Text/Wang Xingao Yi Shi
Source: China Trade Union, Business Daily 20 10.02.08 B3 edition.
Second, the method of planning first and then moving the temple is used to calculate.
Introduction: Sun Tzu said, "Soldiers are a major event of the country. The place of life and death, the way of survival, must be observed "("grandson? Several articles "). For a country, war is the top priority of the country, which is related to the life and death of the army and the people and the country. It is impossible to observe, analyze and study carefully. For an enterprise, strategic deployment is the soul of the enterprise, the main shaft leading the future development of the enterprise, and plays a vital role in cultivating and driving the development of the enterprise. Sun Tzu's Art of War said: "Make a decision before you act, and Zhi Zhi will gain something." The decision-making of an enterprise is like fighting with troops, so you must think twice before you act, so as to "win without fighting".
Cai Hongzhu, Chairman of Daohuaxiang Group, and Cai Kaiyun, General Manager, made Daohuaxiang successfully enter the ranks of well-known trademarks in China, ranking among the top 500 most valuable brands in China, with a brand value of 5.589 billion yuan, and ranking among the top 3 China Liquor 10. And discuss the enterprise's 10 billion strategy, integrate strategic deployment with market planning, and in three to five years, make the enterprise's output value reach10 billion yuan, and drive10 million farmers to get rich. It can be said that Daohuaxiang Chua's "strategy and tactics" is a "temple calculation" drama of "seeking for people, things and heaven and earth".
First, "set" the brand by quality, and occupy the world (market) by "latecomer"
Book of rites? "The Doctrine of the Mean" says: "Everything is established in advance, and it is abolished if it is not foreseen." With a systematic way of thinking, fully understand the process and procedure of the problem, find the lever point to give full play to creativity, work out a solution after careful planning, and then implement it quickly. This is the "plan before you move" in Sun Tzu's Art of War.
"Hard-working people get what they want, and three thousand family members can swallow Wu; Where there is a will, there is a way, and 102 Qin Guan will eventually be Chu. " Gou Jian, the King of Yue, lived together for ten years, learned lessons for ten years, devoted himself to military affairs for twenty years, and never forgot to take revenge. He tried his best to defeat the enemy for twenty-three years and finally defeated Fu Cha, the king of Wu.
In fact, Cai Mao is more energetic and indomitable than Gou Jian.
Cai's "plot" has the magnificent momentum of "grinding a sword for ten years, but the frost blade has never tried"
From the early days of the factory to the present, Cai Hongzhu "decided" to brew Daoxiang wine which is "clear and transparent, full of cellar fragrance, mellow and sweet, harmonious and refreshing, and has a long aftertaste" with the words "water, materials, cellar, machine, method and art":
The geographical environment where Daohuaxiang is located, the natural "longan" spring water used for wine making, is a unique judge spring endowed by nature. Appraised by experts from the Ministry of Health and the Ministry of Geology and Mineral Resources, its spring water is rich in trace elements beneficial to human body, such as strontium, calcium and zinc, and its water quality has a balanced pH value. It is a rare high-quality water source in the brewing industry, and it is also a combination of nature and fine wine.
Daohuaxiang wine takes high-quality red sorghum, wheat, rice, glutinous rice and corn as raw materials. These raw materials have been specially cultivated and carefully selected by famous winemakers. Only top-grade grain with strong plants, high grade and just right maturity can reach the standard. The selected raw grain is full of particles and bright in color, which fully accumulates the essence of nature and is a rare first-class raw material for liquor brewing. This is also the basis of all excellent wines. Daohuaxiang series liquor absorbed the advantages of various grains and formed its own characteristics. Taking red sorghum as an example, it is necessary to peel off the shell and thin skin of sorghum grains with a threshing machine first, because the tannins contained in the thin skin are easy to produce astringent taste, which affects the taste of liquor. Among the five grains, red sorghum produces strong liquor, rice produces pure liquor, glutinous rice produces alcoholic liquor, wheat produces strong liquor and corn produces sweet liquor, so it can meet the various taste needs of the public;
"A thousand years of mud, a thousand years of rotten." Good wine has a good wine cellar. The pits of Daohuaxiang are all made of clay, with 20 cm thick pit mud around and at the bottom. Each batch of raw materials has to undergo pit fermentation for 70 days to 140 days, and through repeated rotation growth, it becomes a hotbed for breeding fine wine. These different grains produce different trace aromatic components through microbial fermentation and biochemical action in a century-old cellar, giving wine different flavor characteristics. The unique style of Mi-xiang wine is formed by natural "innate sufficiency", rich trace components, comprehensive aroma and scientific raw material ratio, which is unmatched by any single grain-brewed wine, and it is the truth that Sun Tzu said that "the disadvantage is already there, and it must be used". Some people can't help but ask, Daohuaxiang has only started for more than 20 years, where did it come from so much "Millennium mud"? At the beginning of the business, Cai Hongzhu, the chairman of Daohuaxiang, went out to 50 yuan to buy a catty of mud and spent 65,438+10,000 yuan to buy a truck full of mud. At the beginning, the cost of pit and pond alone reached several million yuan, which was impossible for ordinary people, but Cai's far-sighted "plan" laid a solid foundation for the present and even the future. Now, these pit mud is the greatest wealth of Mi Xiang, and it is also the basis of quality assurance of Mi Xiang brand. These unique flora with esterification function formed by pit and pit mud have become the most unique mother of Daoxiang. When Mr. Zhou Henggang, a master of China liquor, visited Daoxiang before his death, he deliberately took out pit mud from the pit, pinched it, observed its color and smelled its fragrance, and gave such an evaluation: "There are too few such good pit mud. With it, you can't worry about making good wine ";
After more than 20 years' practice and exploration, Cai's unique technology of "layered start-up, layered distillation, sorting wine according to quantity and quality, and grading bad" is completely different from the one-time start-up, stepless mixed product and mixed distillation of most liquor production enterprises in China, but the effect is much better. This is Cai's koji-making technology of Daoxiang wine-the core of wine quality formation. This process is called "the method of choosing the best among the best" by experts in the industry. Therefore, no matter whether it is a high-alcohol liquor market or a low-alcohol liquor market, Daohuaxiang can achieve people without me, people with me new, people with new skills, and always play a game of chess to seize the commanding heights of the market first;
Rice flower fragrance takes "longan" high-quality spring water and is made of wannian distiller's grains. It is fermented by rare Millennium pit mud and unique adobe koji-making room. Through "selecting the best from the best", we hoard and absorb the essence of the five grains. The produced rice-scented fine wine naturally floats in the world, and its quality has a long-standing reputation. Eight mid-to high-end products, such as Mi Xiang 52-degree clean sample, 52-degree new century classic, 42-degree vitality, 42-degree treasure 1 No.,38-degree square box treasure and 42-degree 38-degree 33-degree Huang Jinbao No.2, have been strictly examined by the China Green Food Development Center of the Ministry of Agriculture, and have been recognized as Grade A products of green food, and obtained the right to use the trademark of green food. As early as July 2006, Daohuaxiang 38-degree Treasures 1 No.,33-degree Treasures No.2, 43-degree Green Marshal, 45-degree Banquet Wine and other 12 products have successfully obtained the A-level certification of green food and been allowed to use the trademark for three years. After the product structure adjustment in 2009, Daohuaxiang successfully extended 8 products, and declared 8 products including pure sample wine. The successful promotion and declaration of 16 products indicates that Daohuaxiang has taken a new step in creating green and healthy food.
The core of Cai's business philosophy is to regard product quality as the lifeline of the enterprise and establish the quality policy of "ensuring product quality, pursuing industry leadership, ensuring customer satisfaction and protecting well-known trademarks forever"; Absorb more liquor professionals, introduce advanced production facilities and adopt first-class testing equipment to improve product quality; Using the ISO quality environmental food safety management system, we will strictly control the raw material procurement, base wine brewing, semi-finished wine blending, product packaging before leaving the factory, and strive to create green food, safe food and safe food.
This series of business ethics "strategizing" is precisely the embodiment of Cai's application of Sun Tzu's Art of War to "fix" the brand with quality and lead the world (market) with a "backward" position.
"Planning" has consolidated the solid foundation of liquor quality and brand. Cai Bufan's "planning first and then moving" has made today's Daohuaxiang Group stronger and weaker.
The achievements of the "post-movement" are more prominent:
The first leading industry is constantly upgrading.
★ Automatic control system for the production of 250,000 tons of liquor in Daohuaxiang liquor industry
The coal blending control system has been upgraded from medium-large to super-large, with an annual coal blending capacity of more than 250,000 tons and a daily coal blending capacity of more than 1.700 tons in peak season. The communication, control software, control system structure, engineer station, filter operation station and base wine operation station were upgraded. Add 7 wine tanks 1 set, 5 filter units, 3 pump rooms, automatic weighing system1set, and wine warehouse management system.
Features: reliable and advanced Profibus field bus technology and Ethernet technology are adopted; Real-time dynamic flow display, powerful function and simple operation interface; Provide complete management function, data report, alarm function and other various protection functions; The wine storehouse is managed by computer; Few people are on duty, and the production process is fully automatic.
★ Daohuaxiang 10,000-ton wine cave project
Construction started in June 2009 and is expected to be completed in June 20 1 1. Cave excavation is adopted at the foot of Longfeng Mountain behind Daohuaxiang Factory. The main channel is 576 meters long, and 16 wine storage caves are built along the main channel; Construction of a standardized adobe koji-making workshop covering an area of 60 mu at the mouth of Tibetan wine cave.
Features: the temperature in the cave is constant all the year round, and the stored base wine is naturally aged, making the wine more mellow and soft.
★ Guangongfang Liquor Industry Phase III Project
Construction of 2 160 1㎡ joint production workshop, 8,664.6 ㎡ material warehouse and 1.8 million tons wine storage tank area; Eight filling production lines and 12 packaging production lines were added.
Features: This project is an important part of "Guangongfang 100-mu 10,000-ton base wine project"; After it is put into production, Guangongfang can add100000 pieces of commercial wine every year, with an annual output value of1000000 yuan; Intelligent production control system; Quality monitoring of more than 70 key points.
★ Yichang Hongda Liquor Co., Ltd.
Construction started in August 2009 and is expected to be put into production in April 20 10; The company is located in Longquan Town, Yichang City, covering an area of about 23,929 square meters. The design scale is 5000 tons of Luzhou-flavor liquor per year; After the production, the annual sales income is 654.38+0.2 billion yuan, and the annual profit and tax is 30 million yuan.
Features: Building crane system and changing it to semi-mechanized operation can reduce the staff in brewing section by 30%; Changing the traditional open steamed grain into low-pressure closed steamed grain can reduce coal consumption by 30%.
★ Chongqing Daohuaxiang Liquor Co., Ltd.
In July, 2009, Daohuaxiang Group and Fuling District Government of Chongqing signed an investment framework agreement for liquor production base project. At present, preparations are under way and a press conference will be held in the near future. The company is located in Fuling industrial park, building a liquor base; It covers an area of about 300 mu with a total investment of 500 million yuan; After the production, the annual output value is 2 billion yuan, the annual profit and tax is 200 million yuan, and the employment is 1 10,000 people.
Rapid agglomeration of the second advantageous industries
★ Three Gorges Technology Packaging Industrial Park
The foundation stone was laid on June 1 2009, and it is expected to be fully completed by the end of July 20 10. The project is located in Longquan Town, Yichang City, covering an area of 500 mu; Five sections: administrative office, technology research and development, manufacturing, modern logistics and comprehensive services; After it is completed and put into operation, it can create an annual output value of 3 billion yuan and a profit and tax of 300 million yuan; It can provide about 3,000 jobs.
Features: National production and marketing integrated large-scale comprehensive packaging industrial base; Daohuaxiang Group develops agricultural circular economy and builds an important sector of "10 billion" industrial cluster; It has played an important role in promoting local economic development and transferring rural surplus labor.
★ Yichang Sanxia Logistics Park
Yichang Three Gorges Logistics Park Co., Ltd. was registered in August 2009 and is expected to be completed on 20 12. The project is located in the newly-built yichang east railway station; It covers an area of about 1 160 mu, with a total investment of1500 million yuan. It will be implemented in three phases: the first phase will build a cold chain logistics center and a bulk material trading center, the second phase will build a storage and transportation center, and the third phase will build a bonded logistics park; Seven functional areas: goods distribution, goods transfer, distribution, distribution and processing, port, logistics information service and commodity display.
Features: large modern logistics base; Integrate the existing logistics resources in Yichang to reduce the logistics cost of enterprises.
Third, emerging industries are booming.
★ Xinqiao Food Industrial Park
Construction started on June 5438+February 2009 10. It is estimated that the first phase of the project will be put into production in September 20 10, and all the planning will be completed in 20 12. Develop a 10,000-ton spicy vegetable deep processing project; The planned total investment is 654.38+48 million yuan; 16 new production line for freeze-drying, extraction and sub-packaging; Construction of 20,000 mu of high-standard aromatic vegetable base; Production of "Temiao" brand series of spices, mainly exported to the European Union; After put into production, the annual sales income can be 500 million yuan, the annual export earnings can be 10 million dollars, and the annual profit and tax can be 50 million yuan.
Features: natural spicy condiment production base; Introduce domestic advanced vacuum freeze-drying and hot air drying dehydration vegetable production lines; Adopt the industrialization mode of "company+association+farmer"; An important part of the circular economy construction of Daoxiang agricultural industrialization will strongly promote Wufeng County to get rid of poverty and run towards a well-off society.
★ Ningqing Tea Deep Processing Technology Development Project
It was developed in June 2009, and Ningqing tea was listed in May 2009. Daohuaxiang Green Food Co., Ltd. and Hubei Provincial Key Laboratory of Natural Products Research and Utilization of Three Gorges University jointly developed; The first phase of the project produces canned concentrated tea under the existing conditions, with an annual production scale of 1 10,000 tons.
Features: seven-step tea extraction method, one selection, two soaking, three extraction, four filtration, five elimination, six purification and seven inspection; Selected leaves of begonia in Hubei; 12 1℃ instant high temperature sterilization; Ultra-precision separation and filtration; Seamless authoritative testing throughout the process; Clear and mellow, elegant and refreshing.
Fourth, other industries are changing with each passing day.
Energy-saving technical transformation project of Limin Biochemical Company
From June 5438+0 to February 1 in 2009, coal-fired industrial boilers, frequency conversion of electrical equipment, energy saving of lighting system and equipment transformation in brewing industry were reformed, and the annual energy-saving benefit was equivalent to about 6.5438+0.7 million tons of standard coal.
At the same time, 1000KW biogas power generation project will be built: the latest upflow solid anaerobic digester USR method will be adopted, and the daily biogas production will reach 15000 m3, which can drive two 500KW cogeneration pure biogas internal combustion engine generator sets to generate electricity.
Extension of the second phase project of Hongye Ceramics Company
The construction of 75m-long gas roller kiln and its supporting production line started in June 2008 at 5438+ 10, and was put into operation in June 2009 at 5438+ 10, with an annual increase of 50,000 ceramic bottles150, and more than 200 new jobs.
Ten thousand pigs breeding project
Construction started in March 2008, and passed the acceptance of provincial experts in June 2009. The project covers a total area of 85 mu, mainly producing high-quality "Du Changda" ternary commercial pigs. It can sell high-quality commercial fat pigs 10000 pigs a year, which can provide excellent pig breeds and convenient epidemic prevention breeding technology for local pig breeding, and effectively drive the surrounding pig farmers to carry out standardized breeding.
Yichang Times Shopping Plaza
In August 2008, Daohuaxiang took over the operation of Yichang Times Shopping Plaza with an investment of 30 million yuan. Renovation and upgrading began in May 2009, and it opened in June 65438+1October 65438+June. There are 6 floors in the shopping plaza, with 2 sightseeing elevators, 10 escalator and 2 freight elevators. It is a large fashion leisure shopping center integrating supermarkets, department stores and food.
Changyang new city
Shanda started construction on June 5438+February 65438+August 2009. The project is located in Longzhouping, Changyang County, with a total investment of 654.38 billion yuan and a construction area of 480,000 square meters. It is a multi-functional compound new area integrating business, hotel, leisure, conference, fitness, residence and school, and will become the largest comprehensive commercial and residential tourist new city in Changyang within five years.
Second, the method of calculating the market recovery of temples
The essence of "temple calculation" in Sun Tzu's Art of War is what Laozi once said: "Everything is difficult and easy; The world's major events must be in the details. " Think big and start small.
"The Art of War" said: "Soldiers are cunning." Sun Tzu's paradox contains moral premise and moral connotation. It is a grand strategic art that dialectically grasps the relationship between reality and reality and cannot be simply applied to commercial activities. You must be proficient in order to be handy. Cai's "temple calculation" is based on moral premise and moral connotation, and its thinking characteristics are more in line with the market.
The example of Japanese cars entering the American market is well known. The United States took the lead, and Japanese cars chose to cut in at a certain point, so he lost no time in launching fuel-efficient cars in the 1970 s when gasoline soared and entered the automobile kingdom in one fell swoop. This is a classic example of applying the temple calculation method.
History is so similar. Cai used the "temple algorithm" to recover odd chess in Hubei sales market, which has both similar examples of Japanese cars entering the American market and its great development.
10 years ago, when the fragrance of rice and flowers swept across the markets in Jiangsu and Zhejiang provinces, the Hubei market fell quickly and completely inadvertently. The fall of the portal market cannot be described as "painful". During this period, Daohuaxiang had to give up all Hubei markets except Yichang. The cruel law of liquor market is this: it is easy to lose a market, and it may take dozens of times of efforts to reopen the situation, regain the market, or even lose everything. From the analysis of Hubei market at that time, Zhijiang and Bai Yunbian became the market leaders in this province, but Daohuaxiang, one of the key liquor brands in Hubei, was in a slump. Due to various reasons, the market launch of Daohuaxiang still encountered considerable resistance, especially when a brand was restarted in the original market, it was difficult to arouse the buying enthusiasm of merchants and consumers again. Moreover, Zhijiang has been deeply rooted in the middle and low-grade market, and Bai Yunbian occupies a dominant position in the middle and high-grade market. From this painful experience, Cai Hongzhu decided to find another way to recapture the Hubei market.
At the end of 200 1, Cai Hongzhu made an unprecedented decision. He merged the Guan Gong winery in Dangyang as a whole and renamed "Guan Gong Liquor" as "Guan Gong Fang Liquor". He is determined to take Guan Gong liquor as a ready-made sword of Daohuaxiang Group, keep pace with Daohuaxiang and compete for the market.
There are two deep-seated reasons for the acquirer: First, as a liquor enterprise with such fierce market competition, it is impossible to accurately grasp the market operation and policy direction. If you don't make mistakes, you will make similar mistakes again, and Daohuaxiang will face the same fate as Qin Chi. If the two brands support each other, they can complement each other and develop together; Second, instead of letting Daohuaxiang strive for the Hubei market again, it is better to re-develop the Hubei market with the new brand Guangongfang as a small breakthrough. Guangongfang brand has been completed in Hubei, which can integrate market resources and help Daohuaxiang return to Hubei market.
After Cai Hongzhu's "temple calculation", he thinks that the development of public housing enterprises must consider two things: one is the strategic direction, and the other is the core concept. The strategic direction of Guangongfang should focus on producing high-quality products, regional marketing, radiating the network from point to area, constantly adjusting the product structure to make it more reasonable, working hard on the internal quality and appearance design of products, and developing high, medium and low-grade products suitable for different markets and different consumption levels to meet the needs of consumers. In brand management, we should strictly implement "unified product development, unified image planning and unified advertising", further extend the brand image of Guan Gongfang in the eyes of consumers, and strive to enhance the brand image.
In this case, Fang, which has a certain Hubei cultural background, has been injected with new blood, and naturally becomes an important pawn in the development strategy of Daohuaxiang Group. As a pioneer in breaking through the Hubei market, Fang took on more responsibility for cleaning up the black market under the Daoxiang lamp.
Objectively speaking, Zhijiang and Bai Yunbian have great advantages in almost every city in Hubei, and the Yellow Crane Tower is also rising rapidly in Wuhan and other places. At first Fang was just a nobody, but after development, Fang has become a force to be reckoned with. What is the secret? Cai's view of market competition: take "harmony" as the highest realm, replace "strangeness" with "righteousness", put honesty first and service first.
Product innovation. After adding Daohuaxiang, Guangongfang carried out product innovation according to market demand, starting with details. First of all, the brand culture has been deeply excavated, and the Guan Gong culture has been recognized by the market. Secondly, packaging and Guan Gong culture are organically combined. Even the Fang Family Banquet, a middle-and-low-grade product of more than ten yuan, has a cultural flavor in the design of wine bottles and outer packaging. According to the survey, many consumers are interested in each other's exquisite packaging. At the same time, the stability and improvement of party quality is indeed recognized. It is understood that the same product with the same batch number on different dates and each product with different batch numbers on the same date must be sampled more than twice, so as to prevent unqualified raw materials from entering the production line and unqualified products from entering the market. In 2009, the qualified rate of Guangongfang wine products reached 100%, and the quality accident was zero.
Guangongfang mainly promotes three products: Guangongfang Boutique with retail price of 38 yuan/bottle, Guangongfang Boutique with retail price of 18 yuan/bottle and Guangongfang Family Banquet with retail price of 12 yuan/bottle. Among them, the fine products of Fang occupy an important position in marketing and are the key products for Fang to enter the hotel channel. In the market, the mainstream price of Zhijiang is below 20 yuan, and that of Bai Yunbian is above 50 yuan. Strong products are not obvious in the market with considerable sales volume in 30 yuan. Guangongfang Boutique just takes this opportunity to make a strong attack. After this product was put on the market, it naturally promoted the refining of middle and low-end parties and the sales of family banquets.
Breakthrough from b and c hotels. In the early stage, Guangongfang mainly chose B and C hotels to operate. On the one hand, it is because of the demand of mainstream price positioning; on the other hand, this kind of hotel not only sells a lot, but also performs well in Bai Yunbian (the strongest A-class hotel in Bai Yunbian). Guan Yue, manager of Xiaogan Qingyuan Sugar & Liquor Co., Ltd., thinks that among the B-and C-class hotels, Zhijiang wine has a low grade and Bai Yunbian wine has a high grade. 30 ~ 40 yuan's public housing just meets the requirements of consumers. This is also an important reason why Fang can start smoothly in the hotel.
Strong promotion. In the process of market start-up, vigorous promotion is also a great weapon for Fang. The dealer said that Fang's bottle opening fee is always higher than others. For example, if someone gives 10 yuan, give 15 yuan, and it will rise to 20. Such preferential policies can certainly be supported by waiters. Secondly, promotional activities such as scratch cards and prizes for consumers are also frequent. Some dealers believe that it is not difficult to understand that with the strong financial strength of Daohuaxiang, the promotion is so strong. At the same time, TV, outdoor and newspaper advertisements have also effectively expanded Fang's influence.
Besides, Fang has done a good job in maintaining existing customers. For example, it has made great efforts in personnel investment, and there are more than 70 salesmen and promoters in Xiaogan alone. Some dealers also reported that Fang gave dealers a high rebate, which greatly improved their enthusiasm. This is actually the "Golden Net Project" marketing model adopted by Fang, which serves the second batch of merchants, second batch, small supermarkets, large grocery stores and other subordinate sales networks under the first-class dealers. Through effective management and service, they have become the backbone of promoting the sales of public housing.
The survey shows that in Yichang, large outdoor billboards, city light boxes and bus body advertisements can be seen everywhere in stations, docks and expressway. Shopping malls, bags and Yi Labao are also vigorously promoting "drinking Guan Gong Fang wine and making honest friends"; In Jingmen market, the marketing activities of drinking Guan Gong to visit the Three Gorges and Zhangjiajie are also under way.
For Fang, since 2003, after three years of development, Fang has made great achievements in Yichang, Xiaogan, Jingzhou, Tianmen and Qianjiang. If it was a point in Hubei a few years ago, it has now formed a vast area. Since the acquisition and reorganization, under the grim situation that the liquor industry as a whole has fallen into a low tide, Guangongfang liquor industry has maintained a strong growth momentum, which has doubled several times a year. As of June 65438+February 3, 20091,the sales revenue of Guan public housing reached 702 million yuan, up 55.32% year-on-year. From the establishment of the factory in 2002 to 2009, the sales revenue exceeded 700 million yuan, and Guangongfang maintained a high-speed growth in sales revenue for eight consecutive years, creating a unique "speed of Guangongfang" in the industry. Almost all the sales come from Hubei province. In the case of poor performance of most markets in Hubei, the rapid rise of Guangongfang has become a classic example of Cai's "temple algorithm".
Sun Tzu pointed out: "If the husband defeats the enemy without fighting, and the temple is the winner, it will pass." If the temple didn't win before the war, it would be too little. Win more and win less. By analyzing subjective and objective conditions and seeking truth from facts, Cai formulated a "temple calculation" marketing strategy that conforms to the laws of Hubei market, and regained and further expanded the Hubei market with Guan Gongfang as a breakthrough.
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Do great things, create great things, seek the country, and plan for the world, such as fighting. It is Cai Hongzhu's wisdom that "strategy is better than pre-war" that leads to the strategic deployment of "conquering the enemy without fighting", and it is the principle that "great events in the world must be done in detail" that leads to the intangible big move of "winning a million divisions with one plan".
After several ups and downs, we will create greater glories. The accumulation on weekdays makes Cai know the evolution of the whole industry like the back of his hand. When the strategy kicked off, he was already in the bag and had wisdom in his heart. Nowadays, Hubei liquor, represented by Daohuaxiang, is invincible in the national liquor market, writing an epic of liquor culture in the new famous liquor era.