Hot pot is seasonal, and the business in summer is extremely deserted. So how can we make hot pot business flourish in the off-season? First, carefully change consumption and guide consumption concepts. Consumers in the same area will show the same consumption habits. In order to change consumers' consumption habits, operators must guide consumers' consumption concepts. 1, how good is the restaurant business in summer? First of all, we must analyze the restaurant positioning. Some hot pot restaurants can be positioned as hot pot restaurants, restaurants that operate mutton series dishes, or simply restaurants. From this point of view, it is the key to operate characteristic products thoroughly. 2. If Consumer Guide wants to continue to operate this special product in summer and attract customers, it must take the initiative to do some cost-saving guidance, such as explaining through some Chinese medicine theories that it is more beneficial for people with good health to eat instant-boiled mutton in summer. Of course, this must be publicized by the media and must be based on real facts. But publicity simply means using promotional jokes, such as how much to eat, price discounts, etc., but highlighting what benefits the product can bring to consumers. 3. Make a hot pot feature If the restaurant was originally decorated according to the style of hot pot, you can also consider developing a series of hot pot products and making a hot pot feature. To develop some hot pots suitable for summer, we can start with the bottom materials, such as a cool and warm pot bottom, which tastes warm and dry; You can also study and develop some special hot pots to meet the needs of consumers of the same age, such as ice cream hot pots; Can also be based on the characteristics of local tourist groups, the introduction of fragrant and refreshing hot pot, such as clear soup pot bottom; Also, there are many fruits and vegetables in summer, such as healthy and fashionable vegetable hot pot, nourishing and detoxifying fungus hot pot, creative fruit hot pot and so on. Second, carry out effective marketing activities. While clarifying the orientation and business direction of the restaurant, it is also necessary to investigate whether there are other hot pot restaurants in the local area. What's their score? How's business? What is the market positioning? What is the price positioning? Check whether your restaurant's product mix needs depth or breadth, and then you can carry out marketing activities step by step. 1, start cooking and programming. First of all, how to do a good job in consumer guide is worth studying. Usually, simply advertising in the media has obvious effects. It is suggested to set up cooking programs on local TV stations, such as scientific cooking methods of mutton dishes, or introduce instant-boiled mutton in the form of food and columns in local newspapers, and introduce how to eat hot pot in summer. Through these public service advertisements, on the one hand, the restaurant's popularity and reputation will be further expanded, on the other hand, consumers can be guided to have a more scientific understanding of instant-boiled mutton. In short, the purpose is to make consumers understand imperceptibly that eating mutton and hot pot in summer is good for health. 2. Pay attention to customer management. Secondly, pay attention to customer management in marketing activities, and visit regular enterprises, institutions and business personnel. Ask these old customers, don't discuss, and persuade them to taste the magic of instant-boiled mutton or other special hot pot in summer through publicity and guidance. We should strive for perfection in service and be more humane. Try to attract celebrities and stars to eat instant-boiled mutton and hang their photos in a conspicuous place in the restaurant. Celebrity effect is the best consumer guide. 3, joint promotion, leverage marketing Third, we must be good at leverage marketing, and we can share resources with some local related enterprises and jointly promote them, such as joint promotion with well-known local supermarket chains. Make beautiful posters and a page of publicity. Consumers who spend more than RMB in the supermarket can enjoy discount on coupon pages or coupons; Similarly, customers who spend more than RMB can get VIP cards from supermarkets for free. There are actually many similar methods, and credit card companies and mobile phone companies can also be used to promote and attract customers. For most hot pot operators, business in summer is like winter. Some operators choose to lay off employees, discount profits and eat Chinese food to spend the off-season. However, this led to a sharp drop in turnover.