The door head is the only customer without having to enter the store can judge by virtue of the good feeling of the door head, whether to enter the store's first point of contact, equivalent to the first impression between people. The door head is also the real external thinking, from the customer's point of view of the milk tea store. And in the era of supply over demand, using external thinking to run a milk tea store is a rare winning mindset.

In a time of such fierce competition, a poor first impression, consumers simply do not have the opportunity to discover your inside. The door head is equivalent to the shopping mall shelves, it directly affects the milk tea store exposure rate, the customer's choice to enter the store. In the same location, my milk tea store obviously product flavor is better, and competitors to the door head as an important advertising space to attract customers and then the door of the city, their own milk tea store but only a few customers. The phenomenon behind such a bottom formula: exposure rate + store rate = turnover enhancement magic.