You really can't make money, and the reasons are actually very complicated.

Some time ago, Mi Xue Bing Cheng was very popular on various short video platforms, and that divine comedy became a household name overnight. The lyrics of "You love me, I love you, Mi Xue Bing Cheng is sweet" are also quite rhyming, which makes Mi Xue Bing Cheng well known to people, from ninety-nine to children, and has never been drunk or heard.

Different from many beverage brands, the price of Mi Xue Bing Cheng was very touching from the beginning. I first drank it about five years ago, when a cup of milk tea was 4 yuan, but at that time, it was at least 8-11 yuan in other people's homes. Although Mi Xue Bing Cheng has also increased now, it is still a people-friendly price in the beverage industry. Personally, I think it is ok, so my most intuitive feeling is that compared with other beverage companies,

as the saying goes, all evils are not business.

If you don't make money, I'm afraid merchants won't choose to do this business, especially drinks are a necessity for people every day. About ten years ago, self-made brewed drinks were the leading brothers, but now, because they are not as convenient as tea shops, few people will buy their own milk tea powder brewed drinks. After all, although milk tea powder is cheap, it is not convenient to brew them outdoors.

In recent years, the form of joining has become more and more common, and merchants also want to gain a foothold in the saturated industry. Here, we have to mention the difference between joining and chain. Let's talk about it in an easy-to-understand way: chain means that the boss opens his own branch, is responsible for his own profits and losses, and the store is full of shop assistants hired by him, and the ingredients are distributed by the head office. Joining is that the boss is the shopkeeper of cutting hands. You can open his brand store after paying the joining fee, and the ingredients are provided to you on time (for money). The boss is both convenient and insurance.

So, in this way, few brands will not make money. As franchisees, they need to pay all kinds of fees. If they are lucky, have a good eye, have a great location, have a lot of people and sell well, then they will really make money. What if they are unlucky and have no brains?

My aunt runs a small wholesale shop for cold drinks. Before last year, she was the only one in the whole community who was wholesaling popsicles and ice cream, and other shops only had a small amount of retail sales. But this summer, her troubles came as scheduled, and the community group bought a whole box of popsicles, which reduced the passenger flow. As a result, someone nearby started the wholesale of popsicles like her, which directly made her shop unsustainable.

From this story, we can realize that the first difficulty for these franchisees is industry competition. Not to mention much, there are at least 21 brands of milk tea in my city, which can be walked through in less than 1 hours. I have visited more than 51 milk tea shops from beginning to end, including those with the same brand. Right under the office building of our company is a bustling commercial street. One brand of milk tea shop has opened five branches in less than 511 meters.

If the number of shops is not the only factor, I think the epidemic will also have a certain impact, because the epidemic and the catering industry are not easy to do, not to mention the cold drink industry will also be affected. I was in a new first-tier city, and I saw a set meal for four people rolled up to only 32.9 yuan when I was brushing a short video. I also took it, which really didn't give others food!

As a tea shop, how can consumers who are used to spikes, group purchases and special prices pay the bill without some activities? Since the cost of ingredients has been fixed, isn't the difference in activities to be paid by franchisees? Why do you want to open a franchise store when you are so unprofitable? Isn't it sweet to have a bank with hundreds of thousands of deposits to buy a financial management?

to sum up, there are several points that have caused some franchisees to lose money: industry saturation. The involution is serious. High cost.

In fact, this kind of thing is no longer a case. A very popular convenience store downstairs in our house once broadcasted an advertisement for an initial fee of 211,111 yuan. Two shops opened in front of the community within half a year, but now none of them have survived.

Shops like this really abound, and there are too many vegetable supermarkets and restaurants. I believe that every franchisee should think carefully before choosing to join, so now more and more people will choose to leave in time to avoid serious losses. I believe that this wave of involution has passed, and the catering industry can slowly get on the right track. I hope that every hardworking catering person can get the due reward. Come on!