Author: jiangtiao e-commerce ? First Source: Zhihu

What conditions are now required to be stationed on Tmall, and how much start-up capital

Conditions

1. copy of the business license copy of the enterprise

2. copy of the enterprise tax registration certificate (national tax, local tax can be)

3. copy of the organization code certificate

4. copy of the bank account opening license

5. A copy of the front and back of the ID card of the legal representative

6. A copy of the front and back of the ID card of the person in charge of the shop

7. A copy of the certificate of trademark registration issued by the State Trademark Administration or a copy of the notification of acceptance of the application for registration of a trademark (if it has been processed for the change, transfer, renewal, please provide the change, transfer, renewal of the trademark issued by the General Administration of Trademarks, or the acceptance of the notification)

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8. Authorization letter issued by the merchant to Alipay

9. List of products

10. If the flagship store is authorized by the owner of the right to provide exclusive authorization (if the trademark owner is a natural person, you need to provide a copy of his or her autographed ID card at the same time).

11. operation plan

Funding

Since Tmall as the industry model of e-commerce, merchants will prefer Tmall as the place of business for their own goods when choosing to carry out the transformation of the network. At the same time, Tmall for merchants to open a store in its platform, but also need to pay a certain fee before you can open a store. Merchants need to carry out cost accounting before moving in, if you have to understand the costs associated with this piece of Tmall stationing.

Merchants stationed requirements

1, established in accordance with the law for two years and above;

2, the need to have a general taxpayer qualifications;

3, "home/personal cleaning tools," the category of self-nominated brands need to provide a trademark registration certificate (i.e., the R label);

4, such as business Imported goods, you need to provide legal channels import certificate;

5, apply for "home / personal cleaning tools" category franchise, and operating domestic imported goods without a registered trademark, without providing the State Trademark Office issued a trademark registration certificate or trademark registration application acceptance notice;

6, apply for "Family / personal cleaning tools" category franchise, need to hold the consignee or consignor of imported and exported goods customs registration certificate;

7, the franchise is required to provide the trademark owner as the source of the complete authorization of the second level;

8, such as the operation of imported goods, the franchise is required to provide the trademark owner or customs declaration on the business Unit or consignee unit as the source of the complete authorization within the second level;

9, all the information submitted need to be stamped with the official seal of the company to open the store (fresh seal).

Brand qualification list (copy please add the official seal of the opening company)

1, issued by the State Trademark Administration of the trademark registration certificate or a scanned copy of the notice of acceptance of the application for trademark registration ? If the change, transfer, renewal, please also provide the trademark issued by the Trademark Office of the change, transfer, renewal certificate or acceptance notice;

2, exclusive authorization

1, if authorized by the right holder to open a flagship store, you need to provide exclusive authorization (if the trademark right holder is a natural person, it is necessary to provide a copy of his autographed ID card at the same time).

2. If the trademark right holder is a domestic enterprise or individual, please download the Chinese version of the exclusive authorization. If the trademark owner is a foreign enterprise or individual, you can choose to download the Chinese version or English version of the exclusive authorization. (If the trademark right holder is a natural person in China, a copy of his/her handwritten ID card must be provided at the same time. (If the trademark owner is a natural person outside of China, a copy of his/her passport with his/her handwriting and signature must be provided at the same time).

3, the list of industry qualifications (copies of the official seal of the company that opened the store please)

Tianmao stationed skills

Tianmao stationed in three ways: one is their own stationed, the second is the purchase of the TMall store, and the third is the TMall on behalf of the stationing platform to help stationed. Choose your own Tmall store, a little first to be clear about their own conditions to meet the entry requirements, if not, before it is too late to choose other ways of entry, such as Tmall store to buy, which is the fastest way to enter the Tmall mall in the entry way. This way of entry is also particularly simple, you only need to choose a reliable online store transfer platform, choose the right Tmall store, and ultimately in the assistance of the salesman to complete the store's transaction. This kind of entry way has no condition limitations, as long as you want, you can realize Tmall entry through this way.

Store pre-opening deposit and service fees

1, flagship stores, specialty stores: holding a notice of acceptance of trademark registration store deposit of RMB 100,000 yuan, holding a registered trademark store deposit of RMB 50,000 yuan;

2, franchise stores: holding a notice of acceptance of trademark registration store deposit of RMB 150,000 yuan, holding a registered trademark store deposit of RMB 100,000;

3, special category description:

(1) store-type flagship store, the store deposit of RMB 150,000;

(2) operating in mainland China has not applied for registration of trademarks of special goods (such as imported goods, etc.), the store deposit of RMB 150,000;

(3) The deposit for flagship stores and specialty stores in the category of "books and audiovisuals" is RMB 50,000, and the deposit for franchised stores is RMB 100,000;

(4) The deposits for the categories of "Electronic Ticket Vouchers" and "Telephone Communication" are RMB 1,000,000, and the deposits for the categories of "Electronic Ticket Vouchers" and "Telephone Communication" are RMB 1,000,000; and "category deposit of RMB 10,000;

(5) "service category" the following first-class flagship stores, boutiques store deposit of RMB 10,000, franchise store deposit of RMB 100,000: ① food and beverage coupons; ② store / network services / software ; ③ personalized custom / design services / DIY; ④ film / performance / sporting events; ⑤ decoration design / construction / supervision; ⑥ leisure and entertainment; ⑦ consumer cards; ⑧ interior designers;

"Education and training" first-class flagship stores, stores store deposit of CNY 10,000, store deposit for franchised stores is RMB 50,000;

"Shopping vouchers" The deposit for flagship stores, boutiques and franchised stores in the first-level category is RMB 100,000 yuan. App Store rechargeable cards" under the "Life and Entertainment" secondary category store deposit of RMB 10,000 yuan;

(6) "Health care products and pharmaceuticals" under the following categories store deposit of RMB 300,000 yuan: ① "OTC drugs"; ② "contact lenses / care solution"; ③ "refined Chinese herbal medicines";

(7) "online games and QQ " ? Flagship store, store deposit of RMB 10,000, franchise store deposit of RMB 100,000, "online games and QQ" category under the category of "handheld game recharge" franchise store deposit of RMB 500,000;

(8) "automobiles and accessories" under the category of "new/used cars", the deposit of 100,000 yuan.

When the store deposit is insufficient, the merchant needs to make up for it within 15 days, and if it is not made up, Tmall will supervise the store until it is made up.

4. Annual fee for software services (hereinafter referred to as "annual fee"):

The merchants must pay the annual fee to operate on Tmall, and the payment and settlement of the annual fee is detailed in the "Tmall 2018 Annual Fee Payment, Discounts and Settlement Criteria for Software Services".

Real-time deduction of software service fee:

Merchants operating on Tmall are required to pay the software service fee in accordance with a certain percentage of their sales (referred to as "rate"). Tmall various categories of software service fee rate standards are detailed in the "2018 Tmall various categories of annual fee software service fee list".