11. Bleed:

It is called "bleeding" when the edge of the image touches the edge of the paper; Images can "bleed" from the top, bottom or both sides of the paper; Generally, it is 3mm;

12. blind emboss:

Also known as embossed printing; Refers to printing without ink (that is, embossing); A box without borders on a page is called a "blind emboss box";

13. blueline: a kind of proofing in printing factory, which is used to show the position of words, graphics and photos;

14. bodycopy: the text that constitutes the contents of the publication, excluding the title; Camera-readyart (mechanicals): the artwork to be copied by the printing house;

15. character: a single letter, punctuation mark or number; Part of the font;

16. Kroma proofing:

Printing proofing method, made by DuPont, used for color separation proofing; Commonly used color proofing devices include Kodak's MatchPrint and DoubleCheck;

17. Color separation:

In order to generate color pictures, images are separated by electronic color separator and scanner according to four overprinter colors: cyan, magenta, yellow and black; The synthesis of these four colors constitutes all the colors of the printing process; Not all colors and all kinds of images can be reproduced realistically by four-color separation. In special cases, colors can be reproduced more realistically by replacing the primary colors or separating colors with other colors.

18. Comprehensive:

The physical model that the designer proofing is very similar to the model of the architect. In the form of a finished publication, it is made as accurately as possible before preparing the photo-making diagram;

19. Drop cap:

The initial capital letter is lower than the text, usually placed at the beginning of the main paragraph of the publication, accounting for about two to four lines or more; Stickupcaps refers to the initial capital letter that is higher than the upward letter and the baseline is aligned with the baseline of the first line of text;

11. dropshadow: the shadow behind or below an image block or a single character, which is used to make the image block or character have the illusion of hanging above the page;

11. dummy: a sample for production or a designer's layout, which places the actual text or photos and images for customers to browse;

12. duotone: The special effect produced by halftone by using additional colors produces rich tones or depths, which enhances the mood of photos;

13. embossing: the process of impressing the paper surface with an embossing die, so that images or characters protrude onto the paper surface. The depth and shape of embossing and the edge of characters can be adjusted;

14. flush left/right: the text is aligned along the left or right.

15. fly leaf:

when making books, the front and back pages should not be glued together. In brochures, translucent or other special paper is often used as the title page, which enhances the elegance of publications through its connection with traditional book binding.

16. Page number (folio): the order of pages.

17. ghosting: The colored images are screened and used as images with weak background to achieve special effects;

18. ghosting: one of the printing faults, which produces a virtual image next to the printed image when the paper is lifted from the blanket;

19. grid: organize the page with a "network line" structure, so that all page elements (text, pictures, etc.) are aligned with the grid (just like hanging on the network line);

21. justification: a typesetting method in which the left and right sides of the text are aligned at the same time.

21. kerning: a method of letter typesetting, in terms of typesetting art, it places letters that appear Too loose in arrangement closer Together: for example, "to" becomes "to";

22. laid finish: paper that can show the screen printing of Dandy rollers during papermaking, usually used as letterhead paper;

23. layout: It can give a sketch of the general appearance of printed pages, showing the positions of titles, words and images;

24. letterspacing: in terms of typesetting art, it is necessary to insert spaces between letters to improve the appearance or design effect of a line of words;

25. makeready: The process that the printing machine prepares to keep the whole page surface uniform to start the printing process, which can take 1 to 3 hours in some printing processes;

26. Headline: According to the regulations of the US Post Office, the detailed information about the publishing house must be printed on the fourth page of the journal with second-class postage;

27. Photographic version (mechanical): another way of saying camera-ready art; Prepare the artwork to be copied by the printing house;

28. offset: the most commonly used printing method, in which the image is first transferred from a printing plate to a blanket cylinder and then transferred to paper;

29. widow: Typesetting with only one word in the last line of a paragraph. Try to avoid it;

31. overlay: Acetic acid film base with original drawings on it, or translucent paper with instructions for the printing house; It is used for photographic plate making;

31. perfect bound: a binding method in which pages are bonded together to form a spine without cords or iron wires;

32.PMSColors):Pantone color matching system (PMS), which is the standard of printing industry; It gives numbers to more than 811 kinds of inks;

33. pica: the former name for 12-pound movable type; This measurement unit is used in typesetting and is the default font size standard in word processing;

34. Plate:

A photosensitive metal plate used in the printing process to transfer an image to a blanket cylinder; It is expensive to correct the printing plate on the printing machine because it involves many steps, including making new negatives needed to make new printing plates;

35. press proofs: The first printed matter obtained from the printing press after printing preparation is confirmed, and no changes will be made to the printed matter;

36. processcolors: printing on paper requires four process colors: cyan, magenta, black and yellow, which together are used to reproduce various colors. Hi-Fi printing uses more process colors;

37. ragged left/right: lines of text are not aligned on the left or right, which is called left or right ragged lines;

38. register: the page elements are correctly aligned on the page;