First of all, it is always located in a busy area, so it can guarantee customer traffic. KFC's interiors are bright and clean, something few Chinese restaurants had about 10 years ago. Secondly, the star advertising effect, Chinese food seldom do TV advertising, but KFC is different. In our TV programs, we can often find advertisements endorsed by celebrities, and some people who like the celebrity may be attracted to the KFC endorsed by him in some way.

Again, the welcoming atmosphere, if someone buys something in KFC, the waiter won't kick them out, even if they have already finished eating. Sometimes people just sit there and buy nothing waiting for someone else, something that doesn't happen in other restaurants. Also, KFC entered the Chinese market very early, and it became a symbol of Western food. In our minds, it somehow represents "cool" and "fashionable". At the same time, because KFC is delicious and fast, busy people can eat quickly, and children like the taste of deep-fried.

Now we have talked about some of the reasons for the popularity of KFC in China, but we also need to know that the KFC food we eat is different from the authentic KFC, for example, in Europe and the United States, KFC will add some cheese, but in China's KFC, because the cheese is not popular with us, so we have to cater to our tastes by choosing not to add cheese.

In fact, this point foreigners also need to understand, KFC is very popular in China is not their original flavor, but to cater to our tastes of a food, because we have a "Chinese stomach". Chinese food is a very good food, most of the time we will choose to eat Chinese food, but we also occasionally eat some non-Chinese food, which itself is not a problem, but by some foreigners to take out to say that the Chinese food is not good is not right.