I. Training objectives, basic requirements and professional direction
Training objectives: to meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically in an all-round way, master the basic theory of this discipline, have professional and directional design knowledge, have strong practical ability and practical work ability, have positive innovation ability and excellent quality, be competent in creative design, organizational planning and technical production in product development and design, and be able to adapt to technological progress and changes in social needs.
Basic requirements:
1. Have good moral and cultural accomplishment and teamwork spirit;
2. Have certain writing ability and innovative consciousness;
3. Have a solid theoretical foundation and strong self-study ability;
4. Through the basic training of modeling and the study of design history; Master basic aesthetic knowledge and form high-grade aesthetic appreciation ability;
5. Through the study, experiment and training of professional courses in various stages, master the comprehensive technologies such as hand-drawing, hand-making, process materials and computer-aided design required by this major;
6. Through the comprehensive training of thinking, practice and training, I have excellent comprehensive qualities such as rigor, seriousness, meticulousness and activity, and have the professional ability to organize personal learning tasks and design projects.
7. Through the actual understanding and design in Industry-University-Research, master the systematic methods of market research, analysis and design positioning, be familiar with the requirements of the industry for designers, and have strong employment competitiveness.
Professional direction: home product design direction, commercial product design direction
Second, the main disciplines and professional courses
Main subject: industrial design.
Professional main courses:
Introduction to design, history of industrial design, ergonomics, mechanical and structural design, engineering drawing, model making, design sketch, basic composition of design, design color, innovative design of product concept (1), product form design analysis (1), product modeling design (2), product system design (2), product modeling materials and technology (2)
Third, the direction of employment
Can be engaged in product modeling, structure, materials, functions, production management, marketing, product display, market research and analysis in industrial product manufacturing enterprises, sales enterprises, industrial product design institutions, R&D institutions and industrial product production management departments.
Fourth, the academic system: four years
Verb (abbreviation of verb) graduation qualification standard
1. Moral education training requirements: love the motherland, love life, be reasonable, be honest, abide by the law, be United and friendly, and be willing to contribute.
2. According to the requirements of the teaching plan of each major, the minimum graduation credits should reach 166 credits.
An intransitive verb confers a degree.
This major awards a bachelor's degree in engineering. Art design
I. Training objectives, basic requirements and professional direction
Training objectives: to meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically in an all-round way, master the basic theory of this discipline, have professional and directional design knowledge, have strong practical ability and practical work ability, have positive innovation ability and excellent quality, and be competent in creative design, organizational planning and technical production in communication, exhibition, brand, film and television multimedia, environmental art design and other industries to adapt to technological progress and changes in social needs.
Basic requirements:
1. Have good moral and cultural accomplishment and teamwork spirit;
2. Have certain writing ability and innovative consciousness;
3. Have a solid theoretical foundation and strong self-study ability;
4. Through the basic training of modeling and the study of design history; Master basic aesthetic knowledge and form high-grade aesthetic appreciation ability;
5. Through the study, experiment and training of professional courses in various stages, master the comprehensive technologies such as hand-drawing, hand-making, process materials and computer-aided design required by this major;
6. Through the comprehensive training of thinking, practice and training, I have excellent comprehensive qualities such as rigor, seriousness, meticulousness and activity, and have the professional ability to organize personal learning tasks and design projects.
7. Through the actual understanding and design in Industry-University-Research, master the systematic methods of market research, analysis and design positioning, be familiar with the requirements of the industry for designers, and have strong employment competitiveness.
Professional direction: brand planning design direction, environmental art design direction, visual creative design direction, digital media design direction, display design direction.
Second, the main disciplines and professional courses
Main subject: art design
Main courses
Introduction to design, design sketch, design color, form composition, graphic creativity, layout design, introduction to intellectual property (1), marketing (1), public relations (1), corporate culture (1), media planning and advertising design (65438). Commercial space planning and design (2), exhibition design and model making (2), landscape design (2), brand and project planning and management (3), commercial printed matter design (3) and packaging design (3), commercial multimedia design (4), role and scene design (4), camera and image editing design (4), digital media display design (4)
Third, the direction of employment
Can be engaged in design, planning, marketing, management, display, cultural creativity and related vocational training in media, advertising, film and television, cultural and creative project planning, brand planning companies, cultural communication companies, product marketing companies and other enterprises and institutions; Engaged in design, planning, construction and management in urban planning departments, indoor and outdoor design and decoration companies, urban gardens, tourism, cultural heritage protection and related vocational training.
Fourth, the academic system: four years
Verb (abbreviation of verb) graduation qualification standard
1. Moral education training requirements: love the motherland, love life, be reasonable, be honest, abide by the law, be United and friendly, and be willing to contribute.
2. According to the requirements of the teaching plan of each major, the minimum graduation credits should reach 166 credits.
An intransitive verb confers a degree.
This major confers a bachelor of arts degree. Interior design and technical education
I. Training objectives, basic requirements and professional direction
Training objectives: to meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically in an all-round way, master the basic theory of this subject, have design knowledge of this major and direction, have strong practical ability and practical work ability, have positive innovation ability and excellent quality, and be competent in creative design, organizational planning and technical production in industries such as arts and crafts, commercial illustration animation, handicraft vocational education, etc., and adapt to technological progress and changes in social needs.
Basic requirements:
1. Have good moral and cultural accomplishment and teamwork spirit;
2. Have certain writing ability and innovative consciousness;
3. Have a solid theoretical foundation and strong self-study ability;
4. Through the basic training of modeling and the study of design history; Master basic aesthetic knowledge and form high-grade aesthetic appreciation ability;
5. Through the study, experiment and training of professional courses in various stages, master the comprehensive technologies such as hand-drawing, hand-making, process materials and computer-aided design required by this major;
6. Through the comprehensive training of thinking, practice and training, I have excellent comprehensive qualities such as rigor, seriousness, meticulousness and activity, and have the professional ability to organize personal learning tasks and design projects.
7. Through the actual understanding and design in Industry-University-Research, master the systematic methods of market research, analysis and design positioning, be familiar with the requirements of the industry for designers, and have strong employment competitiveness.
Professional direction: decorative plastic arts, arts and crafts education.
Second, the main disciplines and professional courses
Main subjects: decorative design and technical education.
Professional main courses:
China design history, design introduction, design sketch, design color, morphology, decorative painting performance techniques, illustration performance techniques (1), packaging and decoration design (1), decorative sculpture (1), ceramic design and production (2), China lacquer art (2), wood art design and production.
Third, the employment direction:
Can be engaged in design, technical research, art teaching and other work in various professional design companies, arts and crafts design and production companies, environmental art decoration materials and accessories production enterprises, advertising media companies, enterprises and institutions associated with the illustration and animation industry, secondary vocational and technical schools, primary and secondary schools.
Fourth, the academic system: four years
Verb (abbreviation of verb) graduation qualification standard
1. Moral education training requirements: love the motherland, love life, be reasonable, be honest, abide by the law, be United and friendly, and be willing to contribute.
2. According to the requirements of the teaching plan of each major, the minimum graduation credits should reach 166 credits.
An intransitive verb confers a degree.
This major awards a bachelor's degree in education. Fashion design and engineering
I. Training objectives, basic requirements and professional direction
Training objectives: to meet the needs of socialist modernization, develop morally, intellectually, physically and aesthetically in an all-round way, master the basic theory of this discipline, have professional and directional design knowledge, have strong practical ability and practical work ability, have positive innovation ability and excellent quality, and be competent in creative design, organizational planning and technical production in clothing design, production and sales industries, so as to adapt to technological progress and changes in social needs.
Basic requirements:
1. Have good moral and cultural accomplishment and teamwork spirit;
2. Have certain writing ability and innovative consciousness;
3. Have a solid theoretical foundation and strong self-study ability;
4. Through the basic training of modeling and the study of design history; Master basic aesthetic knowledge and form high-grade aesthetic appreciation ability;
5. Through the study, experiment and training of professional courses in various stages, master the comprehensive technologies such as hand-drawing, hand-making, process materials and computer-aided design required by this major;
6. Through the comprehensive training of thinking, practice and training, I have excellent comprehensive qualities such as rigor, seriousness, meticulousness and activity, and have the professional ability to organize personal learning tasks and design projects.
7. Through the actual understanding and design in Industry-University-Research, master the systematic methods of market research, analysis and design positioning, be familiar with the requirements of the industry for designers, and have strong employment competitiveness.
Professional direction: clothing art design direction, clothing engineering direction.
Second, the main disciplines and professional courses
Main subjects: fashion design and engineering
Professional main courses:
Design sketch, form composition, color principle and sketch, clothing design foundation, clothing structure design, clothing technology foundation, clothing management (1), clothing accessories design (1), makeup modeling design (1), clothing performance director (1), clothing structure and plate making (.
Third, the direction of employment
This major is aimed at the clothing industry chain structure in China, especially in Guangdong, Hong Kong and Macao. After graduation, students can engage in professional work such as clothing design, image design, plate making, clothing technology, clothing production management, marketing, clothing theory research, exhibition publicity and comments in clothing production and sales enterprises, clothing scientific research units, clothing professional education departments and clothing industry management departments.
Fourth, the academic system: four years
Verb (abbreviation of verb) graduation qualification standard
1. Moral education training requirements: love the motherland, love life, be reasonable, be honest, abide by the law, be United and friendly, and be willing to contribute.
2. According to the requirements of the teaching plan of each major, the minimum graduation credits should reach 166 credits.
An intransitive verb confers a degree.
This major confers a bachelor of arts degree. Professional features: communication, graphic, multimedia, animation, film and television, brand design and creative planning.
First, an overview of talent training mode
1, the educational concept and orientation of organic integration of general knowledge and professional knowledge;
2. Academic identity, work identity, management identity and brand identity-four * * * identity systems and systems;
3. The teaching and learning mode under the integration of Industry-University-Research, the combination of work and study and the comprehensive studio system. The talent training mode of "career begins in university";
4. Subject learning tasks and professional ability training orientation. Industry task and project task-oriented work practice;
5. The long-term responsibility guidance of professional teaching Industry-University-Research Integrated Studio to its students, the subdivision of training objectives, and the diversified evaluation mechanism of teaching students in accordance with their aptitude;
6. Professional teaching strategies with thick foundation and wide caliber. Specialization and business practice guidance for industry, industry demand and changing direction;
7. Incubation, soaking and culture, conditions and methods.
Second, personnel training objectives and employment areas
Train students to adapt to the needs of socialist modernization and the task of "Made in China creates for China", develop morally, intellectually, physically and aesthetically in an all-round way, have the basic theoretical knowledge of this discipline and major, have a variety of abilities in professional design and technical production, have certain interdisciplinary knowledge, and have the ability to integrate traditional and contemporary knowledge, and have comprehensive excellent quality. A compound application-oriented professional with continuous learning, self-improvement and career development potential, who can be competent in technical production, organization and implementation, creative planning and design of communication, advertising, packaging, multimedia, animation, film and television, brand and other design and production industries.
Three, the basic requirements of talent training knowledge and ability
1. Complete 10 the learning task of general knowledge and professional knowledge of this discipline and interdisciplinary, and understand and master the basic theories of this discipline and specialty.
General learning tasks-aesthetics, culture, quality, innovation and value
Special learning tasks-methods, technology, management, marketing, occupation.
2. Practice the training of n kinds of practical abilities derived from 10 general and special knowledge learning tasks, and form a comprehensive professional-professional working ability (refer to the Professional and Academic Guidance Manual for the training of n kinds of practical abilities).
3. Have a good moral and cultural accomplishment and teamwork spirit, have excellent comprehensive qualities such as rigor, seriousness, responsibility and initiative, have the ability to manage individual learning tasks and professional design tasks in an orderly manner, accumulate work experience in the design industry of colleges and cooperative enterprises, form practical work ability, and have preliminary professional and professional work qualifications.
4. Form a systematic concept and thinking, professional and compound knowledge, design methods and working methods, theory and practice, and then have good application ability and innovation ability.
5. On the basis of the basic requirements of knowledge and ability, strive to give full play to your strengths, characteristics, interests and aspirations, form your own strengths, form your own ideas, plans and ideals for long-term development, and form your own professional employment competitiveness.
Four, the main disciplines and professional courses
Main subject: art design
Professional main courses:
Sketch, color, composition, design art introduction, China painting and calligraphy art cognition, traditional craft and folk art cognition, applied writing, modern design art history, aesthetics introduction, design modeling, traditional art contemporary design, illustration design, font and logo design, layout design, packaging design, advertising design, multimedia design, CIS design, sketch and investigation, professional skills training, Industry-University-Research project design, etc.