Celebration planning model essay 6 celebration planning articles 1
Manager: 1 people, who are in charge of the whole wedding procedure and make preparations in advance. Team sequencing, route, time arrangement, hotel layout, banquet seating arrangement and so on.
Team manager: 1 to 2 people, responsible for the timely arrival of vehicles for the wedding ceremony and the sorting of vehicles.
Hotel manager: 1 to 3 people, who should arrive at the hotel before 8 o'clock on the wedding day to be responsible for cigarettes. Wine. Sugar arrangement. Set up table cards and other colleagues to arrange and take care of relatives and friends who arrive early.
Wedding host: Half-master of ceremonies is only responsible for hosting the wedding ceremony, and should arrive at the scene around 9: 31 to debug the sound. Microphone, and do a good job of communication with the sound engineer; The master of ceremonies is responsible for the whole wedding procedure, and should arrive at the groom's home 31 minutes before departure to make good communication and preparations with the groom and staff.
camera shooting: 1 to 2 people, which is a lesson from the past. In order to avoid leaving regrets, it is best to invite professionals. Follow the whole wedding process, after editing, cutting and adding the title. End of the film Subtitles. Music. Special effects, etc., and made into a wedding commemorative DVD.
Photographer: 1-3 people, who shoot the whole process with the group, capture sincere moments and retain the most beautiful romantic memories. Photographers among friends can be employed, and those who have the conditions can find a professional to assist.
officiating person: 1 people, who can be held by the family elders or unit leaders, and send sincere wishes to the new couple.
Witness: 1 persons, who can be the elder of the family or the leader of the unit, and read the marriage certificate.
leader's speech: 1 people, briefly introducing the work of the new couple, and congratulating the new couple on behalf of the unit.
wedding reception personnel: 5 to 7 people. Generally speaking, the wedding reception team is not allowed to be empty, so besides the wedding reception personnel, relatives and friends should also go with them, at least one person in each car.
shoot. Scattering flowers: 4 to 6 people, responsible for the whole wedding as firecrackers. Fireworks. Blowing balloons, etc.
Best man: 1 people, never leaving the groom during the whole wedding, always serving the groom.
maid of honor: 1 people, never leaving the bride during the whole wedding, always serving the bride.
welcome guests: 4 to 6 people, with an appropriate number of people depending on the size of the wedding. Leading the guests who come to congratulate you to the designated table can avoid embarrassment and show respect for them.
Lead the couple to propose a toast: 1 to 2 people, who can be the master of ceremonies or the supervisor, and guide the couple to propose a toast to the guests and friends in the order of seniority.
Lead parents to propose a toast: 1-2 people, who are the elders in the family, lead parents to propose a toast to guests and friends in the order of seniority.
Sign-in personnel: 2 people, preferably a careful friend list of the person in charge.
others: 3 to 4 people, no work arrangement, if there are any problems, make them up in time.
Team arrangement: (Be sure to attach the road map and contact information of the team, and make sure that one car is available. )
Driving route: (detailed text description)
Team schedule: it leaves at 11: 11.
the sequence of car pairs: the first camera car, the second float car, the third elder car, the fourth to sixth cars for seeing off relatives, and the seventh to eighth cars for welcoming relatives. (It can be adjusted according to the actual situation, but in short, everything is based on the parents' family.) Celebration Planning Chapter 2
I. Main idea of the scheme
L. Improve and strengthen the brand image of Jinba clothing in the minds of people in XX market, expand its popularity, increase its reputation, and urge consumers to make purchases. Through a series of novel and creative planning, it is a fashion for men to wear Jinba in XX area.
2. Goal
Overall goal: to further curb the market share of the men's clothing brands in and outside the province, such as Youngor, Romon, Chamon, Rhodes, Julong and Shenying, which are growing in the XX market, and seize part of the market, so as to make Jinba clothing stabilize the XX market, gradually establish the western region and go to the whole country, and further improve its brand position.
Specific objective: To cultivate and form a fixed group of consumers of Jinba clothing in XX market by mainly promoting Chiu Man-Cheuk, the spokesman of Jinba clothing, and introducing the brand of Jinba clothing men's wear and the maintenance methods of men's suits.
second, the implementation time of this scheme is
November 25th, 21XX-December 9th (two weeks)
third, market analysis
first, analysis of competitors
1. In XX area, the main advantages of Youngor, Romon, Chamon, Rhodes, Julong, Shenying and other men's clothing brands inside and outside the province are:
B, local and foreign products, long-term business.
C, under the influence of Youngor and other brand clothing, it has formed a mutually promoting image establishment and promotion function with the men's brand clothing market occupied by Romon, Chamon, Rhodes, Condor and Julong.
D. The advertising activities have been planned and implemented in a holistic and meticulous way.
E, many enterprises have customized clothes in brands such as Youngor and Condor all the year round.
2. The investigation on the advertising effect of Youngor and others shows the following data:
a. Transmission rate. People who have seen Youngor and other advertisements
account for 72.8% of the total number of surveys
those who have not seen them account for 28.2%
B. Preference. Those who like Youngor and other advertisements account for 51%
48%
Those who don't like them account for 2%
C. Information source:
TV. 25% saw Youngor's advertisements through Guizhou and XX stations, and CCTV stations were all within 71%.
newspapers. 53% people have seen advertisements such as Youngor in the newspaper.
enterprises in the province, such as D and Shenying, occupy half of the rivers and mountains according to their own advantages, with details.
The data shows that Youngor and others have achieved excellent results in advertising and sales. However, Jinba clothing still has the opportunity to divide the market.
second, product analysis
l, quality. Youngor clothing has already established a high-quality reputation in many parts of the country. The performance and indicators of Jinba clothing are comparable to those of Youngor.
2. Style. Jinba clothing men's wear has a good style and can meet the needs of many people.
3. Price. The difference is not too big.
Third, consumer analysis
Consumers in XX area and other places have different characteristics:
1. Purchase methods. -Generally, it is recommended by oneself and friends to buy more, and the buying personality is very strong; -generally do not buy indiscriminately, and the price of the product has little influence on its choice.
However, quite a few consumers have got into the habit of wearing brands such as Youngor, and many big shopping malls also have their counters.
2. How to dress. Consumers in XX like to wear brand-name fashion.
iv. analysis of advertising effect in the past
no advertising in this area
v. potential market prospect
l and XX, as the frontier positions of reform and opening up in the west, have provided us with a good business environment.
2. XX is a rich area in the whole province, with high per capita income and strong consumption power.
VII. Importance of developing XX market
As a vast market with huge consumption potential, L and XX have great economic development value.
2. The promotion of Jinba clothing men's wear products in XX will lay the foundation for Jinba clothing company to develop the target market in the west.
advertising positioning
1. market positioning
XX is the main city, supplemented by Zunyi and Anshun, and radiates to the whole of Guizhou. All kinds of activities focus on XX.
second, product positioning
men's clothing with high quality, high price and high taste.
Third, advertising positioning
Jinba men's wear-my (Chiu Man-Cheuk's) choice.
IV. Advertising Target Positioning
Senior white-collar workers, businessmen and successful people.
v. positioning of advertising image
image-a man with noble taste (a man full of chivalrous tenderness)
advertising strategy
1. advertising purpose
After this year's advertising campaign, the popularity and goodwill of Jinba clothing have been initially established in the minds of consumers in XX area. And can gain a firm foothold in the western-style clothing market in Guizhou, and divide the market with Youngor.
second, the advertising is divided into stages
l and the sales expansion period (21xx 11-26), the main task is to attract consumers' attention to Jinba clothing; Initially establish the product image, guide consumers to know Jinba clothing, and achieve the purpose of expanding the market.
2. Strong sales period (27-31), which will guide consumers deeply, shape the trust and goodwill of products and divide the market.
3. during the supplementary period (1-9), we will establish a complete product image with various advertising campaigns.
third, the focus of appeal
high quality
high grade
fourth, strategic suggestions
l, a series of newspaper advertisements. Design a series of newspaper advertisements for use at any time. Advertisements in newspapers mainly focus on a quarter edition of red (special-shaped advertisements can be used), which can achieve eye-catching effect with red.
(The following advertising headlines are for reference only)
Main advertisement. Direct promotion of products.
From the point of view of commodities (newspaper, cloth)
"Jinba" man-Chiu Man-Cheuk will visit XX on October 31th to show his chivalrous and tender man style
Jinba men's wear-"landing in XX grandly"
Jinba men's flagship store will seize the beach XX
Chiu Man-Cheuk, an international superstar, will be held at Jinba men's flagship store on October 31th.
2. Large-scale cloth advertisements.
In the prosperous areas of the city, large-scale giant cloth labels (short-term inkjet printing) are hung on outdoor billboards, which has a sensational effect.
3. Make 8 buses with different routes on the bus body (half a year) to enhance the advertising effect in the later period.
4. Hang vertical banners and colorful flags in front of the door to increase the atmosphere.
VI. Activity Execution
(1) Company leaders and Mr. Chiu Man-Cheuk cut the ribbon
1. Site layout
A. Stage construction: red carpet was laid in the pedestrian plaza in front of Jinba store, with an area of about 111 square meters. There are flowers for the opening ceremony on the left and right sides of the gate. (create a special passage for stars to avoid other situations)
B. On-site packaging: 12 vertical banners of 7*1.7 meters are hung from the fourth floor of the floor where the Jinba store is located, and six floating banners are tied to the pedestrian plazas on both sides of the gate, with four colors: red, yellow, blue and white. The contents of the vertical banners and floating banners are the words of various business activities prepared by Jinba Company.
two stereos are placed in front of the carpet stage, one on the left and one on the right.
At the forefront of the carpet stage, there is a big double dragon arch with the words "activity" on it.
C. 6 color scissors, 7 trays, 18 colored silks and 11 gift flowers.
2. Activists: general manager and deputy general manager of Jinba, spokesperson of Jinba (Chiu Man-Cheuk), 1 program hosts (female: preferably TV announcers), 8 hostesses, 4 singers, 4 fashion models (male, over 1.81m in height), and a military band. XX Evening News, Guizhou Metropolis Daily reporter each 1, gztv (whirlwind report 3-5 people. )
3. Activity content:
Opening ceremony.
Jinba spokesperson's signature clothing sale activity. (Note: In order to prevent accidents, another program will be prepared for later supplement)
Live theatrical performances.
jinba fashion reality show (live).
4. Time flow chart of the ribbon-cutting ceremony: (All the on-site flat display parts should be installed the day before the event)
Before 8: 11; The site layout is complete.
8：11—8：31； All the activity staff are here.
8：31—9：11； All Jinba leaders, dealers, guests, reporters, etc. will sign in. (With the list of invitations issued, there are two sign-in managers from XX store, one of whom is responsible for managing the sign-in list, and the other is responsible for canceling the number of people on the list, and at the same time distinguishing the VIPs invited into the VIP area)
9: 31-9: 35; Celebration begins-the host takes the stage to announce the opening ceremony of the ribbon-cutting shop, and at the same time, "the military band plays music" and introduces the leaders, guests and spokespersons of Jinba's advertising image present.
9：41—9：45； The host began the opening remarks, congratulating the grand opening of "Jinba Clothing" XX store. The military band played music with the help of the etiquette lady, and invited the general manager of Jinba to speak
9: 45-9: 47; General manager jinba's speech
9: 47-9: 57 VIP representative's speech (the staff is determined, and the general manager of jinba will be invited out after his speech)
9: 57-9: 58 The host invited manager XX jinba to speak (and invited the ribbon-cutting people to be in place).
from 9: 58 to 11: 13, manager XX Jinba made a speech and announced the ribbon-cutting (the host invited all ribbon-cutting people to be in place first)
from 11: 13 to 11: 15, the ribbon-cutting was cut while the staff stood up and the military band continued to play. After the ribbon cutting, the military band continued to play, and at the same time, the host invited Mr. Chiu Man-Cheuk to make a speech and open the store door (a red ribbon was posted at the door of the store). At the same time, exit according to the platoon leader, etc., and take a break at the scheduled place (VIP area).
11：16--11：18； The host announced the start of the program performance
11: 18-11: 15; (The host interspersed with introductions) The singer and singing host took the stage to announce the specific time when Chiu Man-Cheuk, the spokesperson of Jinba clothing advertisement, was present and signed. Chiu Man-Cheuk took the stage to meet the audience and the program continued. Celebration planning article 3
1. Theme of the event
New Year, New Weather, Shuang Dan Carnival
2. Purpose of the event
Wave brilliant XX and welcome brilliant 21xx. On the occasion of Christmas and New Year's Day, in order to enrich the campus cultural life, enhance the contact between various departments of the League Society, cultivate the team spirit of officers, fully display the talents of teachers and students, and show the elegance of a new generation of college students, so that teachers and students can relax and get a happy mood before the final exam. The Youth League Society of the College of Life Sciences held the XX-year "New Year and New Weather Shuang Dan Carnival" in Shuang Dan.
III. Time and place of the activity
February 27th (Friday) 6: 11 p.m. Venue: 3-217
IV. Participants
League members of the College of Life Sciences and class committees of each class
V. Activity flow
Opening: Choose a more suitable program from the programs reported by various departments as the opening program and end it.