In the new media era when the digital economy is booming, the traditional supply chain management is facing great challenges under the new retail model, and how to empower the supply chain through digitalization has become a great challenge. As a key leader, Liu Minrui grasps the development opportunity of digital economy industry, promotes the further formation of a closed-loop "zero" supply chain management model, enhances the core competitiveness of enterprises and product market share, and solves the supply chain management problems under the new retail background.

The new retail relies on the intelligence of information technology, takes consumers as the core, fully combines online and offline sales, and provides customers with a better consumption experience through logistics cooperation services. Compared with traditional retail, new retail is more people-oriented and realizes the development of enterprises and consumers. In order to better protect the new retail, Liu accurately predicted the customer demand by establishing an information base, recording and analyzing the consumer data in the business circle, so as to realize the direct distribution of goods from the factory to the warehouse and from the warehouse to the consumer through the planned delivery of the logistics system, ensuring the shortest distribution distance, the highest distribution efficiency and the lowest distribution cost.

Take "Double 1 1" in 2020 as an example. As the largest e-commerce shopping carnival after the outbreak, Liu made full preparations. A consumer in the northernmost part of China received the goods ordered on the JD.COM platform just after 1 1, only 6 minutes before the customer paid the final payment, which further proved JD.COM. The leading position of COM in the field of logistics.

On the basis of information prediction and feedback, Liu promoted the implementation of pre-sale and advance payment mode, and began to transfer goods when consumers were interested in buying and paying the deposit. Before paying the final payment, the goods will be delivered to the warehouse nearest to the consumer's location, and the courier will deliver the "last mile" immediately after paying the final payment, which not only solves the problem of slow logistics delivery, but also further enhances the intelligence of the entire logistics industry through model innovation and guarantees the needs of consumers.

It is worth mentioning that in the process of grasping the digital development, Liu has never forgotten his later life. At present, the proportion of post-80s managers in JD.COM has reached 9 1%, and it is becoming the backbone of JD.COM Group, which not only helps a new generation of young leading talents to grow rapidly, but also promotes the whole Internet industry to release new vitality.