The core culture of KFC: high-standard service quality.
As a franchise enterprise, KFC's high-standard service quality is its lifeline and its capital to participate in the competition. To this end, KFC has created a strong corporate culture with service awareness orientation. While employees have accepted KFC's organizational culture, its various complicated rules and regulations have been deeply internalized in their hearts. ?
Corporate culture can be compared to the "gene" of behavior, which provides the core values of the enterprise through rituals and incentives. If all kinds of rules and regulations and service codes are "tangible rules" to regulate employees' behavior, corporate culture exists in employees' consciousness as an "intangible rule".
Extended information:
KFC's talent system is like a Christmas tree. If it is strong enough, it will be upgraded to a higher level and become a branch, and then it will become a branch again, and there will always be opportunities for promotion. It can be said that KFC's ladder-type career development road enables every potential employee to see the hope of climbing. At present, all the restaurant managers in KFC have a good educational background, and they have all grown up from grass-roots restaurants step by step.
Restaurant is the basic business unit of KFC, so the "education and training system" for restaurant managers is an important part of KFC's manpower training strategy. This system is called "the perpetual train for manufacturing core competitiveness" by some people in the industry. In 1996, KFC established a professional base for training restaurant managers-Education Development Center, which provides thousands of training courses for more than 2,111 KFC restaurant managers from all over the country every year.
Baidu encyclopedia _ KFC corporate culture