First, the development status of Chongqing animation industry

(1) development advantages

1. Folk culture is rich, and the source of creative materials has advantages;

Chongqing is a world-famous mountain city and foggy city, with rich food culture, Bayu culture and capital culture as value accumulation. As well as the accumulation of emerging cultures and industries since Chongqing was directly under the central government 10, animation creation themes tend to be diversified and multi-selected, and there will be a steady stream of creative materials.

2. The animation industry chain has initially taken shape.

At present, Chongqing has built large animation bases such as Shimei and Gaoxin, and has a large number of outstanding animation enterprises such as Shimei Animation Company, Manxiang Animation Company, Chongqing Perfect Power, Sasaki Bear Animation Industry and Hong Xiang Company. There are 30 animation enterprises, 2 animation enterprises, 4 game enterprises, derivatives, education and training and other peripheral industrial enterprises 12, with nearly 10,000 employees, basically forming a reasonable division of labor between upstream and downstream of the animation industry chain.

3. The output of original animation has increased steadily.

Chongqing animation industry has a good momentum of development. As the largest animation production enterprise in Southwest China and the sixth largest animation production teaching base in China, local Shimei animation has an annual production capacity of more than 3,000 minutes, accounting for 70% of the total animation production in Southwest China.

4. Government policy support

In 2007, the State Administration of Radio, Film and Television named Chongqing as the "National Animation Industry Base", and the Chongqing Municipal Government and the Finance Bureau successively issued a number of policies to give financial support to the animation industry.

(2) the existing shortcomings

1. animation industry "highland" talent shortage

Overseas animation outsourcing business was initially concentrated in some coastal cities such as Shanghai. Chongqing, as the second or even third subcontracting place, has limited business volume, which leads to the lack of first-line animation producers with practical ability.

Chongqing animation industry still lacks compound talents with R&D and marketing skills. On the one hand, the whole industrial chain is short of talents from creativity to marketing, which leads to the fault of animation development synergy; On the other hand, in the absence of pre-market research and post-marketing promotion, rushing into the creative stage has obvious market defects, which not only affects the in-depth promotion of the animation image, but also frustrates the extension of the animation industry, leading to the animation industry doing short-term processing at the low end.

2. Animation products have a single sales channel.

Most animation enterprises in Chongqing regard TV as the main battlefield of content output, and are not good at developing new media output platforms such as networks and mobile phones, and they compete fiercely for the broadcast channels of movies (especially TV). However, the low purchase price of TV stations and the originality of animation products are not strong, which makes this link quite fragile and the industrial risk intensifies. Once this link fails or the follow-up funds are insufficient, there will be "intestinal obstruction" within the industry, which is difficult to continue to extend. ⑦

Third, the investigation and analysis of talent and job demand

1. The demand for animation talents

Due to the late start of animation specialty in domestic universities, there is a serious shortage of high-skilled animation talents at present, and the gap of high-skilled talents in Chongqing alone is very huge. Although the country is vigorously supporting the local animation industry, Chinese people's understanding of animation is still at a relatively shallow stage, resulting in a serious shortage of social output talents.

Usually, it takes about 52 professional technicians to make a 20-minute two-dimensional animated film. According to the average speed in the design and production of original comics, it takes 37 days to complete the original design of an episode of comics, and it takes about 2 months to finally complete an episode of comics. This shows that animation is indeed a production-intensive industry that consumes a lot of manpower and time.

The shortage of animation talents, especially the shortage of compound animation talents and original talents who are proficient in artistic expression and computer multimedia technology, has become a key factor restricting the development of China's animation industry. This contradiction makes the development of animation industry in China unsustainable.

2. Requirements for animation talents' positions and abilities

Through the investigation of some animation enterprises in Chongqing, it is found that the demand for talent training in the animation industry has changed greatly.

Screenwriters and directors, from pure two-dimensional animation to paperless animation and three-dimensional computer animation, play an important role in animation production, and the demand in the talent market is not large, so it is unrealistic for fresh vocational graduates to compete for these two positions. These two jobs are often only a few people in an animation enterprise, and they are basically held by senior personnel with very rich industry experience and industry knowledge background.