' needs. The core courses are as follows:

Marketing, general marketing, market intelligence

Elective courses-mainly include:

Global marketing international market

consumer behaviour

Advertising and advertising. Integrated communication service overall communication

New product development New product development

market research

Pricing strategy price strategy

Manage brands, identities and brands. Experience Management Brand, Positioning and Experience

High technology marketing and marketing. Entrepreneurial high-end market and entrepreneurship

Health care marketing: from the start-up health care market