According to a recent survey report, the market size of China's take-away industry was about 262.3 billion yuan in the first half of 20 19, and it is estimated that the annual transaction amount in 20 19 will increase from 461300 million yuan in 20 18 to 603.5 billion yuan, with a nominal increase of over 30%.
The Report of China Takeaway Industry Investigation and Research (First Half of 20 19) jointly issued by Meituan Research Institute and China Hotel Association Takeaway Professional Committee also revealed many interesting phenomena.
Take-away dessert drinks are the most popular
According to the survey report, the take-away consumption in China is mainly food and dessert drinks, and the take-away category has expanded from catering to non-catering. Among them, fast food and snacks are the largest food categories, accounting for 69% of American food in the first half of 20 19, followed by western food, local food, seafood barbecue, Japanese and Korean cuisine and so on. For dessert drinks, milk tea juice, dessert, bread/cupcakes, birthday cakes and coffee are the main consumer goods.
Distribution of American food in the first half of 20 19.
With the support of the intelligent delivery system, the instant delivery capability of the take-away industry in China has been continuously improved, and the service scene of take-away has expanded from catering to lifestyle supermarkets, fresh fruits and vegetables, medical care and health care, flowers and green plants and other categories.
Do you prefer to eat takeout at home or in the office? According to the survey data, residential areas have become the largest consumption scene, with orders accounting for half of all scenes in the first half of 20 19, followed by office buildings, schools, hotels and shops.
According to the report, the growth of the take-away industry is driven by the growth of user scale to the increase of user purchase frequency. What do you mean? In other words, people who order takeout order more and more times.
The data shows that the average number of transactions per user of Meituan's comment platform was 18.8 in 20 18, increased to 23.8 in 20 18, and increased to 25.5 from July 2018 to June 30, 20 19.
Eat during the day, eat at night, eat at night, and take-away consumption time has expanded from lunch and dinner to full time, and the proportion of night consumption orders has increased significantly.
With more and more kinds of take-away products, faster and more convenient delivery, and catering businesses actively extending business hours, the take-away consumption time began to expand from noon peak and evening peak to full time, and the proportion of orders consumed at night (from 18 night to 6 am) increased significantly.
The data shows that in the first half of 2065438+2009, the take-away night consumption of the US group accounted for 35.7% of the total consumption. This also reflects the economic effects of China's nighttime prosperity.
What do night owls like to eat? Mainly fast food, western food and seafood barbecue, of which western food accounts for a relatively high proportion in night consumption, but after 20 o'clock, the proportion of western food in night consumption drops rapidly; The proportion of seafood barbecue categories in night consumption has increased.
Interesting, suit and tie before 8 pm, and return to the original after 8 pm!
In the first half of 20 19, users spent more than10.50 billion on a single seafood barbecue on the Meituan takeaway platform. Seafood consumption is dominated by crayfish, flower shells and oysters, while barbecue consumption prefers mutton skewers, spicy chicken wings and flesh and blood.
In the first half of the year, the order volume of crayfish on the Meituan platform exceeded 20 million. According to an average order of 15 crayfish, in the first half of 20 19, Meituan takeaway * * * sold 300 million crayfish.