The official account of WeChat makes the article clear, neat, logical and easy to understand. Good typesetting itself brings a good experience to users. For enterprises: shaping brand image, improving product packaging, improving quality and work efficiency, for operators to complete tasks, for readers: improving reading experience, forming tacit understanding, improving grading rate, typesetting skills, determining standard templates, not changing casually, simple principles, not typesetting for typesetting, focusing on key points and restraining, otherwise. The article should follow the principles of "three unifications", "unification of main colors", "unification of styles" and "unification of sizes", the text color should not exceed three colors, the paragraph should be typeset, the first paragraph should not be blank, a single figure should write its own abstract, the typesetting should be close to and integrated, and the collected typesetting format should be focused on, with the emphasis on avoiding over-typesetting, through word segmentation, reasonable segmentation, highlighting key points and setting subtitles. Subtitles should be set more carefully, with multi-level subtitling, eye-catching typesetting, logic between subtitling, "text annotation", adding basic explanations, assisting reading, re-creating, adding comments, spitting, adding suggestive text annotations, and commenting in many places in the text, keeping the format uniform, following the principles of integrity and proximity, using celebrity photos, bringing their own traffic, and using photos of specific scenes to create a sense of the scene. Pictures and truth are helpful to the expression of words. Use pictures to attract people's attention, reduce reading pressure and ensure the usefulness of pictures. Remove the watermark and write a wonderful picture description, with pictures and blanks. The font and color of the picture description should be distinguished from the text, and the picture should not destroy the coherence and logic of the text. The pictures should be evenly distributed in the whole article as far as possible, and the overall and main colors should be unified. Uniform styles and sizes.