There are six ways to stimulate readers' desire to buy.
One is the sensory profession. All people's experiences and feelings come from the senses. So we should describe his direct feelings of eyes, nose, ears, tongue, body and mind.
Eyes: What do you see?
For example, Greek yogurt. "Thick and delicious" is too abstract. It should be written as "Like ice milk, you can only dig with a spoon."
Nose: What do you smell?
Like scented candles. Don't write "full of fragrance", write "elegant lily bouquets in North Africa, mixed with the fragrance of freshly cut grass and the smell of fresh air in the mountains."
Ear: What do you hear?
Like the sound system. Don't write "shocking sound effect", write "A motorcycle roared by in the movie, and the roar of the motor rushed from left ear to right ear."
Tongue: What did you taste?
Like liqueur. Don't write "shocking effect", write "fresh peach juice, brisk citric acid, mixed with dense microbubbles jumping in your mouth."
Body: How do you feel?
For example, sleeping mats in summer. Don't write "refreshing and breathable", write "lying on this mat, you will feel refreshing and breathable, like the breeze blowing gently under the mat. Lying for half an hour, you will be surprised to find that there is not a drop of sweat in your sadness. "
Psychology: Your inner feelings.
For example, the go-kart experience project. Don't write "thrilling", write "When turning sharply, my heart is pounding and I can't help taking a deep breath."
When you describe these feelings, you have occupied the reader's association and asked him to mobilize his senses to follow your words to see, hear, smell and touch.
The second is fear appeal. There are two ways to stimulate readers' desire to buy. On the positive side, describe how wonderful it is to have it; On the other hand, describe how bad your life would be without this product.
By describing the painful scenes and serious consequences, readers have a desire to buy. Scope of application: saving trouble, prevention and treatment.
The third is cognitive contrast. Better in some ways. First point out the differences of the original products, and then show the good ones.
"Influence" mentioned: "There is a contrast principle in the principle of human cognition. If two things are very different, we tend to think that the difference between them is greater than the actual difference. "
The fourth is to use the scene. Multi-scenes can stimulate the desire to buy, so that readers can imagine that at the end of the day, they can use the product repeatedly and get happiness and happiness constantly, and become a common and indispensable good object in life.
The way to come up with scenarios: gain insight into the day's itinerary of target customers and implant products into these scenarios.
Fifth, it sells well. Describing a very powerful copywriting method when it sells well can not only arouse the desire to buy, but also win the trust of readers.
Psychological experiments have proved that 74% people will be seriously influenced by psychology. Using people's herd mentality to express or imply that products sell well can not only stimulate the desire to buy, but also win the trust of readers.
The sixth is customer testimony. The selected testimony must be able to hit the core needs of customers.
Customer witness can not only stimulate customers' desire to buy, but also enhance customers' trust in products, so there are few copywriting schemes that can kill two birds with one stone.
It is difficult for us to guarantee the effect of all products that act on people, but we can express it from customer testimony.
Knowing the six ways to stimulate the desire to buy, whether you can write a good copy first and put it aside, the most direct advantage is that you can practice a pair of critical eyes in the noisy real society and will not be easily fooled.
This is also the most intuitive harvest.