The low cost of canteen ingredients is the ultimate factor of profit. Choosing a location with low rent and cheap labor can only slightly reduce the cost, and the real profit is the ingredients themselves. People are often curious. There is a buffet in 38 yuan and a buffet in 68 yuan, which contains a lot of beef, mutton and seafood. If you keep eating beef, mutton and seafood, you will definitely lose money. So how can the cafeteria make a profit? The profit is simple. First of all, we must reduce the cost of ingredients as much as possible, and then we must have a routine.
The cost of ingredients is low, mainly because the source is abnormal! The most expensive canteen is beef and mutton. If it is genuine, it must be rationed, and it needs to be queued every time. If kebabs and steaks are not limited, but customers can eat and take them at will, then the problem will be big. These steaks just look like steaks, but there is no beef at all. Basically, it is mainly duck breast, with spices, starch, pigments, etc., and the cost is extremely low.
The key point is that this fake lamb chop is still divided into three grades. Some duck meat accounts for more than 70% and is made of meat. Some duck meat is not willing to put more, and basically eats starch and additives.
Mutton kebabs can also be "replaced" with duck breast, which is made by adding sheep fat, starch and spices. When you put more cumin in the barbecue, it is basically difficult to eat fake mutton.
So I don't advise parents to take their children to a cheap buffet. Children are still growing up, so they can't eat these nutritious things, which is easy to eat bad stomach.
The first routine, put the food that is easy to be full in a conspicuous position to increase the feeling of fullness! When we go to the cafeteria, we will find many colorful desserts, cakes, sushi, egg tarts and so on. , are placed in a conspicuous position, many little girls love to eat these things.
I didn't know these desserts were high-energy foods. Even if you are hungry, you will feel full if you eat a little, and you will lose your appetite if you want to eat other foods.
Girls who go to the canteen to find dessert are the favorite customer groups of the canteen owner. They not only eat less, but also eat cheaply. These desserts cost very little. Basically, customers who consume 5 yuan in 68 yuan can have a full meal, so the profit is very high.
The second routine, delicious food should be lined up, wasting everyone's meal time! A friend's buffet has a special feature. Specially invited Beijing roast duck chef. It is rare to eat such authentic Beijing roast duck in the south. Many buffet customers go to eat Beijing roast duck.
However, this roast duck is provided in a limited time, and the roast duck is needed on site, and then it will be queued for collection. We can only take a few slices of roast duck at a time, and everyone is very satisfied, but everyone ignores the time wasted waiting in line to buy roast duck every time. Waiting in line for the roast duck wastes 15 minutes each time, and only 120 minutes each time, which virtually wastes everyone's dining time.
Similarly, mutton kebabs also need to be queued for collection, and there is a time limit every time, which means that really delicious things are basically difficult to obtain, which is a routine for businesses to waste everyone's time.
The third routine, take a small dish and increase the psychological burden! The size of the plate is only a reflection of customer psychological research. Small plates increase the number of times customers eat, and wasting time is just one of them. The most important thing is to make customers feel that they have eaten too much.
Every time I eat, I waste plates. There are many plates on the table, and the waiter comes to collect them. It looks normal. The key is that some guests are thin-skinned and think they can eat too much, so they will subconsciously eat less.
If the waiter takes a few more plates and then looks at the guests, some guests will have a psychological burden and are even more reluctant to eat more, for fear that the waiter will feel petty.
And there are slogans such as fines for not eating enough and refusing to waste food. The dining table can be seen everywhere, and many thin-skinned guests can't eat it, which invisibly increases the profit of the canteen.
Writing at the end of the buffet can be very cheap without losing money, mainly to control the cost to the extreme, so that guests can't eat back the cost, followed by using routines to make guests eat less. Finally, many people have little appetite, and eating buffet is just an atmosphere.