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Activity site execution work content
Activity site execution work content

The work is carried out at the event site, and the execution of the event is essential in large-scale activities. Activity execution is a position in advertising, marketing and other companies, which is mainly responsible for the execution of large-scale activities of corporate customers. Let's take a look at the work done at the event site.

The work content of the activity site 1 1 shall be determined by the supplier in the early stage.

Pre-preparation is essential for the implementation of the event site, so after an event planning scheme is determined, the event executives will purchase materials according to the planned content, determine the materials, and reserve, um, lighting and sound stages on the hardware equipment. During this period, the executives of the event planning company have to determine many things with suppliers, including the size and materials of the venue, how to build the venue and how to enter the venue.

Step 2 meet with suppliers

I have to contact many suppliers when I do an activity, so the work before the activity is to actually inspect the suppliers, whether they meet the requirements of the company or not, whether they meet the requirements of the activity ... all these should be considered.

3. Work before the event

The night before the event, the work to be done is to connect the lighting, sound stage and large hardware equipment at the event site. Dock these hardware devices and enter the hotel. Before the activity, we should arrange the planned demand and customer demand before the activity. Building a complete activity place is the most important work.

4. Activity execution.

There will be many problems to deal with on the day of the activity, so the main content of the activity on the day of the activity is to deal with these problems.

Activity execution job responsibilities

1. Make an activity implementation plan to ensure that resources for implementation are allocated and combined.

2. Be responsible for strictly monitoring the implementation of this activity to ensure that the activity is completed with good quality and quantity;

3. Responsible for communication and coordination between the activity group and users, as well as resource allocation and optimization between the activity group and the company;

4. Assist superior organizations to coordinate and manage the progress of activities and supervise and control the whole activity;

5. Understand the preparation, management and related outreach of materials involved in the activities;

6. Understand the management system and production process related to the games, and be familiar with lighting and construction;

7 to conduct a comprehensive and fair evaluation of the implementation and final implementation results, analyze the original data, and write a summary.

Activity site execution work content 2 What does the activity execution mainly do?

First of all, we should understand the role of execution.

The supervisor's job is to carry out the planned plan. The task is to ensure the smooth progress of the activity, and the bonus item is to make the activity brilliant, which must be clear.

Secondly, what should be done in preparation for implementation?

1. Pre-stage: The implementation must fully understand the planning scheme, project situation and even the activity party (Party A) or industry situation. We can't hold a technology summit and turn it into a hypermarket activity for others to see. In addition, you need to know all the background information such as process, venue and number of people present.

2. Mid-term: the implementation of the activity needs to contact many people, mainly the project leader on the customer's side. On the one hand, it is necessary to determine the accuracy of the planning scheme, on the other hand, it is necessary to determine with customers whether the various designs made by the planning scheme are feasible. This is a patient and meticulous process. At the same time, in order to ensure the smooth progress of the activity, it is necessary to predict the crisis risk of the activity and make corresponding strategies in an emergency.

3. Later stage: making materials. The design of various materials has been completed in the intermediate stage, and materials need to be made at this stage. The materials involve many suppliers, so it needs more time to communicate in advance, such as the mid-term. When docking materials, we need to consider the production cycle of materials and the time cost of logistics. So after the whole activity, we must plan the time well.

So, what is the specific work content during the activity?

1. approach: before the activity starts, the venue needs to be arranged for execution, that is, approach. This part needs to be booked in advance, and the major suppliers must be in place the day before the event. For example, flowers, big screens, lighting and acoustics, tables and chairs, KT boards, sign-in walls and so on.

2, rehearsal: small activities are generally a rehearsal; Large-scale activities are generally divided into 2-3 rehearsals, one ordinary rehearsal and one rehearsal (hairstyle, stage makeup, clothing). Inform customers, performance teams, presenters and equipment teams (makeup team, costume team, props team, performance team, lighting and audio equipment team, etc.). ) in advance.

3. Activities: If it is necessary to inform the guests and the media that they are in place, they will be notified one month in advance, three days in advance, and half an hour to one hour in advance on the day of the event. After everyone is in place, the activity will almost begin.

4. Crisis: During the activity, there are sometimes some minor problems, such as an actor being late at the beginning of the activity, a device suddenly having problems, and a video suddenly being unable to play. At this time, the implementation needs to respond quickly to solve the problem and ensure the smooth progress of the activity. If guests and customers don't see it, it's your victory.

5. Interview after the meeting: Generally, it is necessary to accept media interviews, and there will be film conferences and press conferences. And most of the small activities are not. If there is a media interview, it is necessary to arrange the meeting room for the interview in advance and hand over the interview or speech to the interviewee in advance.

Activity 3: On-site implementation: implementation plan of media awards.

I. Activity time

At 9: 30 a.m. on June 5.

Second, the venue:

Beijing Lugeya Hotel Century Hall

Third, the membership structure

Xx Dong, the master planner of the Media Awards.

General Manager of Media Awards xx General Manager of Media Awards xx Li General Manager of Media Awards X Awarding Site Wei

Third, the activity process

On the evening of June 4th,/kloc-0, the activity exhibition, hardware debugging and rehearsal were completed; The completion time of exhibition and equipment debugging is 6:00 pm, and the rehearsal time of personnel is 7: 00 pm.

2. At 8: 00 a.m. on June 5, the newspaper staff and cast members were in place, and the traffic was solved by themselves;

3, 8: 40, the host in place (,Xu,), the traffic host to solve;

4.9: 00, preheat the music and play the main background on the big screen;

At 5.9: 30, guests and friends complete the admission and seating (reception plan), and the activity begins;

At 6.9: 30, the host gave a welcome speech under the stage, opening the program "Ink Dance", with LED matching the dance screen;

7, 9: 35, the host (Jin, Xu) came on stage (with debut music), delivered an opening speech, and the LED resumed the main screen;

At 8.9: 40, Mr. Wang Qing delivered a speech, and the hostess served the food for 5 minutes (from top to bottom). When the guests spoke, they stood in the center of the stage, holding standing wheat;

At 9.9: 45, Lan Yibin, deputy editor-in-chief of WH Evening News, delivered a congratulatory message. The hostess served the food for 5 minutes (from top to bottom), and the guests stood in the center of the stage when they spoke, accompanied by Li Mai;

10, 9: 50, the real estate awards begin;

1 1, 10: 20, when the real estate awards are over, the host invites the awarding guests and winners to leave (the hostess leads the way);

12, 10: 2 1, Zhang Wei sang the song "Halo" on the Avenue of Stars.

13, 10: 26, the business award begins;

14 and 10: 50, when the business awards are over, the host invites the awarding guests and winners to leave (the hostess leads the way);

15, 10: 5 1, a 5-minute series of "fan drum"; LED with dance picture

16, 1 1: 00 The building materials industry awards began;

17, 1 1: 30, the awarding ceremony of building materials ended, and the host invited the awarding guests and recipients to leave (the hostess led the way).

18, 1 1: 3 1, the host gave a speech on the stage, the event ended and the guests left.

Fourth, the details of the award session:

The host came on stage to introduce the names of this round of awards (for example, the next media award is related to the real estate industry, so look at the big screen first). At this time, the LED screen displays matching pictures (including photos, project names, company names and awards), and audio plays the pre-recorded awards. After a single award is played, the big screen switches to the background of the next award-winning project.

After the LED introduction of this round of awards, the main background is switched on the big screen, and the host invites the winners' representatives to take the stage, led by the female host (the staff leads the representatives to line up in front of the stage in advance). After taking the stage, they stood in turn.

The host invited the awarding guests to come to the stage to present the awards, and Miss Etiquette cooperated to get the medals (Xu Shuang handed the medals to Miss Etiquette in the background). The guests took the medals from Miss Etiquette and handed them to the representatives of the recipients. After all the awards, the guests took photos with the winners' representatives, and the hostess led the guests and winners' representatives to leave.

Start the next round of awards ..........................................................................................................................................................................

List of real estate awarding guests

The first group of awards:

welcome guest

Ding Chuan, editor-in-chief of JM Evening News

Cost-effective Property Award (Huatian Yujingyuan, Shanghai Road Golden Tower)+Livable Demonstration Property (Sunshine Gucci, Zhengdong International, Tianlin Times Classic, Liulin Xiao Chun) The second group of awards:

welcome guest

Gao Xiang, editor-in-chief of XY Evening News

The most influential buildings in the region (Shanghai Road Golden Pagoda, Guancheng Beauty Cube)+Urban Commercial Contribution Award (Wanxiu City, Shiyan Changsheng International Trade City).

The third group of awards:

Speaker Huaxia, editor-in-chief of DC Evening News

Property with the most appreciation potential (classic in Tianlin era, beautiful holy city)

Wan Xiu Cheng)+Quality Huazhai Award (Zhengdong International, Liulin Xiao Chun)

The fourth group of awards:

Luo Qingxue, executive deputy editor-in-chief of SX Business Daily.

The most urban driving buildings (Sunshine Gucci, Dameisheng City and Ocean Wuzhou)+the new landmark of the future city (SY International Financial Center)

The fifth group of awards:

welcome guest

Xx changzong

The buildings with the most commercial investment value (Shiyan Changsheng International Trade City and Shiyan International Financial Center)+the best urban complex (Shiyan wanda plaza).

List of winners in the business awards session

The first batch of awarding guests

Ding Chuan, editor-in-chief of JM Evening News

Citizens trust home appliance stores (people and businesses)+innovative service home appliance stores (Suning Appliance)+the most influential home appliance brands (Midea, Gree and Skyworth).

The second group of awarding guests

Gao Xiang, editor-in-chief of XY Evening News

The most influential commercial stores (Ren Shang, Wuyan Mall, Shangzhong, New Cooperation Jinghua, Shou Kang Life Plaza, Wu Shang Merchants Ada Super Life Museum).

The third group of awarding guests

Huaxia, editor-in-chief of DC Evening News

The most dynamic trading market award (small commodities)+outstanding contribution award for urban and rural economy (new cooperation)+contribution award for serving Dongfeng (Wan Defu)

Luo Qingxue, executive deputy editor-in-chief of SX Business Daily, was the fourth group of awarding guests.

Great Business Achievement Award (Business)+Cross-border Integration Award (Shou Kang)+Golden Brand Heritage Award (Wuyan Shopping Mall, Jiukang) List of awarding guests in the building materials awarding session.

The first batch of awarding guests

Lan Yibin, Deputy Editor-in-Chief of WH Evening News

Consumer's most trusted annual home store (Hongqiao)+annual influential home store (Actually Home SY Store)+annual most anticipated brand award (Red Star Macalline SY Shopping Mall) The second group of awarding guests.

Manager XXX

Consumer's favorite annual decoration company (Hengfeng Decoration)+innovative design annual decoration company (Oulunda, Kuoda, Haitian)

The third group of awarding guests

Manager XX

Top ten home building materials brands that consumers like in the year (natural floor, Sophia wardrobe, Norbert tiles, simon electric, George Fisher floor heating, Tai Fang kitchen appliances, green wood diatom mud, left and right sofas, Faenza bathroom, Huiya tiles).

Fourth, the implementation details

General Manager of Media Awards XX Commander of Oriental Media Awards X Yong General Manager of Media Awards XX Li Media Awards On-site Chief Controller X Wei

There are six working groups:

1. See the reception plan for the reception team.

Second, the person in charge of the awarding team: Xu Shuang

Members: X Nan, He Jun, Liang Ce and Dong Work Tasks:

1. Introduce the awarding process and the work content of the guests who need to go on stage to the awarding guests, and cooperate with the hostess to invite the guests to go on stage and leave the stage from their seats. (Iola, He Jun, Dong)

2. Introduce the playing time to the representatives of the units that need to go to the stage to receive awards, urge them to arrive in advance, and direct alumni representatives to come to the stage in advance and stand by. (He Jun, Liang Ce, Yang Lulu)

3. Be responsible for the explanation and inspection of the hostess's work. (Xu Shuang)

4. Be responsible for the whole awarding process. Guests, alumni representatives, certificates and hostesses should not make mistakes. (Xu Shuang, He Jun, Iola)

5. The work of the awarding team includes but is not limited to the above work, and other work is handled flexibly.

Preparation stage:

1, according to etiquette (Xu Shuang)

Requirements: 1) Know the number of etiquette in advance, select a team leader, and inform the rehearsal time, clothes in place and makeup arrangements? , dining arrangements? ;

2) On-site rehearsal, in which all links are in place;

3) Welcome guests at the gate, award-winning guests, award-winning guests to guide and inform the guiding rules.

2. Put away the medals and certificates before the rehearsal, and put them in a proper position before the formal award, and get on well with the etiquette team leaders (Liang Ce and Dong).

3. Understand the seating situation of the awarding guests and winners, so that the awarding ceremony can be carried out in an orderly manner (Liang Ce, Yang Lulu, Iola, He Jun).

Requirements: 1) Each person should be accompanied by an award leader, telling the award recipients which group, which direction to enter and which direction to go out;

2) Each person shall dock with the corresponding guests and confirm whether all the guests are in place half an hour before the ceremony. If there is any absence, notify the corresponding director to fill the position according to the row;

On-site link:

At 8: 00, all the etiquette is ready, and the clothes and makeup are put on (,Dong)

At 8: 30, the staff should communicate with the guests accordingly, and communicate and report in time if there are special circumstances; 9: 00 prize presentation

1) medal and certificate issuance; In each award session, medals will be awarded to the corresponding etiquette (Dong) 2) Guests will take the stage; Appropriate etiquette guidance (Xu Shuang Yiola)

3) Awarding guests take the stage; Urge the meeting in advance, and command alumni representatives to stand by in advance (Liang Ce, Yang Lulu, He Jun).

Three. Person in charge of field control group: xx Qiang

Members: xx Fei,,, Zeng, insiders and other staff. Task:

1, live exhibition (Li Qingqing)

Responsible for the on-site preparation of prize-winning activities, including the debugging of hardware LED, audio, lighting and microphone (6); Site layout, screen design, production and installation on the left and right sides of the large screen, and screen design, production and installation in the venue; Complete the exhibition work on the evening of June 4th (see the hotel notice for the specific time), and complete all the exhibition work before 8: 30am on June 5th. The content design of the screen includes the sign-in content (QR code).

2. Audio control and LED control (Du Zhenqiang)

There are no errors in the video and audio played during the whole activity, and the correct files are played at the right time according to the established plan.

3. Supervise all nodes on site and remind relevant personnel to work, and check the preparation for the next step.

4. On the morning of June 4th, the design of PPT and main screen was completed and delivered to all business departments for inspection and verification, so as to ensure the normal play of PPT. Collect information of directors of various departments (Zeng)

5. Make and check the audio files to ensure that the rehearsal on the evening of 4th can be used normally.

6. Preparation of the program (Liu Xiansheng), LED content, audio files, performance props, and the cast members urged the docking. The programs are dance "Ink Dance", "Fan Drum" and solo: Zhang Wei's "Halo". The program accompaniment and video will be in place on the evening of the 4 th.

Communicate with the host on the evening of 7th and 4th (Du Zhenqiang)

Four. Person in charge of material group: xx Hua

Members: X Xin,, xx,. Work tasks:

1. Verification of the content and quantity of the plaque (completed on June 2nd) Verify whether the certificate is made correctly and whether there are any errors according to the winners' list. If there is, make it up in time. (Completed in Long Hao)

2. On the evening of June 4th, after the special issue, guest table flow chart and activities were put away, the special issue collected on the spot was transported back to the newspaper office. The special issue is placed on the table in front of each seat, and the flow chart is placed on the table in front of the front guest seats. (Wei Xin)

On the evening of June 4th, before noon on June 4th, people of insight will set their seats.

4. During the rehearsal on the evening of June 4th, the plaque was transported to the venue and handed over to Xu Shuang.

5. Attention should be paid to the transportation of medals, which should not be damaged or lost, and should be packed and transported.

6. The work of the material group includes but is not limited to the above work, and other work is handled flexibly.

7. All the people at the scene should sign in. (Wu Kexin)

Verb (abbreviation of verb) Head of mobile security team: X Wei

Members: Long, Li Wei, Qi, Xia and Yin, all colleagues of the advertising company, and no specific work has been arranged.

Work tasks:

1. Because there are vacancies, the mobile support team needs to organize other employees of the company to fill the remaining seats, so as to ensure that the venue is not empty. (Wang Wei)

2. Timely remedy for insufficient site preparation.

3. Finally, help colleagues in the Material Center to recycle materials and transport them back to the newspaper office.

4. The central office is responsible for issuing notices and requirements related to activities. (Yin) According to

5. Docking registration procedures with the competent authorities.

6, on-site security work and hotel security docking.

7. Maintain order at the scene, and there will be no people walking around at the activity site to ensure the integrity of the video.

8. If suspicious persons and criminals are found, they should come forward to control them and call the police in time.

9. The work of the mobile security team includes but is not limited to the above work, and other work is handled flexibly.

6. Leader of the Propaganda Group: Jie Chen.

Members: xx, Hao Xinying, Liu Jiao and other colleagues in the special issue Work tasks:

1, docking daily, evening news, Qinchu.com, TV stations and other media reporters to ensure news coverage on the day of the event;

2. Write press releases;

3. Invite guests from other brother media organizations;

4. The host speaks;

5. Speech of all awards;

6. The eight-character theme that ink dance needs;

7. Write and publish the timely interactive content of WeChat Weibo; (Wang Yanbo, Zhang Wen, Dan Ke, Gao Ting)

8. Zhang Wei, the champion of the Avenue of Stars Week, publicized and reported;

9. Speech by General Manager Wang Qing;

10, congratulations from the leaders of brother units (Wuhan Evening News);

1 1, simple process of media awards.