Since 20 13, Metro China has been promoting the "Friends of Metro" membership card that any consumer can apply for with his ID card. However, the original membership card of Metro is only for the professional customers recognized by the company-the names of industries such as "catering" and "enterprises and institutions" are marked on the card surface, and only when he provides qualification certificates such as business license can he apply.
In the previous year's pilot, this measure successfully brought some new customers, such as those companies that bought subway stored-value cards as benefits. Their employees could only use stored-value cards for one-time consumption in Metro, but through the "Friends of Metro" membership card, they will be transformed into potential repeat customers in the future.
Extended data:
Characteristics of Metro Supermarket
In 2002, Metro established four regions in China: North China, East China, Central China and South China. Beijing, Shanghai, Wuhan and Guangzhou are the central cities of the four regional headquarters. The establishment of four regional headquarters is based on the needs of local customers and a better understanding of local suppliers.
Metro's cash-and-carry system has accumulated proprietary technology for more than 30 years. Its main features are low purchase and sale price, cash settlement, diligent entry and quick exit, and customers bring their own means of transportation. As a large storage and distribution center, Metro has the characteristics of mass production, low cost, low price and genuine goods.