Demand determines the market, because young people are sleeping later and later, which gives the catering industry the opportunity to expand the late-night takeaway.

This generation of young people starts their day after 9pm. Because the daytime are at work, to the evening always want to relax, stay up late to catch up with the drama, watch live games, brush the jittery voice shopping Taobao, in short, in addition to sleep, do what have.

Because of the various pressures of life and work, these young people who stay up late are willing to spend more time and money to meet the small demand for spiritual entertainment within themselves.

According to the data released by Alibaba, 21:00 to 22:00 is the peak of Taobao transactions, and more than 36% of all online purchases occur at night.