Generally speaking, one million yuan can open a good pregnant and baby shop.

To open such a store, you might as well choose a second-and third-class location in some cities, and you can operate well as long as it is 51-71 square meters. The annual rent for such an area needs at least 51,111-61,111 yuan.

To open a mother-baby store, the decoration need not be too luxurious, just pay attention to the cleanliness and brightness of the store, and the hardware equipment required is not much. Air conditioning and some hardware equipment are enough, and the investment is about 21 thousand to 31 thousand. When decorating, we began to do poster propaganda. For example, during the decoration, we made a big spray painting to bake the whole door, and the content was xxx children's shop, so that nearby residents would not go to the supermarket to buy what they wanted at least recently, giving residents a kind of waiting psychology.

For pregnant and baby shops, the competitive environment is relatively harsh: China people are the most serious followers. As soon as you see that your business is good, you can immediately start in front of you, left and right. It is not a bad thing to have competition. The problem is that each other will only engage in price wars, making profits lower and lower, and will only belittle their opponents, attack them, convince consumers that they are nobody, and be wary of the whole industry. If you want to open a pregnant and baby shop, give more added value to the products, give customers more practical knowledge about baby-rearing, be honest with others, be guided by professional knowledge, convince customers of you, and then generate loyalty.

There are the following ways to promote the opening and later business:

1. If conditions permit, contact the children's amusement company at the door to install several electro-acoustic children's recreational vehicles to increase the atmosphere;

2. Poster publicity was started when the decoration was finished. For example, during the decoration, a large spray painting was made to wrap the whole door, and the contents were made into xxx children's shop, so that nearby residents would not go to the supermarket to buy what they wanted at least recently, giving them a kind of waiting psychology;

3. Contact suppliers, purchase goods, and at the same time, all baby products companies have promotional clothes or single-packaged gifts. Give them away for free some time before opening, or accompany them with the goods. How long and how hard you do it.

4. As soon as we open the business, we will develop members, make membership cards, issue membership cards at whatever level, and sell discounts at whatever level when we buy membership cards next time;

5. Posting posters, new promotion, holiday promotion, out-of-season promotion, store celebration promotion, etc. in front of the store;

6. Carry out delivery service and install birthday greeting information service system;

7. Distribute advertisements, and closely contact manufacturers to do trade-in activities.

Guess what you like (how to open a mother-baby store)

First, how to attract customers?

1. The newly opened swimming pool can print business cards, which are mainly based on the main items of the swimming pool, indoor environment, preferential treatment, contact information and address. Business cards are distributed to the front of the maternity and infant hospital, not only for new mothers, but also for pregnant women. There is also a place where babies are vaccinated in the community, which is the most concentrated place for baby mothers and your best publicity place. Just consider where your consumers are, and send them there. Business cards are generally not expensive, and those who receive them are also kept. Generally speaking, sending business card information feedback is the fastest, and some people will have telephone consultation on the same day. After sending a business card, the most important thing is that the person who answers the phone must make clear the main business. The level of speech should be professional. This is the most critical step in deciding that potential customers will become consumers to buy.

2. I personally think there is a very effective way to do more with less money and do things without spending money. Go to the local TV station and radio station to order songs for your customers, that is, the babies who swim in your store, and you can also unite with the radio station to issue swimming discount cards. This is generally free of charge. Be sure to make your store name clear when you order songs. Your purpose is to improve your popularity.

3. Another way to make news is to contact the maternity and infant hospital. For example, a baby born in the local maternity and infant hospital on June 1st can get a free card. The purpose of this is to let everyone pass on word of mouth.

second, the swimming pool should be popular and vigorous, and it should also work hard on its mother.

The swimming pool is mainly engaged in baby business, but the decision to buy is in the hands of the mother, so it is necessary to do a good job of the mother. Generally, after the new mother has a baby, it is difficult to adapt, most of them are lonely, and there are fewer social circles and communication opportunities. When operating the swimming pool, we must consider creating a warm place for mothers, so that mothers can recharge their batteries here and become an activity place for mothers to raise children, give birth and repair. Become a mother's home. Mom's paradise. Here are some things that moms need. Third, personnel management

The swimming pool has just opened, and consumers can't hire many waiters. If the management ability is not good, they are still facing the problem of brain drain. Therefore, personnel management is also a problem that bosses have to face. How to train new employees to become sales experts and so on.

The best way is to implement the instruction of the speech manual, set an acceptance standard for each work of the waiter, and provide guidance on the operation process, so that even if the waiter leaves, the management experience is an intangible asset in the library and cannot be taken away. The more detailed the waiter's work guidance, the better. When each baby comes to the store, what to say and do when entering the door, what to pay attention to when swimming, the time when touching and massaging, the number of massage techniques, and how to entertain the waiting mother. 4. As long as you make money, you should go to the swimming pool to earn not only the baby's money, but also the mother's money. Only in the swimming pool can mothers have free time and mood, and they can listen to your introduction. This time is also the golden time for you to promote your mother's postpartum repair products.

A

(1) Infant swimming industry, a sunrise industry in the 21th century, has great market potential.

(2) There are about 25 million newborns born every year in China, and investment in children's intelligence, health and education is a must for every family.

(3) Swimming for 1-year-old infants is a new service and sales integration industry.

(4) Special products, expert ideas, professional services and super-value returns. Professional service and sales guidance, worry-free and labor-saving. Develop the baby industry; The market space is huge, the investment is small, the risk is low and the return is stable.

(5) Develop baby members and provide perfect services.

(6) Infant swimming is the latest international popular parenting concept, which has attracted great attention from many infant families.

B

For example, the population of a medium-sized city is about 411,111, and the birth rate is 2%: 411,111 * 2% = 8,111 people/February =677 people/month. According to the law of 21: 81: 21% babies will come to swim, 667*21*=133 people/month. A Conservative calculation: 133 people *38 yuan/time =5154 months. B Among them, 21% babies can swim three times a week, 133 people *21%=27 people. 3*4.5=13.5 times a month, ***27*13.5 times =365 times. 365 times *38 yuan/time =13871 yuan/month. Total operating income per month: (1)+ (2)=18924 yuan/month.

c

Operating cost: (1) Labor (2 people): 1811 yuan (2) Shop and rent: 1111 yuan (3) Miscellaneous expenses: 611 yuan (4) Hot water and gas, utilities and swimming consumables: 3111 yuan. . . . . . Total expenditure: 4,611 yuan. . . . . . Net profit: 18924-6411=12424 yuan.

How to increase the turnover of the baby swimming pool

The children's swimming pool is mainly aimed at children aged 1-6, which is different from the baby swimming pool aged 1-1 and the adult swimming pool. On the one hand, the operation quality comes from the baby's love, on the other hand, it comes from the parents' evaluation. Many children's swimming pools are in an embarrassing dilemma because of their unclear positioning, which can not achieve the professional level of the professional children's swimming pool training system, and can not escape the bad impression of "bathhouse" in the eyes of parents. ?

1. Differentiated marketing: Have a deep insight into customers' core needs and package stores accordingly. What are customers' needs in choosing a children's swimming pool? What value can the store provide to meet the needs of customers? This is the premise and foundation of whether the store can attract and retain customers. The most fundamental need for customers to choose a children's swimming pool is for their children's health. As a baby swimming pool, all supporting facilities, environment, services and other factors exist for the baby's health. In terms of hardware, safe swimming equipment and water quality, healthy indoor environment and ventilation conditions, timely heating and water supply system, etc. In terms of software, comfortable changing environment and swimming environment, professional and meticulous patient service, etc. Work hard on every element that can consider the baby's health, find the outstanding advantages of the store, that is, the core selling point, and make key packaging to form its own unique sales proposition. For example, there are baby nurses and baby swimmers who have worked for many years to ensure professional service; Such as super-large space, professional swimming equipment, etc., focus on one point, highlight the key points, and implement differentiated marketing, which must not be generalized. The children's swimming pool itself is a branch subdivided from the maternal and infant industry market, which needs targeted marketing for specific groups (namely children aged 1-6). In the promotion process, it focuses on the psychological characteristics and parents' needs of children aged 1-6, emphasizes its own professional orientation, focuses on the target group, focuses on its advantages, distinguishes its competitors, carries out storefront packaging, refines theme images and theme advertisements, and forms a unified caliber for external communication. ?

second, service marketing: basic services+additional services, so that customers can experience value-for-money value-added services. In terms of basic services, children's swimming pools generally involve children's swimming, children's bathing, passive swimming exercises, children's swimming teaching, etc. In the service process, we should make full use of the special psychological characteristics of children aged 1-6, such as imitation, curiosity, good games, like praise and encouragement, and like success, and scientifically guide their babies. In the process of swimming service, the swimmer can appropriately organize some interactive games to encourage the baby, such as putting some water toys in the water for the baby to grab, and the grabbed toys belong to the baby. In addition, some small-scale swimming competitions can be organized to increase the interactivity and entertainment in the swimming pool, and babies with excellent performance can be encouraged appropriately. During the service, the swimmer should observe the baby's physical condition in time and inform the parents in time. After swimming, measure the baby's height and weight, and give suggestions and professional opinions according to the specific situation. Therefore, as the name implies, additional services are services beyond the scope of purchase. What customers want in the purchase process is not "cheap" but "taking advantage". Taking advantage of it, it is easy to accept products or services. Therefore, in some cases, it is better to send some additional services than to reduce the price, which requires salespersons and service personnel in children's swimming pools to work hard on marketing skills and create a feeling of value for money. Conditional customers may wish to give additional services such as baby's haircut, baby's trace element detection or baby's growth and development detection after swimming. Some early education tools such as literacy cards, color cards and parenting CDs can also be placed in the store, and they can be given to babies and parents free of charge according to the actual situation. In addition, non-member customers can be given a certain amount of vouchers, vouchers or bonus cards after each swimming, which is convenient for the next use or cumulative use. On the one hand, it caters to customers' psychology of taking advantage, on the other hand, it can also cultivate repeated consumption. ?

third, membership marketing: intensive cultivation, cultivating loyal customers. Generally, children's swimming pools will adopt the membership model. Membership marketing is not as simple as simply establishing a membership library, issuing a membership card to spend points or enjoying membership discounts. Many enterprises have not really grasped the essence of membership marketing, and only stayed at the level of "handling cards-spending". Membership marketing needs to provide differentiated services and accurate marketing, so as to improve customer loyalty. 1, the establishment of consumption database member consumption database is the basis of studying consumption behavior, through the collection of member consumption information, it is classified.