With the improvement of people's living standards, the accelerated pace of life and more frequent contact with the world, the eating habits of Chinese consumers are gradually changing, and baked goods such as cakes and snacks have entered the lives of ordinary people.

Present situation and forecast analysis of baked goods market

With the expansion of consumer groups, the market share of baking industry is growing rapidly. It is predicted that the sales revenue of China baking industry will reach 550 billion yuan in 2020.

The intensive distribution of baking industry in first-tier cities such as Beijing, Guangzhou and Shenzhen; But now, the baking industry is not limited to first-and second-tier cities, but permeates third-and fourth-tier cities at an alarming rate. Influenced by western culture, bread, cakes, desserts and biscuits are gradually becoming the staple foods of China residents' breakfast.

According to incomplete statistics, nearly half of the 45% users browse the dessert shop on the APP five times a week. On average, you will enter the store once every 1.3 days, which shows that dessert has become just needed by the public.

Baked food industry has a huge market space and a big gap in baking jobs.

Baking has become a fashion trend advocated by young consumers in China and a new choice for leisure and decompression, with huge market development space. According to the forecast of China Baking Consumers Association, the compound annual growth rate of baking industry will reach 45% by 2025. In the next five years, the social demand of bakers in West Point will reach 2 million, while there are only 6,543,800 employees in China at present, and the annual industry gap is as high as 6,543,800.

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