1, curriculum orientation and curriculum design
The course "Web Design and Production" is a compulsory course for e-commerce majors in higher vocational colleges. This course takes graphic image processing as the leading course. Based on the characteristics of vocational and technical education, this course aims to cultivate students' practical ability, make students have the professional ability and method ability of web page making, website planning and website maintenance, and cultivate students' comprehensive qualities and abilities such as teamwork, communication and expression, work responsibility, professional norms and professional ethics. As the core course of this major, students can master the development and process of commercial websites and operate independently, thus becoming qualified talents when they are employed. After graduation, students can be competent as webmasters, web designers and web artists.
2. Course objectives
This course aims to cultivate students' practical working ability in developing and maintaining websites, so that students can have the basic knowledge and skills of web page making and website design necessary for learning and applying computer and other related professional courses, form the ability to solve practical application problems, and lay the foundation for studying dynamic web page design courses in the future.
3. Quality objectives
(1) Cultivate strong creative thinking and artistic design quality in web design;
(2) Cultivate students' ability to solve difficulties in the learning process;
(3) to cultivate students' interest in the learning process and improve their ability to work and learn actively;
(4) Cultivating students' practical ability and integrating theory with practice;
(5) Cultivate a high sense of responsibility and good team spirit;
(6) Have a sense of social responsibility.
4. Knowledge objectives
(1) Understand the working principle of the website;
(2) Understand the definitions of Internet, WWW, HTTP and HTML, as well as the concepts and functions of computer networks;
(3) Understand the concepts and functions of server, client and browser;
(4) Master the planning and process of formal websites;
(5) Mastering the application ability of various tags in HTML language;
(6) Master the use of Dreamweaver application software;
(7) Understand the usage of scripting language in web pages;
(8) Skilled in developing regular static websites.
5, ability goal
(1) Familiar with Dreamweaver application software to make websites and webpages;
(2) Master the use of absolute and relative URLs, and create hyperlinks and picture links;
(3) Mastering the method of adding CSS to web pages;
(4) Training students to design, make and maintain dynamic websites.
(5) Cultivate students' ability to collect, read and use materials;
(6) Be able to independently formulate and implement work plans.
(7) have the ability to check and judge;
(8) Have simple demand market analysis ability.
6. Course content and teaching requirements
Chapter 1: Making Personal Website
course content
Network-related concepts, website demand analysis, style positioning and website appreciation, sketch design, picture-related concepts, Photoshop making web graphics, introduction of HTML language, basic structure of HTML language, common HTML tags, and application of Css style sheets.
Teaching focus
Project foundation and process design, personal website renderings design and slicing, HTML editing static pages, personal website CSS style sheet design, website testing.
Teaching requirements
Understand the process of website project construction.
Master the design of personal website renderings.
Familiar with the method of writing static pages in HTML.
Chapter 2: Website construction of the excellent course of web design and production.
course content
The comprehensive application of Photoshop, the understanding and basic usage of Dreamweaver, the establishment and management of websites in Dreamweaver, the insertion of words, pictures, tables, templates and other resources, the application of cyberspace and domain names, and the uploading of website files.
Teaching focus
The planning scheme of the excellent course website, the design and production of the main page, the production of the template page, the slicing and export of the renderings, the post-editing of the website, and the release and testing of the website.
Teaching requirements
Understand the process and demand analysis of website construction.
Understand the principle of website color matching.
Master the construction process of the website and the production of webpage renderings.
Able to use Dreamweaver software to design excellent course websites.
Chapter III: Enterprise Website Construction.
course content
The production of Photoshop renderings and Flash animations, the production of frames, tables, layers, behaviors and timelines, the use of simple scripting languages, templates and the comprehensive use of Dreamweaver.
Teaching focus
Business website pre-planning, renderings design, slicing and animation, website editing and animation design, webpage typesetting and post-production.
Teaching requirements
Understand the planning process of enterprise website.
Learn more about Dreamweaver's process of building websites and webpages.
Master the design and production of website animation.
Master post-production and editing of website, and be able to debug.
Chapter four: Choosing a topic independently and building a website.
course content
Photoshop renderings, Flash animation production, comprehensive application of HTML language and Dreamweaver.
Teaching focus
The pre-planning of the website (the collection, arrangement and application of words, pictures and other materials), the production of website renderings, the establishment of the website, the production and editing of web pages and the release of the website are five tests.
Teaching requirements
Understand the construction process of the whole website.
Learn how to use dreamweaver.
Master the production process and comprehensive application method of the website.
Can independently and perfectly complete the construction of a complete website.
7. Teaching mode, teaching methods and means
1. Pay attention to the flexibility of teaching methods and organize students to carry out case teaching, discussion, problem teaching, reading guidance, etc. All courses are taught in the training room to improve students' practical ability.
2. Give full play to students' initiative in learning. In the teaching process of this course, we should pay attention to cultivating students' operational ability, guiding students to integrate theory with practice, and using theoretical knowledge in textbooks to solve practical problems. The learning process of this course is entirely based on the teaching process in the production process.
8. Class arrangement for curriculum implementation
(A) classroom arrangements and teaching suggestions
Generally, there are four class hours per week, about 18 weeks, accounting for 72 class hours. The specific schedule is as follows:
First, the evaluation method
This course is an examination subject, and the total score of the final exam is 100, including the following three parts:
Establish the method of combining process evaluation with result evaluation, and emphasize the importance of process evaluation. Process assessment accounts for 60 points, and result assessment accounts for 40 points.
1, process evaluation
(1) Combination of self-assessment, group evaluation and teacher evaluation; Using performance appraisal, students first conduct self-evaluation, and then conduct group evaluation and teacher evaluation.
(2) Assessment point weight: the completion of single operation (10%); Practical skills (30%); Learning attitude (10%); Team spirit (10%).
2. Evaluation of results
(1) Combination of self-evaluation, group evaluation and teacher evaluation: the results of the project completion assessment shall be self-evaluated by students first, then group evaluation and teacher evaluation.
(2) Work assessment: At the end of the project, all teams are required to submit all work and materials, and conduct assessment according to the completion.
(3) Group defense: Group defense is actually a summary, generalization and display of the learning situation and achievements of each project team. The content of group defense includes the process of group organization, working procedures and steps, learning achievements and gains, experience and lessons gained, and answering teachers' questions. This item is graded by the teacher.
(4) Project report: The report includes the project description, main tasks, design process, work skills and responsibilities, daily process records, personal summary after the completion of the project, etc. Each person submits a copy, about 2000 words. This item is graded by the teacher.
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