Generally speaking, these four operating profit models are:
1. Commission from merchants: draw from merchants: when you use the take-away APP, you can usually find that the in-store meals are cheaper than those on the take-away APP by 1-2 yuan or different prices. After using the takeaway APP, the business in the store increased and the traffic increased. The takeaway service provider will draw from the total monthly turnover, which is part of the profit.
2. advanced functions of members (such as receiving and delivering meals, living radius and meals are made of steel): advanced functions of members: we always encounter various problems in the process of ordering and delivering meals: tableware charges, food delivery charges, and slow speed of delivering meals, which directly leads to poor user experience. Takeaway service providers quit the membership function and will enjoy: free tableware, free food delivery, priority meal delivery, etc. if they pay a relative amount one month.
3. Traffic with advertisements: Traffic with advertisements: If you are hungry, there is also an interface for redeeming relative gifts through the points obtained after ordering food. When purchasing and redeeming, you will jump to another interface or webpage. Most of the interfaces show the provider of this product and the purchase address, including the carousel on the home page and column advertisements, which are acceptable for advertising. APP traffic will charge advertisers advertising fees by clicking on these traffic every day.
4. Cost of cooperation between the delivery team and the store: Most merchants don't have too much manpower to deliver the take-away orders. At this time, a take-away delivery team is established from the operation of the take-away service. When each merchant has no manpower, he can choose to open and accept special delivery services, and of course he has to charge corresponding fees.
expansion:
Hungry is one of the largest catering O2O platforms in China and a professional online ordering platform in China, which is dedicated to promoting the digital development of the entire catering industry. It not only brings users a convenient and fast ordering experience, but also provides an integrated operation solution for restaurants.
On October 27th, 2115, Hungry announced the completion of the $351 million Series E financing.
On July 31th, 2115, Guo Guangdong, vice president of Boya Tianxia Communication Agency, announced that he had left his job to join the online ordering platform.
On August 6th, 2115, Hungry announced the launch of an online open delivery platform for ordering food, focusing on the concepts of instant delivery and open platform, which will be supported by the Hummingbird system.
On August 28th, 2115, Hungry "announced the completion of the $631 million Series F financing.
As of June 2117, Hungry Online Takeaway Platform covers 2,111 cities in China, with 1.3 million restaurants and 261 million users. While the performance continues to grow at a high speed, the company has more than 15,111 employees.
On August 24th, 2117, when I was hungry, I officially announced the merger of Baidu Takeaway.