Haidilao can't represent hot pot, or Sichuan hot pot, just like Jiang Xiaobai can't represent liquor, but Haidilao is the most successful hot pot chain store, just like Jiang Xiaobai is the most successful liquor marketing advertiser. Haidilao sells the environment and services. For Chongqing people to eat hot pot, in fact, what they value is not the environment and service.

First of all, there is no demand in the market, and even if Haidilao enters Chongqing, it is likely to be in a mess. Chongqing is a hot pot city. Anyone who has been to Chongqing can see the three-step hot pot restaurants, and most of them are not chain stores, that is, roadside shops, that is, fly restaurants that Chongqing people love very much.

Haidilao, as we all know, focuses on service and dining experience. He is very similar to using the Japanese concept to cook China's catering, so why do you say that Haililao is actually more like a catering brand? However, hot pot itself is a unique food category, which is not particularly appropriate to be summarized by catering.

The hot pot in Chongqing is equivalent to a city culture. We can eat hot pot as usual, but Chengdu, which is also famous for its hot pot, can't. For Chongqing people, all meals should be delicious, that is, pay attention to taste. Haidilao hot pot can't be said to be unpalatable, but at least it doesn't conform to Chongqing people's pursuit of taste.

"It has always been said on the Internet that Haidilao doesn't open a shop in Chongqing because Haidilao is not spicy enough to meet the tastes of Chongqing people, but seeing the Chaoshan hot pot opened in Chongqing and the fat beef in western Shandong, it is untenable to say that Chongqing people can only accept spicy hot pot".