I often see the business model, marketing model, profit model, what is the difference, the head is big. What exactly are these things called patterns?

I have read dozens of books on business models and done business practices for more than ten years, and I have lost and earned. Now it has served entrepreneurs for many years, providing top-level design of business models, making entrepreneurship simpler and doubling sales and profits.

In a word, the business model is the way to make money. Business model, marketing model, profit model are all ways to make money, all of them have the same meaning, there is no difference, the model that can make money is a good model, and the model that does not make money is a bad model. The business model, that is, how does this business make money? The marketing model is how the product and brand are sold to make money? The profit model, that is, what does this project rely on to make profits? As an entrepreneur, we should not dwell on these concepts, but understand what changes a model can bring us?

At present, the mainstream business model is roughly divided into six types: 1 Internet model, 2 chain model, 3 direct sales model, 4 financial model, 5 * enjoyment model, 6 wisdom model.

1. Internet modeThe

Internet model is the hottest mode now. At the heart of the internet model is free, cost-effective and linked. Taobao defeated eBay by free, Xiaomi won the opportunity by cost performance, and WeChat relied on link people. WeChat connects 1 billion people, and this energy is amazing. Headlines connect information, so information generates value.

Second, the core of the chain modelThe

core of the chain model is standardization and locking.

3. Direct Selling ModelThe

core of the direct selling model is crowd fission. At the end of last year, Quan Jian had a big incident, and the 20 billion plate was poured down. The direct selling model does not have a big future in China. But direct selling has inspired a lot of subdivision models, such as Guazi second-hand car direct sales network, he is not called direct sales, he is called direct sales, there is no middleman to make the difference, in fact, the platform is a middleman.

Fourth, the financial modelThe

core of the financial model is leverage and the sense of future value.

Fifth, the

core of the enjoyment mode is that everything can be rented.

Sixth, the wisdom modelThe

core of the wisdom model is to go to the artificial.

Each model has advantages and disadvantages, such as the Internet model, which seems to be extremely powerful, but is actually experiencing traffic bottlenecks and has to go offline. Each model continues to cross borders, blurring boundaries, and fissioning into more dazzling patterns. There are too many people on this planet, China is also very large, and a variety of models can be diversified and harmonious, and it is difficult to say that one model replaces another.

These six models can be integrated and used, Internet + chain, that is, new retail; Internet + direct sales, that is, micro-business, community; Internet + finance is mutual finance.

After looking at the above six models, do you see that the business model has the same rules? It is to be friends with money, and the different ways of making friends with money are different business models. The Internet model is free at first, which friend can refuse it, and then take a little commission, and the friend also makes money, and it is nothing. The enjoyment mode does not care about the eternity, only cares about the once owned, in fact, it is not the one that has been owned, just rent it for a while. The business model is to make friends with money, and then use money as the core to mobilize people and things, which forms money flow, passenger flow, and logistics. The new business model is a new combination of people, money and things.

If you want to make money, you have to be close to money, and finance is the closest to money, so the financial model is also one of the most profitable models. The Internet is also very close to money, looking at the global Internet giants, Google, Alibaba, Amazon...... That's not a pile of money, and it can even be said that without big capital, there can be no big Internet platform. If we do a small business, we also need to have some capital. So, the model is not the most important thing, the most important thing is the money, how to organize the money.