Start a kindergarten business plan

Project name: Jiale Kindergarten 1. Basic information of business projects and entrepreneurs

1. Business project: Jiale Kindergarten in Dabizhuang Town, Dongli District, Tianjin

Name of entrepreneur: Ge Wenjun

Project nature: individual citizens run the park. Main business scope: 2- Care of preschool children. Pre-school education and specialty training

2. Basic introduction of entrepreneurs

Name: Ge Wenjun, female, born in April, 1975

Education background and training: Tianjin Vocational College majored in accounting from 1994 to 1996; Correspondence College of Central Party School majored in economic management from 2111 to 2112; Pre-school education and training of District Education Bureau in September, 2112; Kindergarten Pearl Heart Training held by the City Pearl Association in May, 2113. Training March 2114 syb training experience of Tianjin Women's Entrepreneurship Center:

From p>1996 to 2113, she was engaged in party and government management in state-owned enterprises. Have some financial knowledge and accumulated some management experience. In 2114, due to the poor efficiency of enterprises, they became unemployed.

II. Market evaluation and prospect forecast of the project

Xuzhuang Village, where I live, is located in the urban-rural fringe of Tianjin, and it is also a village with rapid economic development in Dongli District. The settlement of new Wenzhou City and the prosperity of logistics distribution have made the foreign population in this village grow geometrically in the past two years. After collecting information and investigation, I found that the average daily flow of migrants in this village is about 31,111, and there are about 1,811 permanent residents in this village. Among them, there are about 511 children of 2- preschool age. Such a strong customer team provides a market for the kindergarten I will open. Because the national policy now supports the development of urban and rural economy, the village is in the upsurge of investment and development, and there will be great room for development in 5-11 years. The market for kindergarten target customers will also increase rather than decrease. If it weren't for the mistakes of its own management, the market wouldn't decline.

third, the target customers and market share. The target customers of my kindergarten are 2- preschool children. Before the age of 2, it will not be considered at the initial stage. Due to the limited initial conditions and limited teachers. Children under 2 years old are slightly poor in language, action and self-care, so the responsibility and risk of care increase, and the ability of individual parks to bear risks is limited. With the development and growth of kindergartens, we can consider setting up kindergarten classes to recruit infants before 2 years old in the future. Kindergarten students mainly come from the following three parts: 1. Low-income families: the lowest fees for state-run kindergartens are in 411 yuan, and some are as high as 1,111 yuan. These low-income families can't afford to send their children to state-run kindergartens for education except their daily expenses. They will choose individual kindergartens with relatively good conditions and moderate fees. 2. Migrant workers and migrant workers: The parents of these children are busy with business and have no time to take care of their children. State-run kindergartens can't meet the requirements of these parents. I can start a delayed service, which is cheap and can absorb some of these children. 3. Dual-employee families who often work overtime: These families are more eager for their children to become dragons and daughters to become phoenixes than any other generation. In order to let their children receive a good enlightenment education, many parents do not know how to spend less time. However, due to various conditions, not every family can send their children to a formal state-run park for education. Setting up individual kindergartens, working hard on educational characteristics, hygiene and safety, and giving them certain expertise will certainly attract many parents. At present, there are 1 primary schools in the village, including 2 preschool classes; There are 1 individual nurseries, about 1,111 yuan, and 2 individual kindergartens, with fees ranging from 1.51 to 1.71, all of which have no licenses, and the sanitary conditions and teaching quality are not very good; If the kindergarten I run is to gain a foothold, it is better than the existing kindergarten in terms of service items, prices and standardized teaching, and it can occupy 21%-31% or even higher.

IV. Marketing Plan and Risk Assessment

To run this kindergarten well, it is necessary to run its own characteristics and offer various services, which are different from other kindergartens. At the same time, we should make good use of the right time, location and people.

1. Service items and prices. In order to meet the needs of different parents, kindergartens offer day-care classes, full-time care classes, pick-up and drop-off services, delayed services, and extra-long abacus classes. For the convenience of comparison, I will compare the content of my service, the price charged and the price of my competitors with a table. See attached table 1 service items, service features, service prices, competitors' prices, day care for day care classes, brunch and preschool education, 161 state-run primary schools above 411 yuan 141, individual parks 171 full-time day care classes, and 511 511-611 pick-up and drop-off services. There is no delay service for picking up and dropping off young children in 1 yuan/day, and delay service is provided for parents of young children who pick up and drop off before 7 am and after 6 pm. 2 yuan/hour extra-long class for abacus mental arithmetic develops children's left brain intelligence and fast arithmetic in 25 yuan. In addition to diversification in service projects, at the same time, site selection is crucial. The conspicuous location and the safety of the surrounding environment are also an important factor to attract parents. The kindergarten I run is located on the first floor of the hot spring apartment in the center of the village, close to the central street, with good environmental greening, standardized property management, safety and reliability. At the same time, choosing the first floor is not only convenient for parents and children to go in and out, but also avoids the danger of children climbing, and will not affect the lives of residents upstairs.

3. Promotion means. How to attract parents and children to be interested in kindergartens? Taking some necessary promotional measures will also bring unexpected gains. For example, using people and means, with the help of familiar neighbors to promote, increase influence and trust; Hanging enrollment advertisements and issuing business cards in conspicuous places in the neighborhood all the year round; Uniting well with local women's federations and striving for support can effectively increase the credibility of kindergartens; Use Children's Day, New Year's Day and other festivals to distribute vests and small prizes with kindergarten names for children free of charge. Using the above promotion means, the investment is not big, but it is very effective in attracting parents and expanding popularity.

4. Standardize teaching. Individuals must obtain a permit to run a kindergarten. For kindergartens that operate without a license, the credibility will be greatly reduced in the hearts of parents. With the permit to run the park, both the kindergarten and the children will be protected and will gain the trust of their parents.

5. Operational risks and avoidance. No matter what kind of business you are engaged in, there will be operational risks. This kind of risk comes not only from competitors and changes in the economy, but also from the operation itself. Kindergarten itself serves children, who are a special group with no capacity for behavior and need meticulous care and nursing. The most important things for kindergartens are sanitary conditions, accident prevention and disease prevention. If these three tasks cannot be done, even if the teacher teaches well, the credibility will be questioned, and it is very easy to kill the kindergarten. On the contrary, if these three jobs are done well, parents' trust will be gained, and kindergarten will be half the battle. Due to the praise and promotion of parents, the number of children entering kindergartens will gradually increase.

the risk from competitors, if we can work hard on the price, the characteristics of running the park and the quality of teaching, should be better than competitors. The key is to strengthen the management of kindergartens themselves.

V. Prospect Planning

In my opinion, starting a kindergarten cannot be equated with a family nursery for children. Although the sparrow is small, it has all aspects. Although it is not as good as the state-run garden, we should learn from the state-run garden in terms of classroom layout, personnel arrangement, teaching plan, etc., and establish and improve a series of systems such as kindergarten safety system, health system, transportation system, work and rest arrangement, and teaching staff system.

if I do the market research and evaluation in front, plus the quality and characteristics of kindergartens, it should not be a problem to reach 71-111 children in one year. The kindergarten I started opened in June. Three months before it started, there may be losses. As the experience of the kindergarten is gradually enriched, the reputation is getting better and better, and parents gradually recognize it, the kindergarten will soon turn losses into profits.

within 2-5 years, kindergartens tend to be mature. With the increase of children, kindergartens can be expanded, branches or chain parks can be opened in other villages, and special training programs can be added. It not only expanded the operation of kindergartens, but also solved the employment problems of many unemployed women.

VI. Personnel organization structure

At the beginning of the park, it is planned to recruit three classes, namely, large class, middle class and small class, with three class teachers, 1 nurses, 1 cooks and 1 drivers. The specific division of labor can be seen in the personnel organization chart (omitted). 1 principals

Responsibilities: Be fully responsible for the kindergarten, Supervise the instructor's external contact, enrollment and abacus mental arithmetic teaching and night care teachers, 3 nurses and hygienists, 1 cooks and 1 drivers and 1 buyers. Responsibilities: Responsibilities: Assist the nurses to take care of their duties: Responsible for the park's responsibilities: Responsible for picking up and dropping off 3 classes of teaching and taking care of children's lives, and responsible for the daily life, hygiene and health care of children and kindergartens. Assist in purchasing and maintenance

VII. Opening cost and financial evaluation

It is best to start such a kindergarten by one person, not by partnership, so as to reduce the trouble of cooperation and affect the decision-making of the kindergarten. Before preparing for the start-up, first predict the initial investment. In terms of investment, it is divided into fixed assets investment and current assets investment. In order to facilitate a clearer accounting of input costs. I explain them in the form of tables, See table 2-3

table 2: breakdown value of summary items of fixed assets and depreciation (yuan) Depreciation years Annual depreciation (yuan tools and equipment, air conditioners, electric fans, televisions, radios, electronic keyboards, tables and chairs, beds, toys, refrigerators, disinfection cabinets, etc. 2411154811 vehicles, vans 35111113511 office furniture and equipment, desks, telephones, Mobile phones and other 18115361 houses have a set of 211111211111, three rooms on the first floor of 1.41 square meters, totaling 26181118661

Schedule 3 Liquidity (month)

1. Raw materials (capacity of 51 people) Item quantity (kg) Unit price (yuan) Total cost (yuan) Meat 5116811 eggs 51631. Soymilk 211 auxiliary materials 111 total 3191

2. Other operating expenses (month) Project expenses (yuan) Remarks: The salary of the director is 1111, the salary of the employees is 4111, and the average salary is 511, ***6 people, and the other 21111 yuan is the marketing expenses of the motor bonus. The estimated marketing expenses for 83 years are 1111. Divide the utility fee of 1,511 water, electricity, gas, gasoline, road maintenance, telephone charges, heating fees, maintenance fees of 1,111 cars, outdoor toys, equipment, tables and chairs, daily maintenance insurance premiums of 78 years, 241 yuan fire insurance, 711 yuan auto insurance, registration fees of 42 education bureaus and price bureaus, 511 yuan, and other 21 consumables of 6,823 < P > in 12 months. My kindergarten opened in June, which can predict the sales revenue of the whole year until May next year. In the initial stage, if publicity and enrollment can be done well, the number of children is expected to reach 51 in the month of opening. With the start and growth of kindergartens, the number of children will gradually increase through parents' approval, referral and publicity. See Schedule 4-5.

It should be noted that more than 91% of kindergartens are children of migrants. During the Spring Festival in February, the return of migrants will greatly affect the number of children, so the kindergarten will have a holiday in February to avoid the expenses such as wages and raw materials and reduce the losses in that month. In addition, the kindergarten I run solves the problem of preschool children's enrollment, which is regarded as a welfare undertaking and free of all taxes and fees.

It is not enough to have a sales forecast and a cost plan. The operation of kindergartens requires cash inflow and outflow every month. In order to ensure that kindergartens will not be stretched at any time and maintain sufficient motivation at all times, it is necessary to make a cash flow plan, as shown in Table 6.

Through sales forecast and cost planning, a profit of 26,111 yuan can be realized in one year, and the investment can be recovered in more than two years; Through cash flow analysis, by the end of the year, more than 51,111 yuan in cash can be accumulated, which can ensure that the development of kindergartens next year will not be stuck in funds, and can also be used for the planning and development of kindergartens.

VIII. Sources of funds

Based on the above analysis and forecast, it is estimated that starting capital of about 65,111 yuan is needed to start such a kindergarten in the initial stage. Personally, I can still bear the opening expenses in the early stage of running the park, and I don't want to borrow money and loans from my relatives and friends for the time being. I now have a deposit of 71,111 yuan for my work savings and unemployment compensation in recent years. Set aside 5111 yuan, plus my wife's salary of 1111 yuan/month, life in the first few months is no problem. Using my existing building as a business venue can save rent. Kindergarten fees are paid in advance, and there is no credit, so that there is enough liquidity every month to meet the expenses. If the kindergarten operates well, I will expand the kindergarten operation after two years. With the experience and confidence in running a school, it will be easier to seek help or loans from relatives and friends when the funds are difficult to expand the park. Probably just change it.