1) Expand the website to become an industry entrance (focus on the offline of the industry, and then go to the website for publicity or advertising).
2) Juyi network marketing jujiao 1 cooperative publicity, one way is cooperative relationship, and every order from the website to the store will get commission.
Who does network marketing cooperate with? At present, there are many companies engaged in marketing planning, brand communication and advertising public relations in China, but not many institutions can develop healthily and sustainably. At present, there are many organizations or teams engaged in online marketing services, such as network promoters, teams formed by marketing planning, and those who enter the marketing communication industry from the Internet.
On the whole, there are not many companies that provide online marketing services based on industry. Most teams are either familiar with the Internet or have relatively strong online public relations resources, which can provide targeted online marketing services for industries such as home appliances, building materials, education and training, and food and beverage. There are roughly a dozen, of which the following three are the most noteworthy. On the one hand, they have formed their own unique network marketing theory system and operation mode. On the other hand, the whole operation of network marketing is based on public information. The strategic level is at a relatively high level. The most important thing is to establish the awareness of providing network marketing services for specific industries and actively practice them.
I. Award-winning Marketing Consultant
This is an organization transformed from traditional marketing planning, with professional experience in home appliances, building materials, education and training, and then expanded its position to the field of network marketing, and took network marketing as the development direction of key business. Most of the team members have been engaged in marketing planning, brand promotion, channel development, marketing management and other work, and some of them are Internet practitioners. Its business has involved brand promotion, investment planning and promotion, network news marketing, event marketing, forum promotion, blog marketing, event marketing, integrated marketing and so on. And launched a unique "FEA network integrated marketing" model, focusing on small household appliances, white electricity, black electricity, building materials, hardware, education and training industries.
According to public information, Win Way Consultants mainly provide marketing planning services for growing enterprises, most of which are enterprises with limited popularity in the period of rapid development, including Main Channel Science and Technology, Du Wen Education Group, Dezhou Paji, Party School of Construction Engineering Group, Taoke and so on. Com, Hong Chen Real Estate, Sanay Chemical (3A Environmental Protection Paint), Barelare Electric (BNN Warm Therapy Companion), Liu Hailong International Sanda Competition, Laizhou Warriors Sanda Competition and so on.
Compared with other companies engaged in online marketing business, Win Way consultants have a thorough understanding of corporate brand building, channels, terminals and other functions, and basically do not set foot in the field of online celebrity promotion, but take a relatively orthodox road. Judging from the current situation, the company's business development is relatively stable and needs more big moves.
Second, Lingxiang Media
From the public information, Lingxiang Media is not well-known, but from the information presented by official website, this company deserves attention. Its business includes forum promotion, video marketing, blog public relations hype and so on. The implementation cases mainly involve digital mobile phones, drinks and other fields, and mainly rely on forums for promotion.
According to public information, Lingxiang Media has long served mobile phone manufacturers such as Nokia, Sony Ericsson, Motorola and Samsung, and has made long-term network promotion for international and domestic well-known beverage products such as Pepsi, Red Bull and Carlsberg.
However, the company's development speed is not fast, and the situation is not very optimistic. It needs new actions to achieve a breakthrough in business development.
Third, Ermayina interaction.
This is an online marketing company composed of Li Erbans, Fei Afeng and Hero Xiao Jiang. At first, I was a professional online celebrity, and I created a lot of achievements. Later, the transformation was relatively rapid and effective, and gradually formed my own advantages in brand promotion and product promotion. With the Internet as the communication platform, the business has spread to network news, soft text, hard and wide, corporate brand instigation, channel planning, terminal sales planning, traditional media advertising creativity, planning, production, release and integrated communication.
According to its official website introduction, it has provided services to many enterprises such as Jiaduobao Wang Laoji, Wuliangye, Sony Ericsson Mobile, Lipton Tea, China Mobile, Beijing Auto Show, Lenovo Mobile, Changfeng Automobile, Nestle Coffee, Heng Chang Jewelry, Gionee Mobile, Du Wen Shuicheng and Aba Tourism Bureau.
Compared with other network promoters, the transformation of "Li Si Er Si" is relatively successful, from a person who has no practical experience in industry marketing management or channel management and front-line marketing to a planner who provides promotion services for enterprises, and has completed the transformation of its practical value.
How about online marketing? Which is better to learn network marketing? The key point of learning online marketing is that you need to master practical skills.
First of all, network marketing needs systematic learning;
Secondly, network marketing needs constant practice;
Finally, teachers can only provide ideas and methods, and implementation depends on individuals.
Baidu and Fu Wei search the extranet, and there are many free online marketing video tutorials to learn. I hope it helps you.
How to combine network marketing with marketing? Network marketing is a part of marketing. There are many kinds of online marketing, such as e-commerce (online trading), media promotion, event marketing and so on. For example, if you make a physical product, or become a member in Alibaba, or Baidu bid, or Netease promotion, you can use online to go offline.
How to understand without combining products?
How about network marketing in Huizhou? Has anyone worked with his family? Huizhou, not bad!
How to combine telemarketing and network marketing? Many traditional merchants think that as long as the relevant information of enterprises and products is sent out through the network, online marketing has been realized, and they can wait for the sales miracle to appear. As we all know, the Internet is just an information carrier, but this carrier is different from traditional information carriers such as television, radio, newspapers and magazines. Internet has its own differences, massive information, regional communication mode and high-speed communication, all of which make it a double-edged sword. Only those who really grasp it can dance the best results, truly leverage the Internet, connect enterprises, products and customers, and realize the real growth of sales.
If you want to do a good job in online marketing, it is not enough to just move traditional marketing online, and it will soon be submerged in the vast amount of information on the Internet. The change of marketing environment and consumer behavior is the driving force for the development of online marketing. The organic combination of marketing 4P elements created in the industrial era in the 20th century and Internet technology is the foundation of online marketing and the key to the development with the help of the Internet.
Traditional marketing is transformed from 4P into 6P, 1 1P or even more factors, but the essence of its marketing is the same. That is, by discovering market demand and meeting this demand, products can be sold and enterprises can obtain operating profits. However, how to combine traditional marketing with network is an urgent problem for the development of network marketing at this stage.
The Internet has the characteristics of fast information transmission, large amount of information, complex user groups, high interaction efficiency of netizens and basically no geographical restrictions, which requires enterprises that want to do network marketing to carefully consider the characteristics of the network and combine marketing strategies so that every marketing action can truly win consumers and win the market through the network.
How to combine specific network marketing with traditional marketing;
First of all, enterprises should know their own products. Not all products are suitable for marketing promotion through the Internet, and correctly grasping the characteristics of their own products is the basis of all marketing. Only by understanding the characteristics of the product itself can we make clear the market demand that the product can meet and further describe the characteristics of the target customer group. Of course, after the product is sold, it is not the end of marketing, but the beginning of marketing
Secondly, we need to understand the consumer characteristics of the target market. Not everyone can be a customer of an enterprise on the Internet. Due to the complexity of the network user structure, it is difficult for enterprises to clearly divide the target market groups. However, we can still classify network users according to some characteristics of users, so as to grasp the main characteristics of the target market consumer groups.
Third, the strategic promotion of network marketing. One advantage of the network is that there are many kinds of resources that can be used, and enterprises can choose different marketing communication methods according to their own financial situation and product characteristics. Of course, consumers can also obtain the marketing content of enterprises through active acceptance or passive notification. Facing the massive information network, it is unrealistic for anyone to pass information to the target consumers through a marketing promotion method. Paid advertising, search ranking, etc. Mainly for customers who have a destination search. Although this method can convey the product or enterprise information to the target consumers well, the disadvantage of this method is that the input cost is large, and once the cost support is reduced, the effect will be weakened immediately. There are many non-payment methods, the purpose of which is to expand the dissemination of information, make it easier for target consumers to get in touch with information such as enterprises and products, and realize final sales. Although the method of free payment can greatly save the marketing cost, it is difficult to guarantee the effect of this method, but it will also bring negative effects if it is used improperly. Therefore, network marketing needs to select and comprehensively use several communication methods from a strategic perspective in order to achieve the purpose of marketing promotion. This step is the core of network marketing and the embodiment of the organic combination of traditional marketing and network.
Finally, the evaluation of network marketing effect. Although network marketing is a new marketing direction and still in the development stage, it can still evaluate the marketing effect. In terms of payment, the input-output ratio can be calculated and the effect evaluation can be realized through the data collection of online system. The non-payment aspect is mainly evaluated by the number of network views, transfer status, interaction and other sub-items, and the effect evaluation is realized. Combining the two methods can not only realize online marketing, but also provide rich market data for enterprises. A good network marketing activity is a strategic measure for enterprises to achieve multiple goals.
Although network marketing is more complicated, it can be mastered and skillfully used after professional study. As far as development is concerned, online marketing is consumer-oriented, and the personality characteristics of consumers make enterprises have to rethink their marketing strategies. The network environment also makes two-way interaction a reality, makes the marketing decisions of enterprises targeted, and fundamentally improves the satisfaction of consumers. It can be predicted that with the development of online marketing, the standards of market segmentation will be more detailed, the market research methods will be more innovative and diversified, and the research on marketing strategies will pay more attention to interactivity and integrated marketing methods. At the same time, because online research has the advantages of timeliness, interest and low cost, it will gradually replace the traditional research methods. The market research results based on customers and potential customers are more objective and true, reflecting the consumption mentality and market development trend, thus providing more comprehensive information for enterprises to conduct online marketing and making future online marketing more accurate and effective.
How to do network marketing well? How to do a good job in network marketing, and choose one with good reputation and good service, such as Guangzhou Bullfrog Network, which has done a good job in domestic network marketing, can be considered. .
What is network marketing? How? The first thing to do is to let customers find you through the network, so do a good job in network promotion. When it comes to skills, it is to publish more information about your products and then do a good job in SEO. I hope it helps you!
How to conduct network marketing Hello, Landlord:
The following is a detailed introduction:
The concept of network marketing:
Network marketing is an integral part of the overall marketing strategy of the enterprise, which is carried out to achieve the overall business objectives of the enterprise and is a variety of activities in the network marketing environment created by the Internet as the basic means. "This is the definition of network marketing, which is widely quoted in various online marketing textbooks and online marketing papers.
Synonyms of the concept of network marketing include: network marketing, network marketing, network marketing, network marketing and so on. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with the Internet as the main means.
Network marketing has strong practical characteristics, and it is more practical to find the general methods and laws of network marketing from practice than empty theoretical discussion. Therefore, how to define online marketing is not the most important. The key is to understand the true meaning and purpose of online marketing, that is, to fully understand the new marketing environment of the Internet and provide effective support for enterprise marketing activities by using various Internet tools. This is why we must attach importance to the practical methods of online marketing in the research of online marketing.
Methods of network marketing:
Methods of Network Marketing Editing The functions of network marketing in this paragraph need to be realized by one or more methods of network marketing. Besides registering search engines, the common methods of network marketing include keyword search, online advertising, TMTW pay-per-call advertising, link exchange, information release, integrated marketing, mailing list, licensed email marketing, personalized marketing, membership marketing, viral marketing and so on. You can also consider the integrated marketing of Hanyu Network.
Details:: baike.baidu./view/5422.htm.
Network marketing involves too many aspects. Of course, basically, the premise is to look at the funds first. Playing funds and playing free are completely different. But now many companies use free methods. Let's talk about the free methods first.
seo？ Is search engine optimization, product positioning keywords to Baidu home page, the purpose is to let more people know the existence of your product.
Baidu series? Including Baidu Know, Baidu Post Bar, Baidu Library, Baidu Experience, and a little more advanced, Baidu Baijia Media.
From today's headlines, Sohu, Baidu Baijia, a little information, etc., you can apply and publish articles.
Wechat, Weibo, these are all ok.
In short, all the places where you can publish things together can be regarded as online marketing. It's just that the effect is different. As for which effect is good, it should be combined with practice.
In fact, I have always felt that good writing is really a sword for online marketing. There was an article that was searched in Weibo, which directly brought 200,000 fans to the author.
Anyway, let's explore for ourselves. The method is just someone else's. Others use it to make it work, but it may not work by itself.