The traditional marketing method is no longer suitable for the current competitive environment. How to successfully break through the network in condiment marketing has become a focus of the industry. How do condiment enterprises expand their sales channels? In the traditional marketing form, if condiment enterprises want to develop, expand and establish their brands, they must consider the intensive cultivation of the market and carry out refined marketing. They should start from the point (local regional market), learn from the marketing model of fast-moving consumer goods, help guide dealers to operate the regional market, and then expand to the surface (large-scale regional market or national market) when the local market is mature. Due to the limitation of logistics cost, the market promotion area of low-cost and low-profit condiments is limited. If condiment enterprises want to expand, it is an inevitable development trend to build branches in various places or acquire local condiment enterprises. Because there is no time and space limitation in online sales, it breaks the traditional sales time and geographical limitation and expands the sales channels in a wider range. At the same time of online sales, we should coordinate the interests with distributors and choose the correct online sales channels. For example, Alibaba and Taobao are all effective product sales platforms for condiment enterprises, and it is not unreasonable for condiment enterprises to build their own online sales platforms. How can condiment enterprises seize the terminal through network marketing? Before the condiment industry wants to dominate the market, terminal competition is the key. The terminal selling points of condiment industry can be subdivided into food and oil shops, convenience stores, supermarket chains, hypermarkets and restaurants. Enterprises should formulate different marketing strategies according to different terminal selling points. Food and oil stores and convenience stores pay attention to profit margins. Chain supermarkets and hypermarkets pay attention to brands and promotion policies. Small restaurants pay attention to prices, while big restaurants such as hotels pay attention to brands. Different terminal selling points have different needs. Condiment enterprises should formulate targeted competition strategies based on the demand characteristics of different terminals. Now, because of the immediacy and universality of network communication, network marketing can help condiment enterprises to accurately convey information to target users at the least cost and seize the terminal. There are many ways of network marketing. I think that besides choosing B2B and B2C platforms mentioned before for publicity, it is more important for condiment enterprises to do a good job in search engine marketing and publicity of industry websites. (1) Search engine marketing Search engine marketing mainly includes two aspects: First, it refers to search engine advertising, Baidu and Google's advertising focus, and if you think about targeted keywords for your enterprise, you can bring you effective customers; The advantage of this marketing method is that it is quick to get results, but the cost is relatively large; The second is search engine optimization. By optimizing the ranking of core keywords and related keywords of enterprise products, more potential customers can know about your enterprise and products. The advantage of this marketing method is that the cost is low, but the effect is slow; (2) Industry Websites The industry websites referred to here mainly refer to the industry websites related to food and condiments. Industry websites like this will provide some free publicity forms for enterprises. Finding several influential websites to focus on publicity will definitely bring you good results. If the budget allows, you can also consider advertising. For example, hundreds of thousands of users on the catering portal are mostly catering professionals, and the input-output ratio will be higher if targeted advertisements are put on it. In addition, the target group of condiments is generally women, and you can also choose to promote them in some women-related online media, such as 55bbs for shopping, women's forums on portals, even wedding websites and some fashion and beauty websites, etc., which are all good choices. The target groups of these websites have a great degree of consistency with the target groups of condiment enterprises. The Power of Word of Mouth With the continuous development of the Internet, there are endless levels of new network forms. From the popular SNS website in previous years to the hot Weibo at present, the power of online word of mouth is all reflected. If your products can be spread through these platforms, you will get unexpected results. Now register your company's Weibo and let more netizens become your fans. Weibo, such as Haitian signature bibimbap sauce, Lee Kum Kee gourmet kitchen, Xinhe Food and Home, and German Guanli cuisine, has attracted the attention of nearly 11,111 fans because they publish recipes every day. Among them, the Weibo established by Xinhe according to product categories is divided into more than 21 such as Xinhe Food and Home, Xinhe Weidamei, Xinhe Onion Companion, Huang Feihong and June Fresh Brand Weibo, and all of them have their own fans.