The specific problems of customer relationship management in the development of modern catering enterprises are as follows:

First, we don't pay attention to the development and retention of customers;

second, there are no obvious measures to develop and retain loyal customers;

Thirdly, the management, marketing personnel and customers of catering enterprises have not established real communication channels with each other, so they can't handle customer complaints well;

Fourth, the front-line staff of the restaurant have a weak sense of customer service and building relationships with customers. There are not many high-level staff in the whole restaurant, and the selection and training of employees in the restaurant are not strict or unqualified, which is not conducive to the customer relationship management of the restaurant.

Fifth, the front-line service personnel of the company can't convey the internal culture of catering enterprises well and are not good at developing repeat customers.