Now it is very popular to "plant grass", but there is a phenomenon very strange, called grass seed "crooked", obviously the director of the people recommended to you is the food, but you look at the pot; obviously people's TV series in the performance of the palace fighting it! But you said, wow even, seek lipstick red number! In fact, as TV dramas become more and more refined and grounded, the thing that people are being grassed on the most is still the food! There is an effect of looking hungry!

2019's big hit TV series, "Twelve Hours of Chang'an" counts as one. With the depth of the episodes, everyone found that this drama is really ...... Delicious! According to big data statistics, after the broadcast of the drama, Xi'an Food Orders are surging in the ring! Take the drama Zhang Xiaojing eat a bowl of water basin mutton with no regrets, Lei Jiayin that eating, not eating broadcast, better than eating broadcast.

The people who watched the drama have to understand, this water basin mutton, in the end, what is the thing ah? As a famous food in Shaanxi, the water basin mutton A long history, soup as clear as water, the bowl is as big as a basin is its characteristics. During the Tang and Song dynasties, when cattle were not allowed to be slaughtered and pork was not widely available, lamb was the main source of meat for everyone. Tender lamb and traditional spices simmering together, high heat to low heat, cook to the bone can be easily extracted from the lamb chops to the degree of softness, can be sliced for use, and then from a spoonful of lamb broth, sprinkled with green onions and cilantro, a bowl of meat and soup fresh water basin mutton is so complete. And then with two cakes with crispy skin and soft inside, a sandwich filling, a bubble soup, the flavor, absolutely.

So, as expected, the water basin mutton orders in major cities soared, and some even traveled thousands of miles to Shaanxi, just to hit this Zhang Xiaojing same style food!

In between eating the lamb in the water basin, Zhang Xiaojing also ordered two fire crystal persimmons, fire crystal persimmons are small, but thin skin and tender meat, is a famous specialty of Lintong, due to the color of the fruit red like fire, the surface of the fruit luster like crystal and so named. So, before the audience had a chance to drink a mouthful of mutton soup, they were thinking about other people's persimmons. However, this is really not to blame everyone, because, Zhang Xiaojing really eat too tempting!

So, as expected, the fire crystal persimmons all over the network burst into flames, and the sales were ringing up.

There are many other dishes in the theater with fire, such as: this one hand grabbed mutton, knife cut hand grabbed cut to eat, to speak!

These years, the movie and television clips somehow brought up the "net red" is not too much!

Fire the same style really rich business? The Netflix product chaos

The result of the fire is to bring direct economic income, but also brought a lot of chaos. For example: fire crystal persimmons, when the online fake fire crystal persimmons sold all over the world, the real fire crystal persimmons are still hanging on the tree, not ripe.

The same situation is also Yiwu brown sugar twist. Because of the net red snacks, this original completely rely on handmade traditional food attracted a lot of large sugar factory imitation. They use brown sugar mixed with maltose and white sugar for machine production, and our handmade ancient method of boiling out of brown sugar to make the taste is completely different, but put in the market, the buyer is not quite able to distinguish the difference. And this impact on those who do business on the ground is very direct, the proliferation of counterfeit goods so that some businessmen's twist sales dropped by half.

And for those traditional craftsmen made by craftsmen, because of the natural slow and meticulous nature of the handmade, the most prominent problem is: the craftsmen can not meet the market demand. For example, with the "Yanxi Raiders" fire up the pompom headdress.

Due to the accumulation of too many orders on hand, the non-hereditary bearer Zhao Shuxian team directly shut down the retail order channel.

The same is with the "tongue on the tip of China" on the fire up Zhangqiu iron pot. Because it is too hot, they are in a few days the street orders almost reached the amount of the whole year, directly queuing up to 2020. When the slow rhythm of production of the old craft met the "flow of goods" boom, brought not only vitality, but also challenges.

The precious charm of traditional craftsmanship lies in the precipitation of slow and careful work, just like the fire crystal persimmons, a year only ripe that season, so there is a yearly reminiscence and expectation. We are willing to wait for such a good thing.