Necessary decoration of the teahouse will help to create a warm feeling and make the business more prosperous. However, the decoration of teahouses and cafes should be simple, and it is not advisable to use reflective materials or carve complex graphics, otherwise it will give people an impetuous feeling. Let's enjoy the decorative design pictures of characteristic teahouses and learn about the classification of teahouses.
Tea House:
Features:? This kind of teahouse is dominated by the traditional tea drinking custom, highlighting the strong tea culture atmosphere, targeting at groups with high economic income and cultural level, and demanding high quality of employees, especially proficient in tea art and tea ceremony.
advantages: it doesn't need too much business place, the best policy is to make the teahouse small and exquisite, and the management is also easier, with higher profit rate and less total investment. With cultural flavor, it can make the operators look elegant.
Disadvantages: the customer base is single and the total number of customers is small. Although the profit rate is high, it is difficult to grasp the passenger flow. It is necessary to rely on the operator's social public relations ability to expand the customer base, which also requires the operator's own quality. The cultural level and consumption concept of the consumer groups in the city have a great influence on such teahouses.
(This kind of teahouse is popular in Beijing, Fujian, Central Plains and other areas. )
Features of social comprehensive tea house
The biggest feature of this kind of tea house is "casual"; "A bowl of tea", "a pot of tea" and "a cup of tea" are not limited; It doesn't matter if the customers are old or young, educated or poor in income, they can spend three yuan, five yuan or ten yuan and one hundred yuan. The teahouse has diversified management methods. Guests can listen to go to the opera, eat noodles, wipe shoes, even get a haircut and play cards in the teahouse, which can be said to be a small leisure society.
Advantages: Folk customs have a strong leisure flavor and are suitable for most people in China. The customer community is wide, and the decoration investment need not be too high, thus saving costs and extensive management. If it is located in the downtown area of a big city, the business will not be too bad and the business risk will be small.
Disadvantages: the site area is required to be large, the business environment is noisy, and the customer level is uneven, which is easy to cause contradictions. It needs good coordination ability and good relationship with the public management department. Although the turnover will not be too low, the profit rate is not high, and operators often lack a sense of accomplishment because the project is not elegant enough.
(This kind is represented by some teahouses in Chongqing and Chengdu)
Self-service teahouses
Features: Self-service teahouses learn from the traditional tea ceremony in the Tang Dynasty, take tea as the medium, and put all kinds of dried fruits, fruits and local snacks in the teahouse hall for free selection. Some teahouses also provide some simple and clean staple foods, so that customers can have a full stomach and good tea.
advantages: the customer base is huge, and the customers who don't like tea may spend it because they like snacks or fruits and can enjoy leisure at the same time (especially female guests). For the guests, they can enjoy tea leisure and have a full meal, and the consumption is clear and affordable. Why not? Even if they treat guests, they have a bottom, and the consumption temptation is great. Because of self-consumption, they can also save labor costs.
Disadvantages: Operators must learn how to manage, or have expert managers. To learn how to control costs, the system must be sound and standardized, otherwise there will be risks. (This kind of tea house has strong adaptability, represented by tea houses in Hangzhou and Shanghai)
Compound tea house
Features: This kind of tea house is often a combination of Chinese tea house and Chinese catering, or a combination of tea drinking and western food, with a strong catering atmosphere.
advantages: in a word, you can eat and drink, and the service is more humanized. Especially in some small counties, customers are not used to drinking tea alone, and often drink tea after eating. In cities where the custom of drinking tea is not popular, it is more adaptable, with a large profit margin and relatively easy to recover the investment cost.
Disadvantages: As this kind of tea house is in the early stage of tea-drinking custom cultivation, its operating vitality is not long, which is a short-term effect. With the improvement of tea drinkers' requirements for tea-drinking environment, it is easy to be eliminated by the market.
(This kind of tea house is popular in Anhui, Hunan, Hubei and small counties in central China)
Modern tea hall
Features: This kind of tea house combines the operation mode of coffee shops in Hong Kong and Taiwan, mainly serves tea, and at the same time provides various fancy drinks, juice drinks and foreign wines, supplemented by business packages. Western catering (such as steak) is fashionable in service and modern and elegant in decoration.
advantages: because the customer base is mainly aimed at white-collar workers, and such groups have stable income and pursue fashion, lasting consumption power, easy consolidation of customer base and relaxed and harmonious management atmosphere, this model represents the fashion of contemporary tea houses, which is deeply loved by young people and has great room for development.
Disadvantages: Because there are few white-collar customers in small cities, it is only suitable for opening in large and medium-sized cities, and the urban population should be young.
(This kind of teahouse is mainly popular in economically developed cities such as Shanghai, Hangzhou and Shenzhen)
Theme teahouse
Features: This kind of teahouse uses tea as the medium, but its business theme is outside tea. For example, some of them use the teahouse as their business place to collect and sell antiques; Some teahouses sell tea sets and tea leaves; Some tea parties with a specific group of people form club-style teahouses (such as matchmaking teahouses, dating teahouses, friends' teahouses, and fishing lovers' teahouses). The area of such teahouses should not be too large.
Advantages: it can use limited space to do unlimited business, combine the personal interests of the operators with the operation of the teahouse, and make full use of the teahouse space as a platform for displaying other projects, with a substantial and clear theme.
disadvantages: it may not be easy to absorb the consumption of ordinary customers.
that's all about the decorative design pictures of characteristic teahouses and the classification of teahouses. I hope I can help you! Teahouse is a place for customers to relax, entertain and talk. What is needed here is a comfortable environment and a relaxed atmosphere, where people can express their feelings and enjoy the happiness of gathering among friends and the aroma emitted by tea. People often want to go to places that make them feel comfortable or interesting.
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