1. Free drainage

The method of free experience drainage is compared with the leisure and entertainment industry with a slightly higher unit price. For example: children's training, swimming and fitness, wedding photography, KTV trial operation, etc., used to collect customer information.

Of course, some diversified restaurants (one dish) and drink shops (one small cup) will also offer similar free tasting activities.

2. Ultra-low-cost drainage

This is a very common drainage method both online and offline.

In many places in Xiamen and even in Fujian, there are two restaurant brands, Zhou Mapo (1 Mapo tofu in 2 yuan) and Zuiyi (Fuzhou Zuiyi ribs in 8 yuan).

3. Super Gift Drainage

This method is very powerful, and it can make consumers and businesses feel shocked!

Take a barbecue shop as an example: recharge RMB 111 to get a membership card, RMB 111 for no threshold consumption, and then send 111 bottles of beer, 1 68 yuan crayfish and a USB fan in summer.

the core of this method is to increase the repurchase rate of customers, and set the rule that 111 bottles of beer are given in 21 times, so that customers may enter the store 21 times and make profits through other consumption.

4, customer forwarding drainage

This method is also relatively common: help me order a compliment and help me cut a price, all of which are such routines! This method has unlimited potential to play well, but there are many key points, such as how to set up welfare, where to promote channels, how to write copywriting, how to design fission posters, how to design fission transformation processes, how to control them, etc. It is not easy to do it well.

5. Cooperation and mutual promotion

There are many types of methods. The simplest method is to promote each other in a circle of friends. What is important is how to choose partners and have the same user groups.

(1) Find a nearby merchant to cooperate: if you spend money in his store, you can get a coupon in your store;

(2) find a courier company to cooperate: it is immoral to buy the mobile phone number of a nearby customer; Or help you send a promotional advertisement when you deliver the courier.

(3) horizontal alliances: For some products that are not purchased at high frequency, choose to cooperate with products that are also not purchased at high frequency, such as building materials, glasses, flowers, furniture, electrical appliances, etc., and contribute to each other's traffic.

6. Additional value

Community supermarket, which collects and sends express delivery for residents in the community, has been mentioned in our previous case; Laundry helps people in the community to modify trouser legs and nail buttons for free; The maternity and baby shop cuts children's hair for free. Can bring you accurate user base and super high conversion rate.

7. Red envelope marketing in local communities

A big red envelope is regularly distributed in the group every day, and the group owner WeChat needs to be added to join the group. After the red envelope is distributed, advertising is relatively expensive. It is best to choose products that are in general demand and increase the purchase rate, otherwise, it will be a big loss.

Conclusion:

In the whole process, the drainage methods introduced always adhere to one principle: altruism and self-interest.

1. While making customers feel that they have a cheap share, businesses should have a model that can make money.

2. Give customers the value they just need, and attract them with value, so that you can invest less and get good results.