It will be a big trend in the next few years to do ticket articles in scenic spot marketing.
Doing activities in scenic spots is a normal phenomenon of marketing. Taking tickets as a knife is one of the inevitable, most direct and most effective means of market competition. By reducing or exempting tickets, making profits through joint channels, reducing costs and breaking the psychological defense line of tourists, a large number of tourists can be quickly transported to the scenic spot, which can quickly incite the market and temporarily solve the embarrassment of no one in the scenic spot to a great extent. It can also promote the rapid development of tourism-related industries. Through price means, on the one hand, we can find the real value relationship, on the other hand, we can balance the relationship between supply and demand. To a great extent, it also saves the publicity expenses of the scenic spot. Especially those scenic spots with rich resources and many secondary consumption items, sacrificing tickets can effectively suppress similar scenic spots without secondary consumption, and also bring a large number of tourists to themselves. It is still very cost-effective from the overall operation to make up for the loss of tickets through secondary consumption. Sacrificing the interests of one's own scenic spot and fulfilling the interests of others, once or twice, the scenic spot can stand it. In the long run, no one can stand it. However, your scenic spot is inevitable, and other scenic spots are inevitable, and the old scenic spot is inevitable. Every year, there are many new scenic spots, and channel dealers recognize the interests, and whoever avoids them will follow. Tourists recognize popularity and cost performance, so from the market environment, most scenic spots are in a weak position. If the scenic spot wants to develop for a long time, it must solve the problem of ticket dependence.
Tickets are free, how should the scenic spot develop?
The proportion of ticket economy in the income of scenic spots will be lower and lower, and even gradually withdraw. Free tickets are the development trend. Big tourism, big marketing and big strategy will not be the choice of most scenic spots, but more scenic spots will inevitably struggle to support in a certain area, regionalization will become more and more obvious, and development limitations will become stronger and stronger. Tourist attractions will inevitably change from traditional sightseeing to sightseeing, leisure and vacation, and visitors' participation experience will be the development trend, and the consumption concept of personal tailor, leisure and participation will gradually take shape. Therefore, the development of scenic spots must study and follow the consumption habits of consumers. In order to survive in the market, it is necessary to do a good job in the construction and operation of scenic spots and related industrial chains. The landscape characteristics in scenic spots will be as important as secondary consumption and become the core competitiveness and survival foundation of scenic spots. (Management of Rich ruitai Scenic Spot) Scenic spots should pay attention to implanting high-quality secondary or even multiple consumption items to provide visitors with a unique play experience. Scenic spots should pay attention to the integration of surrounding tourism resources, understand the shortcomings of scenic spots, and form the supporting competitiveness of scenic spots by integrating and improving the resources of special supporting facilities such as food, housing, transportation and shopping around scenic spots, so as to participate in market competition with comprehensive competitiveness. The loss of tickets is recovered through resource integration.
Scenic spot marketing should break the traditional mode, integrate the idea of large resources, and establish a solid cooperative relationship with effective customers such as media, channels and social groups through cross-border marketing. Having a huge customer base and exchanging resources will be an effective way to ensure the benign development of scenic spots. Scenic spots should open up financing channels, and strive to enhance the value of the location through the flow of people, so as to complete the value conversion of scenic spots through real estate appreciation or listing operation. Around the characteristics of the scenic spot, the scenic spot creates a third consumer industry chain besides tourism, and sells things other than tourism through the popularity brought by the scenic spot, such as agricultural and sideline products and scenic souvenirs. And can combine these products with the marketing of scenic spots, so as to obtain the value far exceeding the ticket. Market-oriented, aiming at meeting tourists' consumption demand, developing diversified marketing models is the direction that must be adhered to in the future.