As the saying goes, there is a way to walk, and the interlacing is like a mountain. Every industry has its own set of rules and laws. If you are not familiar with this industry, you will rush into it, just like entering a black house. If you don't know the east, west, north and south, you will easily get lost.

The competition in today's society has reached a rather fierce level, and it is not easy for an expert in an industry to survive, let alone a layman? You don't know what to do and what not to do; You don't know where the trap is and where the road is smooth; You're just passive everywhere and beaten from time to time. You have invested hundreds of thousands and millions of dollars. You may have invested in Shui Piao for no reason.

A few years ago, the health care products market was in full swing. A real estate boss in Tianjin is very jealous, thinking that whoever makes health care products earns early. He spent a lot of money to buy patents, build factories, buy equipment and raw materials, and spend a lot of money on advertising and broadcasting. I know nothing about product listing strategy, channel construction, terminal design, personnel management, investment promotion policies and skills. He thinks that if products are bombarded by advertisements, they will make more money every day. But the harsh facts and fierce market competition gave him a blow. Tens of millions of dollars have been invested, and the advertisement has been put on for five months, but the product has disappeared.

Second, consider your financial situation.

As the saying goes: look at the food and eat according to your own situation. Do things with as much money as you have capital.

Who doesn't want to do hundreds of millions of billions of projects? Who doesn't want to build China or the tallest building in the world? That would be fame and fortune. But we don't have that much capital, so we can only do what we can.

Shi Yuzhu of Giant Group expanded blindly and built the so-called tallest building in Zhuhai with the production and operation funds. It took up a lot of funds, which led to the break of the capital chain and the complete collapse of the enterprise. This is the evil result of greed for perfection.

Third, integrate their own social resources.

Various social relations are also a valuable resource. Relationship between classmates, teachers and students, comrades-in-arms, colleagues, fellow villagers, relatives and so on. As the saying goes: one more friend is one more road, one more enemy is one more wall. Make more friends and be good at making friends. You will get a lot of useful information, inspiration and benefits from your friends.

Fourth, pay attention to information collection and utilization.

Modern society is an information age. To some extent, mastering information in time is the key to success.

There are many ways to collect information, either through newspapers, magazines, television and radio, or through the exchange of relatives and friends, or through modern communication tools such as mobile phones and the Internet. We should not only be good at collecting information, but also be good at identifying useful information and analyzing and utilizing it.

A driver in the Municipal Transportation Bureau got the news that the Provincial Highway Bureau and the Municipal Highway Bureau will build a high-grade highway in the local area in the near future. It can be said that the speaker is unintentional and the listener is intentional. Because there is a mountain suitable for producing stones near my friend's hometown, and a lot of stones are needed to build roads. The friend immediately bought the right to develop local rocks. Shortly thereafter, expressway began to build. The stones he produced were continuously transported to the construction site, which made him make a fortune. Everyone who works with him knows the information of road construction. Why is he the only one who makes good use of this information? In fact, it's just that he is more attentive and uses information better.

Verb (abbreviation for verb) perseverance and intensive cultivation

Some people, doing laundry yesterday, making clothes today, making electrical appliances tomorrow, and making medicine the day after tomorrow, are busy all day, doing nothing well, and finally achieving nothing.

Coca-Cola, a common beverage in America, has a manufacturing history of over 65,438+000 years. Although it experienced many ups and downs, it never gave up and eventually became a world-famous brand with annual sales of tens of billions of dollars.

A plastic product factory in Wenzhou specializes in making straws. A straw only earns 0.2%, which is nothing in the eyes of others. However, after several years of hard work, they have become the largest straw manufacturer in the world. Coca-Cola, Pepsi, Wahaha and other well-known manufacturers are his customers, with an annual income of tens of millions of yuan.

Small products make great achievements, and small products can also make big money.

6. Diligent in learning and good at cooperation.

Today's society is an era of knowledge explosion. Yesterday's advanced knowledge may have fallen behind today. Only by learning advanced knowledge and knowing more information can we become more professional and active.

Kim is the boss, and his career began in real estate. Relying on his enterprising spirit, he cooperated with famous planning companies to create a new model of liquor OEM buyout agent, a new world of sunset industry and sunrise model, and a dazzling star in liquor industry.

There are countless examples of successful cooperation. From the cooperation between countries and regions to the cooperation between enterprises and individuals, the concept of "win-win cooperation" has been verified. Manufacturers cannot do without raw material suppliers and wholesalers, and wholesalers cannot do without manufacturers and retailers. One section is connected with another, and one section is buckled. No one can do without another.

China has made use of Germany's advanced technology and management experience, while Germany has made use of China's cheap labor and vast market, which has become a model of successful cooperation in the world automobile history. On the one hand, China's automobile industry has made rapid progress and undergone qualitative changes; On the other hand, the Germans have developed a good market and of course made a lot of money.

As the saying goes: "360 lines, each line is the best." As long as you are diligent in learning, fully thinking and good at cooperation, you have a correct understanding and accurate positioning of your environment; As long as you are good at integrating various resources, making unremitting efforts and doing it in a down-to-earth manner, success is not far from you, and making money is no longer difficult.