(The most complete in the whole network) How can lawyers effectively obtain the source of the case? What are the ways for new lawyers to explore the source of cases?

Young lawyers and novice lawyers, it is enough to read this article about finding the source of the case. The whole network is the most complete. If you want to find the source of the case through the Internet, you should read it all the more. This article is suitable for all lawyers. After studying hard at the cold window for more than ten years, every lawyer got an undergraduate diploma and worked hard for the last stand for the judicial qualification examination. Faced with a passing rate of only 111% a year, I got up in the dark to review, stayed up late countless times, recited and understood countless laws, and did countless exercises and simulations. Day after day, I learned the knowledge over and over again. Passing the law exam is only a stepping stone to realize the lawyer's dream, and the road ahead still needs unremitting efforts.

after the internship expires, you need to pass the interview before you can obtain a formal lawyer's practice license. The time cost of becoming a lawyer is only clear to the legal person. Novice lawyers who stand out among them still have several years to grow up before they can become a proficient lawyer in basic business, but whether they are novice lawyers or lawyers with deep qualifications, they need and care most about the source of the case. The source of case is the primary premise for every lawyer to stand on and survive and develop. Without the source of case, it means that there is no case to handle, no source of income, and more importantly, there is no opportunity to display their talents. No matter how powerful the lawyer is, the lawyer who has learned the most professional knowledge will be abandoned, thus "ruining" a lawyer's bright future. So, how can lawyers effectively obtain the source of case? The ways and means for new lawyers to explore the source of the case have become the most important. Let's discuss them together:

For lawyers, the source of the case is the market, and the development of the source of the case is actually marketing. We should seize the pulse of the market and promote the lawyer's legal products in the fierce market competition so that everyone can find you in the vast sea of people, and the source of the case is nothing more than contacts and publicity.

1. Traditional methods (connections are the mainstay, and you can directly skip to the back to check the way to get customers through Internet channels):

1. Make good use of the circle of acquaintances

Push your personal business card through the recommendation of friends and relatives, old customers, attending homecoming meetings, attending hometown meetings, etc., and tell everyone that you are a lawyer. Because of the professional particularity of lawyers, people are very awe-inspiring, which will deepen everyone's impression of you, and everyone has subconsciously remembered the fact that you are a lawyer, and you will be the first to think of any legal problems in the future. In fact, starting from one's own interpersonal circle is the source of the first bucket of gold for most lawyers.

2. Find a big law firm to call on

A big law firm has abundant resources and various types of cases, and the cases it handles are large and influential. When you have the opportunity to contact these cases, your vision will be very broad, and the skills you have learned and the practical experience you have accumulated are also very sufficient.

3. Follow the senior barrister to help with the case

Senior lawyers in law firms have a lot of cases, and there are always some cases that can't be handled at the same time. At this time, other lawyers are needed to help. Do a good job in the case that every teacher, colleague or colleague has transferred or needs your assistance. Your serious and responsible attitude will leave a deep impression on people, so that others will think of you at the first time if they have good case cooperation in the future.

4. Join the team of lawyers

When you can't walk independently, it's a good way to walk together with the help of others and the ability you have stored. When you are a lawyer at first, don't rush to handle cases independently. You can seek to be an assistant to an old lawyer or a designated lawyer of a team lawyer in a certain enterprise. At the same time, we must correct our thinking, and any post starts from the grassroots and starts from small things.

5. Participate in or hold various salons, forums, lectures and lectures

In order to build a high-density potential customer base at low cost, lectures and lectures are the best way, which is point-to-point publicity, which has the effect of sowing seeds in the venue and planting grass extensively. Lawyers can communicate face-to-face with clients through lectures, lectures, salons and other activities, and show their own advantages and tall and confident image in the client's field of vision intuitively. Moreover, there is a questioning session at the scene. After the client throws out the questions, it is more convincing for lawyers to give professional answers through the scene.

in fact, "speaking" can "speak" about the business and the source of the case, and "speaking" can conquer customers, and it can hold the hearts of customers well. This source of the case is basically firmly in the bag. At the same time, the "speech" can conquer the judge, speak well, the judge was moved by you, and the case was basically "won", and it left a very deep impression on the customer and established a tall, professional and confident image.

6. Take the road of legal aid

Don't think narrowly that legal aid is only the legal aid cases arranged by the legal aid centers of provincial judicial departments. Don't think narrowly that legal aid is a hard way to lose money. In fact, novice lawyers should take the initiative to participate in the legal aid arranged by the competent department of the industry and the social legal aid that they think is worth participating after judgment, and the scope of legal aid should not be limited to your province, city and county, but should enlarge their eyes all over China and take the opportunity to expand their popularity, thus attracting more cases.

7. Incorporate into more social circles and expand network resources

Expose your lawyer status, and accumulate and expand your network, instead of sitting in the office every day, blowing air conditioners, drinking tea, waiting for customers to come to your door and waiting for opportunities to come, you should devote yourself to more social circles, expand your social scope, broaden your horizons and get to know people from all walks of life, which is conducive to your own development.

8. Take advantage of Saturday and Sunday breaks to set up stalls in prosperous places to provide free legal advice and substitute books; Go to some markets where individual traders are crowded and hand out business cards.

9. When you are free, go to the court filing room more often, and take the opportunity to provide free legal advice before talking about accepting the case; Attend the court session and communicate with the party who has not hired a lawyer; Go to the labor bureau to wait behind the door, issue business cards, publicize, etc.

11. Take time to visit some companies and enterprises, try to contact and talk with their leaders, understand the actual situation and needs of enterprises, and introduce yourself, your law firm and legal knowledge.

11, often participate in some entrepreneurs' associations, chambers of commerce and guilds, and get to know more company leaders and big coffee in various industries.

with the continuous development of social economy, people's education level has been continuously improved, and their legal awareness has also been enhanced. In daily life, when there are some legal problems or disputes, they tend to seek legal help. Today, when the Internet is highly developed, people rely heavily on the Internet, and their mobile phones never leave their hands. They always look for a "mother" in the first place. After all, brainstorming on the Internet can screen out a lot of useful information for themselves. This also shows that some traditional marketing methods may no longer be applicable. We should keep up with the pace of the times, use the power of the Internet and the media to open up the case source market and obtain more effective case sources, so we don't have to rush around. It also highlights the importance of using the Internet for publicity, which will spread very quickly.

Lawyers must know how to publicize. The consciousness that wine is not afraid of the depth of the alley is no longer applicable now. If we continue to stick to this idea, we will definitely fall behind the times. Publicity through the Internet is a kind of accumulation and precipitation of knowledge, culture, wisdom and experience. Exposing oneself as a lawyer on the Internet means systematically posting professional legal knowledge on the Internet, shaping the professional image of lawyers and establishing personal brands for people all over the world to search for. Let's discuss the second major method of case source channel:

Second, modern methods (mainly Internet propaganda)

1. Search engine promotion

Search engine promotion methods can be divided into many different forms, and the common ones are: logging in free classified catalogue, logging in paid classified catalogue, search engine optimization, keyword advertisement, keyword bidding ranking, search ranking, webpage content positioning advertisement, etc. To sum up, it is expensive to pay, free and time consuming, and not every lawyer is proficient in SEO promotion.

2. Establish a lawyer's personal website

There is an independent domain name. The advantage of this lawyer promotion method is that it can better control the content of the lawyer's website and package the lawyer himself more comprehensively. However, lawyers should comprehensively analyze their own advantages, interests, interests, strengths, specialties and weaknesses in their professional fields. To accurately find your long-term position in the future, don't let yourself be a panacea lawyer all your life! Scarcity is precious. Only when you become an expert in a certain field can you stand out from many lawyers.

3. Open and operate major self-media accounts

Open major self-media accounts including but not limited to WeChat WeChat official account, Sina Weibo, Yidian, Penguin, Netease, Headline, Zhihu, Blog and Baijiahao. Lawyers need marketing, but also need purposeful, targeted and planned marketing. It is a very good marketing method for lawyers to use content marketing, and it is the general trend to build brands and open up the source of cases through content marketing. If you choose content marketing, then the creation and dissemination of content are two core links. In terms of the choice of communication channels, the spread of WeChat WeChat official account, Headline, Yidian, Penguin, Netease, Weibo, Blog, Baijiahao, etc. has been increasingly loved by many legal practitioners, especially WeChat WeChat official account. For lawyers who have just entered the business, they have no experience, no qualifications, no connections and no funds. It is a good opportunity to use major media for content marketing, which is often favored by search engines and will have a good ranking.

4, soft text promotion

An excellent lawyer is not only excellent in professional ability, but also very rich in theoretical knowledge. Young lawyers with little case experience can demonstrate their abilities through theoretical articles; For experienced lawyers, you can sum up your experience through articles, learn from others and further improve yourself. Take writing and publishing articles as an opportunity to constantly improve self-writing level and self-cultivation, consolidate professional knowledge, and enhance sense of honor and responsibility. Try to publish your opinions, articles and even works through various channels, including magazines, conferences, forums, professional websites, influential WeChat official account, etc., and show your articles on these platforms, which invisibly forms your low-cost continuous access channel. If your potential customers see your articles, they may trace them to you, which is an indiscriminate attack.

5. Strive to be on TV and participate in public welfare programs

There are many public welfare activities in the news media that require lawyers to intervene, which requires lawyers to develop the habit of reading newspapers and TV, and contact the editor actively after seeing the relevant information and volunteer themselves. But we must remember: don't talk about remuneration with reporters and editors, but build your own image as a charity ambassador in the name of public welfare. Usually, we should take the initiative to participate in social hot cases and public interest litigation cases reported by the news media, even if we just say three or five comments in the newspaper or show a little face on TV, it is accumulation and wealth.

6, friends circle drying judgments and court summons, etc.

lawyers' friends circle drying judgments and court summons is also a means of publicity, which can be said to be zero-cost, so that people in friends circle can know what kind of cases you are busy with recently, and prove that you are not idle, but also have customers and can be competent for this type of cases. Always brush the sense of existence in the circle of friends, so as to make yourself famous, so that the first person you think of when you encounter similar problems in the future is you.

7. Establish or join the legal popularization WeChat group

QQ and WeChat can also be used as a tool for external publicity and contact, so as to keep the social QQ group and WeChat group active and improve their visibility as lawyers. Because everyone's cognition of a person begins with words and deeds, especially the Internet era has brought convenience to everyone and spread their own information through the Internet. Accurately locate some vertical QQ groups and WeChat groups that you are good at: for example, if you are good at financial law, go to some entrepreneurial groups and financial groups, where there are a large number of potential customers who need investment and financing, equity, private placement and listing, and they will definitely have corresponding legal problems; If you are good at marriage and family cases, soak up more mom communities; If you are good at company law and labor law, go to some management communities and HR communities.

8. Enter a large-scale legal consulting platform (highly recommended)

Enter a large-scale legal consulting platform, especially some large-scale paid legal consulting platforms, and truly realize knowledge. Why do I suggest that we must settle in the paid legal consultation platform? The reasons are as follows: the service sold by the lawyer industry is knowledge plus time. Although the customers who are willing to pay for knowledge are not necessarily big customers, they must respect knowledge and have relatively good quality. The role of the paid legal consultation platform is to help you screen such quality customers. Personally, I don't recommend entering the platform that requires lawyers to spend money to authenticate. In essence, although lawyers spend money to enter the platform to obtain the source of the case, they actually screen the source of the case through free consultation, which leads to the poor customer quality of this platform. Many customers want free consultation and don't accept paid consultation at all, and the conversion rate is very low. The same is to screen customers, why not settle in some paid legal consulting platforms? It is time-saving and efficient to screen quality and valuable customers in one step.

A good lawyer platform must provide a lot of convenience, including not limited to brand exposure, resource docking, earning consulting fees, and turning online customers into offline case sources, which covers almost all the needs of lawyers. Therefore, we must make full use of the advantages of the Internet and choose to settle in some good lawyer platforms. For example, this kind of customer paid consulting platform, the source customers screened by lawyers know how to respect the lawyer's knowledge and precious time, instead of consulting for free, and the converted source customers are of high quality.

In addition, lawyers should cherish the existing customers who have paid for consultation. No matter the amount of the bid, lawyers should regard the customers as "gods" and answer every customer's consultation with their heart in order to get more repeat customers. Better complete the preliminary communication between lawyers and clients online, and then communicate the entrustment matters in detail offline after reaching the intention, make full use of the fragmentation time, reduce the communication cost and enhance the customer experience. The knowledge value of lawyers comes from knowledge payment, and valuable customers also come from knowledge payment, that is, the source of lawyers' cases comes from customers who are willing to pay.

9. Make use of Aauto Quicker and Tik Tok to be active

Aauto Quicker and Tik Tok, two short video apps, which have become hot search social software in recent years. Lawyers publicize legal knowledge through live broadcast, send some short videos related to the law, and store more potential customers; You can also cooperate with online celebrity, which has a large number of fans, and the effect will be better.

11. Set up your own lawyer circle, and share resources with each other.

Make more friends with lawyers, whether they are from this city, this province, other provinces or foreign countries. In order to develop the habit of making friends, lawyers can meet the special resources, backgrounds, contacts, abilities, projects, agency, recommendation, resources and agency of their legal colleagues all over the country in the lawyer circle. The picture below shows a resource docking function of the online legal payment platform of a certain consultant, which is super practical.

11. Building a personal brand: training the core competitiveness of lawyers

The establishment of a lawyer's personal brand is related to his professional ability, reputation and relationship.