1. how to be a good salesman? This is a nerve-racking problem for many salesmen and business managers. I personally think that to be a good salesman, you must have six basic qualities:

1. To be a salesman, you must always carry a lot of money, some in cash or money orders. If you don't think correctly, it will bring unnecessary losses to the company.

2. Have a solid marketing knowledge. Business personnel should not only do their own business well, but also stand at a certain height to consider how to operate their own market in a benign way, so that the sales speed will be the fastest and the cost will be the lowest. This also lays a solid foundation for being promoted to business manager in the future.

3. As a salesman, I think that only by suffering what others can't eat can we make money that others can't. Visiting two customers and five customers every day is quite different.

4. To have a good eloquence and persuade customers to buy their own products, we should not only rely on the competitive product quality and price, but also rely on the salesman's mouth to say how to make our language both artistic and logical.

5. Have good psychological endurance

6. Have firm self-confidence and never give up.

7. Be innovative. To be a qualified business person, you must open your own mind and use your own unique methods to open up a market.

In addition to the above qualities, business personnel should also achieve the following points:

1. They should love their products extremely, and business personnel who don't love products will never be able to do business well;

2. It is very important to know your own products. No customer wants to deal with business people who don't know the products, because you can't persuade customers to buy your products at all.

Business people should know the following when they take over new products:

1. What is the core business of the company?

2. what is the core competitiveness of the company?

3. what is the organizational core of the company?

4. Who are the company's customers?

5. what services do corporate customers need?

6. what are the ways to satisfy customers?

7. who are the company's main competitors?

8. what are the service features of competitors?

9. What are our company's countermeasures?

11. Who is our customer's customer? What services do they need? What is the impact of these services on your needs?

only by understanding the above contents can our thinking be clear and we can grasp the whole market from a macro perspective.

In addition, I would like to talk about what are professional salespeople and professional salespeople. The so-called professional salespeople take selling products as their profession and support themselves by selling. Such salespeople are not necessarily successful salespeople, but professional salespeople are one step closer under the above premise. They must be successful. They have taken sales as a means to realize their own value and turned sales into art. How to be a professional salesperson? Sales studies customers, and every professional salesperson clearly knows what customers care about. It probably includes the following aspects:

1, our service attitude

2, the professional level of our sales staff

3, the quality of our products

4, the price of our products

5, our service speed

6, our employee image

7, our after-sales service

8, our products.

2. Instrument preparation

To be a professional salesperson, you must be prepared for the instrument before visiting customers. Generally, when the weather is not too hot, you must wear a suit and tie. Wearing casual clothes and wearing a suit to visit customers gives the other party a completely different feeling. Secondly, whether your decoration is professional, whether the file package you use is up-to-grade, whether the pen and notebook you use are standardized, and whether the posture you walk with your head held high. Especially when a salesperson visits a customer for the first time, he must leave his perfect first impression to the customer like a son-in-law meets his mother-in-law for the first time, because people will never have a second chance to change their first impression in the other person's mind. Here, I want to focus on language preparation. Maybe many people find it difficult to define sales, but I think that sales is to communicate with customers, and communication equals sales. The process of sales is the process of how to establish relationships with customers. According to statistics from relevant experts, in the whole process of successful sales, language accounts for 38%, actions in conversation account for 55%, and the content of conversation only accounts for 7%. That is to say, the key to business success lies in language and action. I don't know if you marketing experts have ever thought about the distribution of language content in business negotiations. According to statistics from experts, 81% of the whole conversation is about talking with customers, and only 21% of the language is used to talk about business. Therefore, before visiting customers, we must make good preparations for the languages. When customers are pressed for time, how can I make my purpose clear in five minutes? It takes half an hour to talk to customers and one hour to prepare those languages. Therefore, sales means communication, and communication means sales. A professional salesperson must check whether he has professional clothes, professional decoration and professional languages.

3. Preparation of materials

Professional salespeople will prepare their own materials before visiting customers. The preparation of materials generally includes: preparation of business cards, preparation of sample books and preparation of physical samples. A professional salesperson must have a deep understanding of his own products and thoroughly study his own materials. When customers browse their own materials, you can directly tell the other party the page number or even the first line. In this way, customers will think that you are particularly professional.

To sum up, sales preparation is particularly important. If you are not fully prepared, your negotiation may be passive. What is sales ability? I think it's mentality+knowledge+skill = sales ability.

2. Everyone can speak, but some words should not be said on some occasions. We often see the phenomenon that a business is ruined by one sentence in sales. If a salesman can avoid making a slip of the tongue, the business will definitely be fruitful. To this end, the author summarizes nine things that should not be said when "disaster comes from the mouth", hoping that business personnel must avoid it.

1. Don't say critical words

This is a common problem of many business people, especially new business people. Sometimes they speak without thinking, and blurt it out and hurt others without knowing it. A common example is to say, "Your building is really difficult to climb!" "This dress doesn't look good. It doesn't suit you at all." "This tea tastes terrible." Or "Your business card is so old-fashioned!" "It's better to be alive than dead!" These blurted words contain criticism. Although we don't mean to criticize and accuse, we just want to make a smooth speech and have an opening speech, which sounds uncomfortable to customers.

people often say, "I'm willing to be a cow or a horse with a good word", that is to say, everyone wants to be affirmed by the other side, and everyone likes to listen to good words. Otherwise, how can there be a saying that "praise and encouragement make an idiot a genius, and criticism and complaint make a genius an idiot"? Who wants to be criticized in this world? Business people are engaged in sales promotion, and they deal with people every day. Praise words should be said more, but they should also be paid attention to in moderation. Otherwise, people will feel hypocritical and lack sincerity. Just like Aunt Wang, who lives in my compound, one day after the salesman said goodbye to her, she came to us and said, "Don't listen to him. His mouth is as sweet as death. It's all fake. Why are all the people trained by this insurance company all the same? They are glib and slick!" You see, this aunt Wang reminds us invisibly that the complimentary words in conversation with customers should come from your heart, and you can't praise them blindly. You know, if you are humble and naturally express them, you can win people's hearts and convince people.

2. Put an end to subjective topics

In business, you'd better not take part in discussing topics that have nothing to do with your sales promotion, such as politics and religion, which involve subjective consciousness. No matter what you say is right or wrong, it has no substantive significance for your sales promotion.

some of our newcomers, who have not been involved in this industry for a long time and have little experience, are inevitably unable to master the customer's topics in the process of communication with customers. They often follow customers to discuss some subjective issues, and finally their opinions will be divided. Some people get the advantage of "getting the upper hand" even though they are red-faced on some issues, but after the fight, a business is so ruined. Think about the debate on such subjective issues. What's the point? However, experienced old salesmen, in dealing with such subjective issues, will start some discussions with customers' views at first, but in the debate, they will immediately lead the topic to the products they are selling. In a word, I think that everything that has nothing to do with sales should be put aside, especially subjective issues. As a salesman, we should try our best to put an end to it, and it is best to avoid talking about it, which will be good for your sales.

3. Use less technical terms

Mr. Li has been engaged in life insurance for less than two months. As soon as he entered the battle, he flaunted to his customers that he was an expert in the insurance industry. A lot of technical terms were shoved at them on the phone, and all customers felt great pressure. After meeting with customers, Mr. Li gave full play to his major one after another, and a lot of technical terms such as "premium exemption", "rate", "creditor's rights" and "beneficiary of creditor's rights" made customers feel like groping in the dark, and the other party's antipathy was born. It was natural to refuse, and Mr. Li unconsciously missed the business opportunity to promote sales. After careful analysis, we will find that the salesman treats the customers as colleagues in training them, and they are full of specialties. How can people accept it? Since I don't understand, how can I buy products? If you can convert these terms with simple words, so that people can understand them clearly after listening, then the communication purpose can be effectively achieved and the product sales will be unimpeded.

4. Don't exaggerate

Don't exaggerate the function of the product! This false behavior, customers in the future to enjoy the product, will eventually know what you said is true or false. Just because you want to achieve a temporary sales performance, you must exaggerate the function and value of the product, which is bound to bury a "time bomb". Once a dispute arises, the consequences will be unimaginable.

Every product has its advantages and disadvantages. As a salesman, you should stand in an objective angle, clearly analyze the advantages and disadvantages of the product with your customers, and help them "shop around". Only by knowing yourself and being familiar with the market situation can you convince your customers to accept your products. Remind sales staff that any deception and exaggerated lies are the natural enemies of sales, which will make your career unsustainable.

5. Prohibit offensive words

We can often see such scenes. Business people in the same trade use offensive words to attack competitors, and some even say that the other party is worthless, which makes the image of the whole industry unsatisfactory in people's minds. When most of our salesmen talk about these offensive topics, they lack rational thinking, but they don't know that the offensive words and expressions against people, things and things will cause the resentment of prospective customers, because when you talk about it, you look at the problem from one angle, not everyone is on the same angle with you. If you are too subjective, it will be counterproductive, and it will only be harmful to your sales. I believe that with the development of the times and the strengthening of corporate culture of various companies, aggressive words will never become popular.

6. Avoid talking about privacy

When dealing with customers, the main thing is to grasp each other's needs, instead of talking about privacy at once, which is also a common mistake made by our salesmen. Some salesmen will say, all I talk about is my privacy. What does it matter? Even if you only talk about your privacy and don't talk about others, can you make substantial progress in your sales by telling the whole story about your marriage, sex life and finance? Maybe you will say that we don't talk about this with our customers, and it is difficult to talk about business directly. It's okay to talk about it. In fact, this kind of "gossip-style" talk is meaningless, wasting time and wasting your business opportunities.

7. Ask less questioning topics

In the course of business, you are worried that the prospective customer won't understand everything you say, and you constantly question the other party for fear that they won't understand you. "Do you understand?" "Do you know?" "Do you understand what I mean?" "Do you understand such a simple question?" It seems that an elder or a teacher questions these disgusting topics. As we all know, from sales psychology, questioning customers' understanding all the time will lead to customers' dissatisfaction. This way often makes customers feel that they can't get at least respect, and rebellious psychology will follow, which can be said to be a big taboo in sales.

If you are really worried that the prospective customer doesn't quite understand in your detailed explanation, you can get to know the other person in a tentative tone, "Is there anything I need to explain in detail?" Maybe this will be more acceptable. Maybe, when the customer really doesn't understand, he will take the initiative to tell you, or ask you to explain it again. Here, give a piece of advice to the salesman, customers are often smarter than us, and don't replace their advantages with our blind spots at will.

8. Change boring topics

There are some boring topics in sales, and you may have to explain them to customers, but these topics can be said that everyone doesn't like to hear them, and even they want to doze off after listening to you. However, due to the pressure of business, I suggest you make this kind of words simple and can be summarized. In this way, customers will not feel tired after listening to it, and your sales will be effective. If you have to explain some very important words to your customers clearly, then I suggest you don't try your best to force them. In the process of your explanation, you might as well find some short stories and jokes that they like to listen to from another angle to stimulate them, and then get back to the topic. Perhaps this effect will be better. In short, I personally think that this kind of topic, because it is boring and customers don't like it, you'd better keep it if you can, and put it aside, sometimes it's better than telling the whole story.

9. Avoid indecent words

Everyone wants to be with cultured and hierarchical people, on the contrary, they don't want to associate with those who are "swearing". Similarly, in our sales, indecent words will definitely have a negative impact on our products. For example, when we sell life insurance, you'd better avoid words like "death", "dead" and "finished". However, experienced salesmen often use euphemisms to express these sensitive words when dealing with these indecent words, such as "loss of life" and "going out"