how to design more attractive posters for opening stores? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention. In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry. So how to design it? The following seven points need more attention in the design process. 1. The theme highlights many posters. At first glance, I don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you. Posters for promotional activities should clearly state the theme of the activities, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it. What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design. 2. The publicity theme of the project service is clear, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses gold+gold coins+professionals symbolizing wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward. The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid. 3. There is a visual project detail. The visual project detail not only has the process picture of the course in the single page of Taekwondo, but also has the course description, main features, project details and so on as well as the autumn remedial class. After defining the theme, put the corresponding pictures, materials and color matching to make the style and theme of the whole poster more suitable. 4. Copywriting is more important than design skills. A good copy can make the whole poster vivid. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it. KEEP's "self-discipline gives me freedom" classic short story, as well as long copy, grasp the key expression, so that users can get what they see. 5. Endorse a good poster with a theme, copy and material. If there is a corresponding endorsement of trust, you can also put it on. For example, "started in 2111" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 811 chain stores nationwide and selling 1 million copies a year. These are all good endorsements of trust. Trust endorsement+copywriting expression adds a sense of trust to the whole poster. 6. Contact information; Address+Phone+WeChat QR code Many posters are well designed, and the pictures and colors are also good-looking, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design. Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people are no longer using traditional single pages to spread posters, but sending out posters of friends circle, sending thousands of people at one click, and will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it? If they are interested and scan the code, but forget to download the original picture and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering. Therefore, the QR code should not pursue the so-called beauty, and it should be extremely small. Whether it is the receipt code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading. 7. With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itch, Picture Monster, etc. However, some apps don't buy members, and there will be watermarks. This needs to be noted, because spreading on the Internet, the picture is the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store. If there are a lot of posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition watermarkless posters. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, petal net, package net and remittance net can also be used as design reference. How can clothing store opening promotion activities attract popularity?

during the opening season of new stores, many clothing stores want to be an instant hit on the opening day, which requires clothing store owners to do a good job in the opening activities of clothing stores. Only when the activities attract customers can customers pay the bill, then how can the opening activities of new stores attract customers the most? The following small series will explain several pre-opening preparations and optional activities to help your bosses win at the starting point.

preparation before opening

1. Don't forget to publicize during the renovation. Many clothing stores are wasting great marketing opportunities during the decoration. You should know that there are many people coming and going in front of your store during these days of decoration. At this time, you only need to pull a banner to indicate how many days are left before the opening, or put up a poster to introduce the promotion activities of opening the store, which will surely attract a lot of traffic for the opening day, and at the same time, you will not waste any chance to promote the brand.

2. Opening on weekends is the best time. The choice of opening time is actually very important, because after a good start, business will naturally roll in. Therefore, according to the data analysis, Xiaobian concluded that the opening effect on Friday and Saturday is undoubtedly the best. It is necessary to know that people want to shop most in a week and want to save money most in these two days. Moreover, as I said before, people in China have the habit of joining in the fun from the bottom of their hearts, and they like to walk in crowded and lively places. Moreover, looking at the flow of people so much, regardless of the performance for the time being, I believe that the bosses are also happy.

3. You can't do business without atmosphere. There is only one opening, so if we want to do it, we should do it well, let customers know that we are opening, we have activities, and let them see it from a long distance. Therefore, in order to create an atmosphere, flower baskets are essential, at least not less than eight, and music should be put up. If conditions permit, the arch can also be added, which can greatly increase the atmosphere of opening, and customers will be happy to enter the door after seeing it.

4. Decoration, exhibition and activities are indispensable. Nowadays, people's pursuit of quality of life is getting higher and higher, and their requirements for details are becoming more and more exquisite. Therefore, bosses must improve the decoration and display of their stores in the early stage. Of course, promotional activities are also essential. Don't forget that most people have the problem of being greedy for cheap.

activities at the time of opening

1. full reduction activities. When it comes to opening activities, I have to talk about full reduction activities. Although it is old-fashioned, why do so many people like it? Because full reduction activities are the most practical. Of course, if you want to play some new tricks, you can continue to look down.

2. Full delivery activity. You should know that some exquisite small gifts may make girls like it very much, so the psychology of ordinary people is that clothes will be bought and worn sooner or later anyway, and it is the same after buying now. Moreover, this store is still relatively affordable when it opens today. If it is over a few hundred, you can give a doll you like or some household products, so why not?

3. praise activities. With the continuous development and progress of mobile phones, it has become popular to gather praises from friends. If the gifts are strong enough (this requires the bosses to pay more attention), I believe there are still many customers willing to participate in it, and this marketing strategy of spreading word by word only costs about 1,111, and it has achieved great results. Therefore, Xiao Bian suggested that this activity can be held as a warm-up activity during the renovation period. When it opens, customers can collect gifts from the store with the help of mobile phone friends.

4. forward the gift. Slightly different from the previous activity, this activity is recommended to be carried out during the opening period. A picture of the details of the event can be sent to a circle of friends for three days in a row. It is first come, first served. There are only 111 or 51 copies a day, which can be divided into several days of activities. I have also participated in such activities. It feels really great. Nowadays, people have a good time in the circle of WeChat friends, so if you send three pictures to your circle of friends, in fact, most people will click to have a look. Then after reading this rule, I believe many people can advertise for you for free, and your shop just pays for a gift.

5. Be polite when entering the store. There will be gifts when you enter the store. Even if the value is not high, as long as it is exquisite, I believe that customers can feel your heart and will take a good look around the store before leaving. Even in the worst case, if you can't get into his heart, can't you get into his brain? He will definitely remember your store, don't worry!

6. Other activities. Similar lottery activities and scratch card activities are actually very interesting, and the specific content will not be introduced one by one. In short, innovative, gifts and interactive activities are undoubtedly the most attractive to customers, which can not only create a high-quality store image, but also make a good start for future operations. I believe that smart clothing store owners will do their best to do this important opening ceremony. How to do promotional activities, posters and coupons in physical stores?

when it comes to doing activities in physical stores, the first thought that most people jump out of their minds is discount. It seems that there is no other way but discount. I'm telling you, discount is the stupidest way in all activities. Once a store decides to start a discount, it means that the store is not far from closing.

many people say there is no discount. what should I do? Today, I will teach you three methods that are 1,111 times better than discounts. You should like them and collect them first, and read them over and over again for more than ten times.

the first one is called buy one get one free. For example, if this thing costs 1,111 yuan, you can tell the customer that you paid 1,111 yuan for this thing, and I will give you one of the same things. This is called buy one get one free. However, there is a skill in doing this kind of activity, that is, we must find a reason, such as the reason that we cooperate with manufacturers to jointly subsidize, so as to bury benefits for you to restore the original price in the future, and it is more reasonable to do so.

what's the second method called? For example, if you open a clothing store, you say that you spend 311 yuan with us, and I will give you 311 yuan in cash. But I divide the 311 yuan in cash into 11 times and return 31 yuan to you every month. In fact, the purpose is to lock in customers and repeatedly enter the store for 11 times. You say that you can't get anything else after entering the store for 11 times, and that's your problem. The advantage of this method is that it can not only receive a large amount of cash quickly, but also lock in the long-term continuous consumption of customers.

the third method is to buy something to send a mobile phone or a fuel card, which is called hard currency. For example, my friend Chen, who works in a clothing store, does what others do? Pre-store 9688 in their home, he is a clothing wholesaler, pre-store 9688 in their home, and then give away Apple mobile phones worth 9688. Through this activity, more than 151 such mobile phones are given out in one week, but the consumption of these more than 151 people for two years is locked. Therefore, for physical stores, we want to be more attractive, want to explode stores, and even lock in customers.

the lowest way is to give a discount, unless you quit this store in the future, you will give a discount. If you want to continue to do it, I suggest you learn from the various weapons in the 18 kinds of marketing tools of enterprises. These methods are at least 111 times stronger than the discount method and 11,111 times stronger. For example, like the three methods we just mentioned above, you should seriously consider whether they can be used in all industries. So doing business, especially opening a physical store, doesn't mean that my store just sits there waiting for customers to come. If you just do this, you will end up waiting for death. We must do it in a skillful way.