2022 tanabata activity planning 1
Activity concept:
Tanabata Valentine's Day, a thousand-year-old love classic in China. With the invasion of western culture, it is gradually forgotten by people. Fashion trend element-retro. Activity Orientation: Tanabata, China's own Valentine's Day. Theme: Tanabata-China traditional Valentine's Day, romantic hand in hand.
Active object:
High quality and high income unmarried men and women.
Activity time:
Tanabata night. 18:30——20:30
Location:
Number of applicants for Yong 'an Road, Fashion Hexi District, Bund: 50 men and 50 women, *** 100.
Implementation scheme:
1: Male and female couples whose personnel require college education or above and whose salary is more than 20.003 million yuan.
2. Publicize through newspapers, posters and other media to arouse people's awareness.
3. Advertising design needs novelty and refreshing visual sense. It is suggested that through professional creativity and publicity, the serious and responsible attitude of this activity can be reflected, the trust of the company can be improved, and the difference from other similar activities can be demonstrated.
4. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The host suggested that professionals should create a relaxed and pleasant atmosphere, and at the same time actively mobilize the enthusiasm of the guests, so that they can have sufficient opportunities to show themselves and increase their attractiveness, so as to achieve the original purpose of participating in this activity.
5. The office staff is responsible for the registration of applicants and the management of materials.
6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.
7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.
8. The qualifications of all personnel in this activity are reserved for later activities.
9. After the event, the customer service staff will pay a telephone call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants, laying the foundation for the weekend dinner plan.
Activity content:
1: The game interactive talent show can be a story performance, singing or other talent story performance. The requirement is to interpret the modern version of ancient love stories and seek a partner. Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.
2. A hundred people try to find a partner in the needle-threading competition. The requirement is that whoever wears the most needles in the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings. This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.
Venue layout: Considering the venue environment of the Bund fashion itself, we don't make too many tidbits, just make a simple decoration with ribbons, paper cranes, flowers and candles on the spot, and use lighting to create the effect.
Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
Paper crane: Make two garlands under the flower ball and hang paper cranes.
Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.
Flowers: place lilies and orchids in a prominent position on the website. Candle: put a candle on each table. Set off a romantic atmosphere.
The number plates of the equipment needed for the activity are designed as hearts, televisions, DVDVCD, microphones, stereos, special love songs, recent pop music, wires, lights, origami, candles, hosts, staff and needles. For safety reasons, it's best to customize the one without needle tail, which is bigger and thicker. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough. Commemorative activities should be publicized and published in newspapers. The specific media can be daily news or holidays 100.
The publicity time is about one week.
The slogan Tanabata is China's own Valentine's Day. Commemorate forgotten memories with actions.
2022 Qixi Activity Planning II
I. Theme of the event
Love life and show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Second, the activity time
July 30th to August 2nd, 2000
Third, the object of the activity
1. Activity (1) Target audience: men and customers aged 23-45 who have good taste in clothes, especially those who drive private cars;
2. Activity (2) Target audience: husbands (or boyfriends) and members of cosmetics stores of participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Four. Activity content
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special gift package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store to give their wives (girlfriends) full expression of their love and thank their wives (girlfriends) for their support and help over the past year. Our customers can also promote it at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, choose our product 600 yuan;
2. Choose our after-sales beauty care project four times;
3. A set of "Love Unlimited" customized product gift boxes worth 399 yuan (specially packaged) for the wife (girlfriend);
4. On August 2nd, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
From July 30th to August 2nd, 2000, all men and husbands (or boyfriends, note: there is no need to buy the special package of "Romantic Warm Hearts for Couples") can get a love oath card in our store, write down their touching love words and stick them on the heart-shaped board at the door of our store, so that everyone can witness their love for their lovers and let them fall in love.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
During the activity, all female friends can get an award for the best love story, and choose the best love story in their mind to express various rewards. All female friends who participate in the selection can get a coupon (or a voucher of RMB _ _ _ _) from our store, and they can get beautiful prizes by participating in the lucky draw.
On August 2nd, 17: 00, the selection results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners will be selected (awards and prizes will be decided by the cosmetics store);
Verb (abbreviation of verb) activity promotion;
1, key publicity time: five days before the event.
2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C, poster posting or _ display (activity description); D. newspaper clippings; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Remarks on intransitive verb activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;
3. Make the sales target of the activity, and decompose it into the task indicators corresponding to each clerk, and reward according to the achievement rate after the activity.
4. Cosmetic shops must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.
2022 Qixi Activity Planning 3
First, the activity time:
20__
Second, the theme of the event
A sweet-talking rose-_ _ jewelry conveys your love.
Third, the event background:
Every festive season, I miss my family more, Tanabata, August 16, 20__, which is a good festival. Valentine's Day is an excellent opportunity to express love. What people think most at this time is their lover or lover. People will think of sending flowers to their lovers or lovers and buying gifts (such as jewelry, cosmetics, etc.). ), so we cater to this kind of psychology and specially launch a novel and unique gift _ _ to fall in love. Let people express their love and gratitude to their lovers or lovers with sweet roses while giving gifts, let _ _ jewelry be attached with emotional meaning, impress consumers with emotional appeals, and win with emotional marketing.
Fourth, the purpose of the activity:
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of _ _ jewelry brand and seize market share;
3. Further improve the brand reputation of _ _ jewelry, so as to facilitate long-term promotion and sales.
Verb (short for verb) activity:
1. Activities:
(1) On August 9th, an activity advertisement was published in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Sweet-talking roses-_ _ jewelry to convey your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Anyone who buys 65,438+0,000 yuan in a jewelry store/counter will be given a "sweet talk rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get noble diamonds at the same time.
3. New list:
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and booths in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combined with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;
Seven. Activity budget
2022 Qixi Activity Planning 4
1, activity theme:
Meet you better through Qixi night.
Theme Interpretation: Western restaurant, Valentine's Day and tasteful men and women seem to be three roles that are naturally closely linked. As a high-end western restaurant's Tanabata marketing activity, it is necessary to have substantial profit promotion and a promotion concept that can meet the psychological and spiritual needs of target consumers.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "Looking for a more beautiful you by Tanabata Night" was drawn up. One is to literally point out the basic elements such as the background and time of the activity, and the other is to satisfy the psychological desire of the target group as a gimmick to attract consumers' attention.
2. Activity time:
20__ _ _ _ _ _.
3. Location:
Temporary access to western restaurants.
4. Activity orientation and tonality
Tonality: Wide range of styles, cultures and fashions.
Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40.
5. Forms of activities
When the daily consumption reaches the amount of _ _ _ _, the coupons will be refunded → the profits will be improved intuitively, and the sales cycle of this western restaurant will be extended.
_ Theme Activities of Qixi Night → Set off audiences, create news topics and expand popularity.
6. Activity content
With the theme activities on the day of Tanabata as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing campaign of "Looking for a More Beautiful You by Tanabata Night" was launched, and a "Suddenly Meeting You" single dating party and a "Romantic Year" couple dating party were held on August 20th.
20-40-year-old single group-Crossing Qixi Night. "Suddenly Meet You" large-scale single dating party;
All singles can participate in the large-scale singles dating party held in the western restaurant on August 20th, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
20-40-year-old couples-theme party of "Crossing Tanabata Night, Romantically Reminiscing for a Year";
As long as you have a partner around you, you can attend the couple-themed party held in the restaurant on August 20th. All couples can get a 50% discount on catering when they spend money in western restaurants on Tanabata Day. Customers who celebrate their wedding anniversary on August 20th can enjoy the free couple package provided by the western restaurant as long as you dare to tell your romantic love story.
2022 Qixi Activity Planning 5
I. Theme of the event:
"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"
Second, the activity time:
Thursday, August 20th, 20__ _ 19: 30-22: 00.
Three. Location:
Xxx bar
Fourth, the form of activities:
Men and women cooperate to play activities.
Verb (abbreviation of verb) activity scale:
About 33 people
Activity process of intransitive verbs:
(1) "Find the goddess in your heart"
1. Choose your favorite object by introducing guests.
Self-introduction is limited to 2 minutes/person, and all female guests stand in a row. Let the male guests have a preliminary understanding by introducing themselves. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If there are multiple male guests, male guests have 1 minute. Finally, the female guests choose 1 favorite speed dating. )
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
You have to work with a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. You must cooperate. After men and women are divided into a group, they all leave each other and abandon their gifts to play the next round of games.
(2) "Handsome guys and beautiful women fight"
Everyone is divided into two groups: Cowherd and Weaver Girl. Each team has 6 pairs of men and women plus men. After each game, each group eliminated one pair. Finally, after forming three teams, you can get a big gift, ranking first, second and third.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups. One person covers his eyes and carries his companion, while the other person is responsible for picking up the arranged items according to the game distance. The rule is that the man squats down, the woman picks up the roses and so on and goes through the group smoothly. At least one group is needed to get a small gift and paste it.
2, smart surfing race against time game
Two pairs of men and women in each group sit on stools, and men stand on the wall to get roses. Each group of women asks another man some questions. If he answers correctly, he can go one step further and know that this man can send roses to this woman. If the winner answers the most questions, he will get a small gift. If he fails, he will be eliminated.
3. Love song duet
The host said a word. If you love the scene, each group will give full play to their strengths and try to express themselves in the competition. At the beginning, the group with the most love songs will get a small gift. Answer five questions correctly, and you will be eliminated if you fail.
4. Tanabata couple's big winner pk
Each pair of winning men and women won the first, second and third place in pk respectively.
Three couples. Feed each other watermelons. These people are blindfolded. Each group of women gave each other blind instructions. Look which couple won by eating watermelon. Win a team.
You will get a small gift, and failure will be eliminated.
Step 5 pull the red rope
The man stood by on the wall and the woman was pulling the red rope. As long as men can hold your hand, they will win.
6. Love at first sight is a soul mate
The master and the slave said that men should do three different actions according to their own demands. Men write them in women's hands, and women guess that if they answer more, they will win, and if they answer less, they will be eliminated.
7. Four unlike.
The men and women in each team talk about learning how to address each other. That team can be called male guess or female guess. If it's right, you win. Guess three times.
If you fail, you will be eliminated.
Finally end the relationship between husband and wife
There are only three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. If they win, they will compete with that team and tell everyone that they won the first place in the activity.
Cultural performances:
Male and female guests * * * come up with some programs for entertainment, singing, dancing, playing games and so on.
Free activities: eat appropriate fruits.
Chinese Valentine's Day's food is most famous for positive fruit, which is also called "Georgie fruit". Prepare some positive fruit and some snacks. Everyone can have fun and chat while eating proper fruit, which can give both sides an opportunity to get to know each other.
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