1, brand positioning: the main Beijing cuisine and classic roast duck, is committed to the inheritance and development of the old Beijing flavor and dining culture.

2, price: Four Seasons Minfu dishes pricing is moderate, neither too expensive to discourage ordinary consumers, nor too cheap to affect the brand image. This pricing strategy makes it attractive to a wide range of consumer groups, including local residents and tourists.

3, brand awareness: four seasons Minfu with its excellent quality of food and service attitude, in the consumer to establish a good reputation, awareness gradually increased. It is well known in Beijing and even nationwide, and has become the preferred place for many people to taste Beijing cuisine.