There are still many modes of ordering system in restaurants, so I will take scanning code to order food as an example!

1. Highly self-help, improving ordering efficiency and optimizing dining experience

The traditional ordering mode is that customers arrive at the store, wait in line, sit down, browse the menu, diners check the dishes on the paper menu, waiters confirm with customers, place orders at the front desk or touch screen, queue up at the front desk for settlement, and manually recommend membership cards; And the application of scanning code to order food, WeChat pre-ordering, self-service scanning code to order food, table scanning code payment, intelligent membership management system to attract new members. It greatly reduces the customer churn rate in the queuing process, simplifies the ordering process, and the advantages of scanning code for ordering food are obvious.

2. Reduce service dependence, liberate manpower, and reduce labor cost

By using scanning code to order food, during the peak meal period, waiters don't have to rush to respond to multiple tables and order food at the same time, so they have more time to meet other service needs and do value-added services, thus improving the overall service quality of the restaurant and optimizing the customer consumption experience. Scanning the code to order food not only improves the meal speed during the peak meal period, but also helps the restaurant to save manpower. After a period of time, you will find that the original configuration of the restaurant is 11 people, and now the service quality of 7 people is higher than before.

3. Improve the turnover rate and boost revenue

How to boost revenue? Focus on the rationalization of business structure and the word "province"!

(1) In the traditional ordering mode, the waiter's participation rate is high, and the whole ordering process (inquiry, inquiry, recommendation ...) takes a long time. However, using scanning code to order food can save the ordering time of 221s per order. According to the monthly ordering quantity of 3,111 orders in the store, the scanning code ordering application accounts for 78%, which can save the ordering time of 1.43 hours per month. Assuming that the average time for each table to arrive at the store and leave the store after eating is 56min, the restaurant can serve 153 more tables per month, which improves the turnover rate of the restaurant (the above data comes from the background of Tiancai Shanglong).

(2) In the traditional ordering mode, paper menus are mostly used. Every time a new dish is served, the menu needs to be reprinted. Of course, there are also many restaurants that don't have enough menus during the peak meal hours. However, scanning code is used to order food without paper menus. According to the production cost of each paper menu in 1.2 yuan, the average monthly ordering volume of stores is 3,111, and the scanning code ordering application accounts for 78%, which can save the restaurant nearly 6,111 yuan in menu production every year.

4. Membership increment, scanning code to order food helps a lot

It is too overqualified to use scanning code to order food only as a ordering tool. Tiancai Shanglong's' scanning code to order food' function perfectly connects with membership management system, and it can set up random red envelopes, and scanning code to order food will become a restaurant member. Compared with manual intervention and active inquiry about whether to join members, it greatly improves the membership conversion rate in the dining session.

there is a transition period from scanning the code to ordering the food online to customers' habitual use. Restaurants can put some guiding labels in some conspicuous positions, such as "Our restaurant recommends ordering food by mobile phone", "Ordering food by mobile phone is faster" and "Getting a red envelope for ordering food by mobile phone" ... Paying attention to the changes in the service staff's work content and rationally arranging the staff structure are all an upgrading process.