For example, through market research, we can understand the local popularity of our brand, and according to the analysis of the results, we can come up with effective methods to improve our brand awareness. A brand means credibility and loyalty, which determines whether the company can become the first choice for customer consumption and is an important factor affecting the company's human flow and transaction rate. The quality of a brand can be measured by two factors, namely popularity and reputation. Chain stores should analyze the factors that affect their popularity and reputation, and make it clear that this work should be targeted.

2. Shopping area

For example, if the store area is fixed, the actual sales area of the store can be indirectly expanded by adjusting the layout of the booth, the placement of goods and the utilization of space. Chain stores should analyze the relationship between sales volume and area, while single stores should analyze their output per unit area. In general, the sales of chain stores are directly proportional to the area. Under the condition of a certain use area, chain stores can make full use of the existing area, effectively use the atrium, aisle, stairs and other venues, as well as the walls of cashier, rest area and other areas, sample and advertise goods and gifts to the maximum extent, and rationally use public service areas for sales services, thus increasing the effective area of shopping malls in disguise. Every inch of land and space has become a sales, display and publicity position.

The chain store management center should analyze the difference in sales between the overall area and output curve of stores in China and the same area on different floors of chain stores, and understand the relationship between the sales of stores in China and the area and floor.

3. Store location and location

The core problem of location and location is transportation, which can be solved by various forms such as through train. It is not only convenient for customers to shop, but also fully reflects our services and shortens the distance between chain stores and customers.

4. Hardware environment

We are a shopping mall, not a supermarket. We should create a good shopping environment so that customers can not only buy and leave, but also shop for leisure. The layout of the store, air conditioning, elevator, bathroom and other hardware environments determine the conditions of the store's access, light, rest and ventilation. Through the promotion of store standardization, we can optimize the hardware environment of stores and create a good shopping atmosphere, thus promoting the increase of people flow and purchase volume, and sorting out another obvious advantage besides price to promote sales.

5. Degree of competition

Man-made comparative advantages are getting better and better, and those that are not well done should be avoided and diluted. Competition is reflected in all aspects that affect the sales of chain stores. Every chain store manager should be aware of the following three points: (1) competitors in the same business circle; (2) Comparison and difference of these 10 factors that affect sales between us and our competitors; (3) The focus of our competition with our competitors. Promote your own advantages through comparative advantages, offset your opponent's advantages, attack your opponent's weaknesses, adopt differentiated marketing for your own shortcomings, foster strengths and avoid weaknesses, and finally make consumers form the impression that our company has obvious advantages in comparison and competition.

6. Advertising promotion:

Advertising is a conventional promotion method, including media promotion and terminal promotion. "The store itself is the best advertisement", and the store manager should improve the terminal packaging level. We must consider the proportion of advertising input and output, and find out the best publicity method with the least input through market analysis, competitor analysis and customer consumption habit analysis. Chain stores increase the intensity and density of publicity in shopping malls, and create a daily promotion atmosphere through shows, shows, gift stacks, light boxes, posters, giant and POP.

7. General categories and quantity of product brands

On the basis of fully analyzing the product structure of stores, through market research, under the condition of ensuring limited investment, the best-selling varieties are introduced appropriately to increase sales. Through the analysis and adjustment of unqualified brands, increase the sales volume of unit brands, increase the number of categories and brands, and promote the overall sales.

8. Terminal promotion ability

The comprehensive performance of chain store terminal promotion is the promotion ability of front-line sales staff, which can be subdivided into individual promotion ability, cabinet promotion ability, category promotion ability and whole store promotion ability. Through the training of optimizing the incentive system and system specification, the promotion ability of the terminal is continuously improved. Chain stores can improve the overall sales level of shopping malls by improving the per capita sales level and increasing the proportion of sales staff when the total number of employees remains unchanged. At the level of per capita sales, chain stores can improve their sales by reducing the pressure of sales staff on non-sales work, familiarizing themselves with sales operation norms and training sales staff in promotion skills. Increasing the proportion of salespeople can be achieved by reducing the proportion of non-salespeople and cultivating their sales ability. All employees are engaged in business: let every store employee, especially the logistics staff, promote sales, improve the ability of individual combat, pay attention to adjusting and improving the level of our sales staff, and pay attention to the transaction rate.

9. Service level

The basic methods of service construction and promotion: sincerity, Suning service and service are friends. From the customer's point of view, the core requirement is to improve service and analyze every link of customer shopping. Chain stores should avoid bad service problems, improve customer satisfaction rate and realize the promotion of service to sales. By analyzing and solving the reasons of return, we can avoid the occurrence of return and reduce the loss of instant sales. By analyzing the service complaint rate, we can improve the customer satisfaction rate, enhance the company brand and form added value.

10, price

The terminal should form such a slogan: sell more 10 yuan and earn more1000000 yuan. The price factor is the most sensitive factor affecting sales. Although the means of price reduction is effective in rapidly increasing sales volume, it is also the most profitable promotion means. It can be used, but it can't be used as a routine means. As the manager of a chain store, we should try our best to solve the problem by transforming the price factor into other factors, and realize the company's greater profits by raising the transaction price of each sale.

This 10 factor does not exist independently, and their influence on sales is overlapping. Chain stores should clear their thinking, make clear the quantitative relationship between various factors and results, and take the results of analysis as the basis for making work plans. As long as the chain stores persist and take effective measures according to this plan, we will definitely increase our sales in the end.